MGMT 3370 BUC Days Ideas Challenge
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
MGMT 3370 BUC Days Ideas Challenge
Week 06 Creativity Assignment: Buc Days Ideas Challenge
Student Name(s): __________ __________ __________
Date: __________
(If submitting as a group – each student needs to upload the document into Blackboard for credit)
Product/Service Name
Information about the Idea
- Idea Title (Character Limit: 100 with spaces)
The idea title should be short, but descriptive. Please do not use information that you wish to keep private. Judges tend to select ideas that are easy to understand because the title is easily connected with the product/service idea. Be creative and practical in naming the idea.
- Clarity of Purpose (Character Limit: 1250 with spaces)
Concisely describe the problem that your idea solves of the opportunity that the idea intends to exploit. Keep in mind that judges tend to select ideas that are easiest to understand and that make the fewest assumptions. Of course the simplest idea may not be the most daring. Try to focus on explaining your idea as completely as possible. Be specific!
- Usability (Character Limit: 1250 with spaces)
Concisely describe the use, benefit, and general marketability of your product/service idea. Judges tend to select ideas that fulfill a practical need. Briefly explain how the product/service idea meets some particular market demand. Explain the practicality, usability, and marketability as completely as possible. Be specific!- Customer or Client (Character Limit: 500 with spaces)
Briefly describe who you think will use and/or purchase your product/service idea. Judges tend to select ideas that are in demand by a specific customer segment. Describe the potential customer as completely as possible to include specific demographic information, lifestyle information, or other descriptive information. Be specific!
- Competitive Advantage (Character Limit: 1000 with spaces)
Describe who you see as your competition and briefly describe how your product/service idea is better that what is available in the market today. Judges tend to select ideas that provide a well thought-out competitive advantage and that provide market stability over time. Describe how your product/service idea differs from all other tools or solutions that are in the marketplace. Be specific!- Implementation Capability (Character Limit: 650 with spaces)
Briefly explain how long it would take to get your product/service idea into full production and available for use in the marketplace. Identify what you will need in terms of money, people, technology, or R&D lab time, etc. Judges tend to select ideas that can be scaled-up (can it grow easily), and that require the most realistic assessment of resources and capability. Be complete in this explanation. Be specific!- Market Potential (Character Limit: 650 with spaces)
Briefly describe how large the market is for the product/service idea and whether the idea is capable of being sustained by the marketplace of customers and consumers. Judges tend to select products that have the greatest potential for becoming a solid brand, rather than simply a passing fad. Describe the market potential in terms of size, location or customers, the ability to create an emotional appeal for the product/service and whether customers will sense that the idea is a necessity fairly quickly. Be specific!- Profitability (Character Limit: 650 with spaces)
Concisely and completely explain how you plan to make money with the product/service idea and what the earning potential will be for the idea. Judges tend to select ideas that provide a realistic return on the investment and that illustrate a solid revenue potential. Explain as completely as possible how you intend to finance the startup and how you plan to financially sustain the operation of the business. Be specific!- Your Goals (Character Limit: 500 with spaces)
Briefly explain what you wish to accomplish with the launch of your product/service idea. Judges tend to select ideas that are created with some measurable goal and outcomes in mind. Describe how you are planning to grow the sales, expand your market, or meet certain technology milestones. Be specific!VIDEO PITCH
Post your video pitch video on YouTube and extract the link for the video. Please submit the YouTube link of the video pitch for your product/service idea as part of this assignment. Microsoft Word allows for the insertion of a YouTube video by following the instructions located in the “Insert” tab, and within the subtab titled “Online Video Media” …once you have linked the YouTube video insert this assignment back through the Blackboard assignment portal just as if it were another weekly creativity assignment. If you experience difficulties, please send an email to Dale Willis using the email function within Blackboard. The video pitch link should be included in the email to Dale Willis.
Professor Willis,
The video pitch for my (our) idea is attached for your review. The video is available at the following:
YouTube Video URL: (herein insert the YouTube link URL address)
_____________________________________
Submission Date: _________________
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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