MGT 246 Fall 2021 Individual Final Exam
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
MGT 246 Fall 2021 Individual Final Exam
World Count (including the template): xxxx SID: xxxx Use this temple to fill in your answers, do not change the format. Please make sure your document is correct after submission.
Questions (Total 25 points)
- Business model
- a) (3 points) Evaluate the business model of Dropbox in terms of its value proposition, key partners, and customer segments.
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- b) (3 points) What are the changes of these three aspects over time?
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- Positioning
- a) (3 points) How was Dropbox different from other competitors in the online data storage business regarding positioning and value proposition? List at least three aspects.
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- b) (3 points) What are the similarities between the success of Dropbox in the data storage business and the success of Method in the detergent business? List at least three aspects.
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- Diffusion
- a) (3 points) Evaluate Dropbox’s strategies in increasing its adoption for and beyond early adopters. List at least three aspects.
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- b) (3 points) Is each of the strategies effective? Why or why not?
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- Experimentation
- a) (2 points) What is Dropbox’s attitude towards the notion that “customer is always right”?
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- b) (2 points) Evaluate Dropbox’s approaches to understanding and learning about customer needs. List at least two approaches.
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- c) (3 points) How are these approaches similar or different from those used by co-founders of Rent the Runway?
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