Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
MKT111B 100 Marketing Project Essay Assignment
Rating | Excellent | Good | Acceptable | Developing | Unacceptable | SCORE |
Points | 80 -72 | 71-64 | 63-48 | 47-32 | 31 – 0 | |
Marketing Project – Part 2 Required Elements – must use your chosen company (80 points for this section | -Explained how the following environments impacted the chosen company and its customers in detail: -economic environment -socio-cultural environment -technological environment -global environment -competitive environment -governmental regulations | Details of at least one of the required elements to the left are weakly presented or missing | Details of at least two-three of the required elements to the left are weakly presented or missing | Details of at least four of the required elements to the left are weakly presented or missing | Details of at least five of the required elements to the left are weakly presented or missing | |
Rating | Excellent | Good | Acceptable | Developing | Unacceptable | |
Points | 5 | 4 | 3 | 2 | 0 | |
Writing Mechanics (5 points for this section) sentence structure, run-ons, fragments, agreement, punctuation, capitalization, spelling, etc. | Demonstrates knowledge and use of writing mechanics, enhances the readability | Demonstrates knowledge and use of writing mechanics with minor errors that do not detract from the readability | Demonstrates knowledge and use of writing mechanics but with errors that detract from the readability | Difficulties with readability due to inappropriate use of writing mechanics | Lacks proper use of writing mechanics – lacks readability | |
Rating | Excellent | Good | Acceptable | Developing | Unacceptable | |
Points | 5 | 4 | 3 | 2 | 0 | |
Writing Organization (5 points for this section)
Coherence: all writing fits together, makes sense, and flows in effective order – beginning, middle, end Clarity: all writing is consistent and logical |
Coherence: Well organized and purposeful writing; has beginning, middle, and end; strong and appropriate transitions
Clarity: Expresses ideas clearly and logically |
Coherence: Adequate organization; beginning, middle, and end; appropriate transitions
Clarity: Expresses most ideas clearly; occasional lapse in logical order |
Coherence: Sequence of information difficult to follow; lacks a clear beginning, middle, and end; few or inappropriate transitions
Clarity: Attempts to express ideas clearly; sometimes difficult to follow |
Coherence: Unclear; lacks beginning, middle and end; fails to use transitions appropriately
Clarity: Disjointed connection of ideas; difficult to follow |
Coherence: Lacks coherence; beginning, middle, and end, and transitions
Clarity: Lacks clarity and logic; does not connect ideas |
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Rating | Excellent | Good | Acceptable | Developing | Unacceptable | |
Points | 5 | 4 | 3 | 2 | 0 | |
Citations (5 points for this section | Correctly uses in-text citations for all sources; properly formats paper and references page | Uses in-text citations with minor errors to identify sources; paper formatting and or references page displays minor errors | Minor errors or missing in-text citations; paper formatting and or references page displays minor errors | Frequently missing in-text citations; improperly formats paper and references page | Lacks in-text citations; lacks proper formatting of paper; missing or irrelevant references page | |
Rating | Excellent | Good | Acceptable | Developing | Unacceptable | |
Points | 5 | 4 | 3 | 2 | 0 | |
Critical Thinking (5 points for this section) | Engages with the material; demonstrates insightful ideas from a thorough examination and understanding of the topic | Balance of source and original ideas shows consistent interaction with the sources and evidence of critical thinking | Balance of source and original ideas shows inconsistent interaction with the sources and a decrease in critical thinking | Ideas rely too heavily on sources rather than on critical thinking; shows minimal interaction between sources and original ideas | Lacks engagement with the material or lacks evidence of critical thinking |
Instructor Comments: TOTAL:
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