Metrics and Control Measures Mechanisms in Marketing
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Metrics and Control Measures Mechanisms in Marketing
1
The topics and guidelines for the 20 page APA formatted paper for those who did not pass the MBA comprehensive exam are as follows:
The paper will consist of four major sections:
- Marketing
- Management
- Finance
- Accounting
The student will need to use the above mentioned sections in their 20 page APA paper and will need to research, define, describe, and explain the following subsections of the same:
- Marketing
- What are metrics and control measures mechanisms in marketing?
- What are the factors that influence consumer business purchasing?
- What is segmentation?
- What is competitive intelligence?
- What are the 5 Ps of marketing?
Research, define, describe, and explain the above-mentioned.
- Management
- What is conflict and conflict resolution?
- What is motivation and why is it important to managers?
- What is recruiting and selection in the HR process?
- What is employment planning, training, and development?
- How does organizational structure affect organizational strategy?
- What is supply chain logistics?
- What is planning and control when it comes to supply chain management?
Research, define, describe, and explain the above-mentioned.
- Finance
- What is capital budgeting?
- What is an operating budget?
- Explain capital structure.
- Explain what financing instruments are and discuss options, futures, derivatives and securities valuation.
- Explain what the money market is and market efficiency
- List three different types of financial ratios and explain them.
Research, define, describe, and explain the above-mentioned.
- Accounting
- What is the theory of constraints?
- What is forecasting? Explain with an example.
- What is cash budgeting?
- What is variance analysis?
- Describe and explain the break-even analysis.
- What are the main financial statements that every organization uses (list three)?
- Describe and explain the regulatory environment.
Research, define, describe, and explain the above-mentioned.
Do not type an introduction or a conclusion to this paper. This make-up comprehensive test paper should only include your research, definitions, descriptions, and explanations of the above-mentioned concepts and tools within each of the four major disciplines.
Please remember that this is only a Pass/Fail paper and that you must be thorough in all of your answers.
20 APA formatted pages = 5 pages for each of the 4 major sections (Marketing, Management, Finance, and Accounting).
APA formatting includes the following guidelines: Times New Roman 12 font, double-spacing, title page, reference page, 1 inch margins top/bottom and left/right, page numbers in the top right margin in the header, running head, in-text citations, properly formatted references on the reference page, etc…
Do not include an abstract, executive summary, or conclusion. Simply research, define, describe, and explain your answers to the questions.
Plagiarism will not be tolerated, so please look to the Academic Integrity rules as noted in the syllabus for your course. Cite your sources, even when you paraphrase.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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