Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
Stand-Alone Project: New Venture Business Plan (200 points)
You should begin working on the Stand-Alone Project early in the course. Each assignment provides a benchmark for completing the Stand-Alone Project in a timely manner while working through the course. You will find this information in the “Stand-Alone Project Benchmark” section of each assignment. Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style.
The Stand-Alone Project for this course requires you to assume the role of an entrepreneur and to create a business plan for a new venture of your own choosing. The business plan should contain the following major sections in the order they are shown below. The Required Readings for each lesson can provide support for this project. Stand-Alone Project Benchmarks are located in each assignment to allow you to pace yourself with the completion of your Stand-Alone Project.
(A 10-page paper, plus appendices is required.) (200 points)
NOTE: Create a cover page (company name, the words Business Plan, the name of the contact person for the new venture, and the business’ address and telephone number) and place it before (in front of) Part A. (Do not count the cover page as part of the total number of pages required for the Stand-Alone Project.)
Part A Executive Summary: This section should not exceed 2.5 pages in length. Be sure the Executive Summary answers the following key questions and includes evidence or support for your claims from credible sources, such as your own industry research and primary research with potential customers.
- What is your business concept? Include information about your business, customers, benefits, and distribution.
- Does your industry support the feasibility of the concept?
- Is there customer acceptance for your business and its products/services? What is the demand?
- What is your entry strategy? How will you achieve initial market penetration and obtain your first customer?
- Who are your key competitors, and how will you differentiate your business from the competition?
- What is your pricing strategy, and how do you justify it?
- Does your founding team have the capabilities to implement the plan successfully? If not, how will you find these capabilities?
- How will your business be designed to facilitate implementation in terms of legal structure, organizational structure, and process?
- In one paragraph, what is your marketing plan?
- Does your financial plan support a viable business? Include a summary of key points and capital requirements (i.e., a needs assessment).
- How will you fund the business?
- Does the market support a potential for growth? What are your key growth plans?
Part B Proof of Concept: This page in your business plan condenses the Expanded Executive Summary down into one page. Answers in this section, for questions 1, 2, 3, 4, 5, 7, and 10 from Part A, should be concise, yet complete.
NOTE: A detailed Table of Contents for the report should be created and placed on a separate page between Parts B and C. (Do not count the table of contents as part of the total number of pages required for the Stand-Alone Project.)
Part C Business Concept: Include the following information in this section.
- Business Concept Statement (i.e., product/service, customer, benefit, distribution)
- Purpose of the Business (i.e., why you are in business)
- Core Values
- Description and Uses, Unique Features/Benefits, Business Model
- Primary Customer(s)
- Spin-Offs or Secondary Market
Part D Management Team: Include the following information in this section.
- Qualifications of Key Managers (founders)
- Management Team Needs (or gap analysis)
Part E Market Analysis: Include the following information in this section.
- Industry Description
- Industry Size
- Industry Status (growing, mature, in decline – overall health)
- Growth Potential
- Geographic Locations
- Trends, Patterns of Change, and Entry Barriers
- Profit Potential
- Sales Patterns and Gross Margins
- Target Market
- Primary Target Markets
- Secondary Markets
- Demographics
- Results of Primary Research
- Customer Profile
- Customer Needs Analysis
- Distribution Channels (customer grid)
- Entry Strategy (initial market penetration)
- Competitors (show a competitive grid)
- Description
- Direct and Indirect Competitor
- Market Share (if known)
- Strengths/Weaknesses/Benefits/Distribution
- Emerging Competition
- Substitute Products
- Product/Service Differentiation and Competitive Advantage
- Unique Features
- Potential for Innovation
- Proprietary Protection (i.e., intellectual property rights)
- Other Competitive Advantages
- Pricing Strategy
- Value Chain
Part F Operational (or Process) Analysis: Include the following information in this section.
- Product/Service Technical Description
- Uses, Design, Prototype
- Obsolescence Issues
- Product/Service Development Status and Related Costs
- Current Status of Development
- Tasks Completed (including time and cost to complete)
- Potential Difficulties and hesitations (include how they will be resolved)
- Government Approvals
- Physical Distribution Plan (including a process grid – i.e., a graphic of the distribution strategy)
Part G Organizational Plan: In this section, include the management philosophy and the company culture including the following.
- Legal Business Entity
- Organizational Chart
- Key Management Duties and Responsibilities
Part H Marketing Plan
- Purpose of the Marketing Plan (one paragraph)
- Target Market
- Unique Market Niche
- Business Name/Identity
- Plan to Reach First Customer
Part I Technology and Intellectual Property Plan: Include the following information in this section.
- Role of Technology as a Business Competitive Advantage
- Role and management (revenue, licensing, etc.) of intellectual property (proprietary rights, status, etc.)
Part J Financial Plan: Include the following information in this section.
- Summary of Key Points and Capital Requirements (full financials located in the appendices)
- Needs Assessment Breakout (i.e., hard costs, soft costs, working capital, start-up, etc.)
- Funding Plan
Part K Growth Plan
- Growth Strategy
- Resources
Part L Appendices: The following documents are required in this section.
- Financial Statements (Supports Part J above)
- Financial Statement Assumptions
- Proforma Financial Statements
- Cash Flow (Monthly, Years 1, 2, 3)
- Income (Monthly, Year 1; Annual, Years 2, 3)
- Balance Sheet (Annual, Years 1, 2, 3)
- Operational (or Process) Analysis Plan Supporting Documents
(supports Part F above)
- Manufacturing or Operating Requirements (and associated costs)
- Manufacturing Cycle or Service Delivery Process (process grid)
- Materials Requirements
- Inventory Requirements (also retail/wholesale business)
- Production Requirements (also retail/wholesale or service business)
- Labor Requirements (all businesses)
- Maintenance and Quality Control Requirements (all businesses)
- Financial Requirements (all businesses)
- Marketing Plan Supporting Documents (supports Part H above)
- Marketing Tools (such as advertising and promotion)
- Media Plan
- Marketing Budget (use and cost of each marketing tool)
- Organizational Plan Supporting Documents (supports Part G above)
- Key Management
- Key Policies
- Compensation Programs and Incentives (management, other groups)
- Contingency Plan
- Other Supporting Documents: These include resumes, contracts, maps, etc.
Stand-Alone Project: Helpful Hints
- The report should be written in a clear and concise manner utilizing proper grammar, spelling, and punctuation. All resources used must be properly cited within the report and documented in a bibliography using APA style. In addition, the cover page and table of contents must be included and formatted according to the notes addressing them above.
- Before turning in your new venture business plan, please do the following, as it will help you find the “holes” in your plan and increase the grade for your plan.
- Determine if any information is repeated in your new venture business plan such that reading the plan is tedious. If the information is duplicated, then remove the duplicate material and make a note stating where the reader can find it. Your new venture business plan should read like a story that tells what your new venture is and how you will make it a success.
- Substitute your main competitor’s name for your new venture’s name everywhere in the plan. Then read your plan. If your plan would work for your competitor, then you do not have a unique selling proposition and you have not differentiated your venture from your competition. Go back and work on your new venture business plan. Repeat this step. When you are satisfied with your changes, then go to the next step.
- Give your new venture business plan to three (3) business people, who are NOT friends or family, and ask them if they would invest in your new venture and buy your product or service on a regular basis. Also ask them what they feel is missing from your new venture business plan. Use their comments to strengthen your plan prior to submitting it.
Grading Rubric
Please refer to the rubric below for the grading criteria for this assignment.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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