Netflix Marketing Strategy Course Project
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Netflix Marketing Strategy Course Project
Netflix, Marketing, Strategy, Course, Project
Description
Select a publicly traded company to perform a marketing analysis. See “Company Selection*” (BELOW). I recommend industries like consumer products or retail, as those types of industries have highly visible marketing programs. Additionally, if you choose a company that is involved in different businesses, then, it’s probably easier if you choose a specific brand from that company for your analysis.
I want you to discuss the following Marketing Mix that your company uses for the brand you’ve chosen to discuss in this paper. Use the marketing concepts and terminology from Chapters 11, 12 and 13 of our textbooks to answer the questions. I expect more than one sentence answers to each of these questions. I’d like to see a well-reasoned multi-paragraph answer to each of the following questions:
- Product: How does your firm differentiate its products (especially) your brand, from competitors. What is their source of competitive advantage, if any? Cite your sources.
- Pricing: What pricing strategies does your firm use? What types of pricing tactics have you observed? Do they use a market share or profit maximization strategy; price skimming or penetration pricing? Etc.
- Place (Distribution): What distribution channel does your firm use to get your brand to consumers? The answer should go beyond describing “where you buy the product” to how the product gets from where it is manufactured to the consumer. Describe not only the delivery method but also describe the systems used and entities involved. Cite your sources.
- Promotion: What is the promotional mix used by your firm? Advertising is one component of promotion, but you should also discuss any incentives, marketing campaigns, promotional events, etc. How does the firm “get the word out” or “create a buzz” about their product(s)? Cite your sources.
- Part 1: If your firm hired you as a marketing consultant, how might you change the Marketing Mix for your Brand? Why would you make those changes?
Part 2: If you were a competitor, what might you do differently to take away market share from your Brand?
Note: You MUST answer these 2 questions and put some thought into it. (Simply answering “Company does an awesome job of marketing and I wouldn’t change anything” isn’t a sufficient answer.)
(No late assignments—this completed project must be uploaded to Canvas on Fri., 5/27.)
The completed assignment must be typed; no hand-written assignments will be accepted. Final papers should be a minimum of 2,500 original words (approximately 5 pages, depending on your font size, margins and line spacing). Better papers with multi-paragraph, thorough answers will be longer and will result in a higher grade.
Note: MS Word usually gives you a “word count” in the bottom, left corner of the program window (on the status bar). You may choose to restate portions of the text from this assignment in your paper, but if you do, those words will not count towards your word count. Additionally, any quotations will not count towards your word count.
You will be researching articles and web pages to find answers to the above questions. You must include a bibliography page with your citations. Any plagiarism or violation of academic integrity will result in an “F” grade.
If you are repeating this course, you must complete a new project. Use proper citations (MLA or APA style) if you cite another’s work. Papers will be evaluated using Turn-it-in.com anti-plagiarism software. If you have any questions about how to do proper citations, contact the Writing Center or your professor; ignorance will not be an acceptable excuse.
*Company Selection: Announce your company selection in the “Company Selection: No Duplicates” Discussion Board. As the name implies, there will be no duplicates allowed, so get your selection in early. The first student to announce their selection of a company gets it. If your preferred company has already been selected by another student, you must choose another company.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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