Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Marketing of Apple Company Technological Organization Project
Software Developer Question Essay Project
Assignment:
Reflect on at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied or could be applied practically to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study.
Marketing of Apple Company Technological Organization Project
The executive summary is a synopsis of the overall marketing plan. It should provide an overview of the entire plan including goals/objectives, strategy elements, implementation issues, and expected outcomes. The executive summary should be the last part of the marketing plan that you write.
- Situation Analysis
- The Internal Environment:
? Review of marketing goals and objectives
? Review of current marketing strategy and performance
? Review of current and anticipated organizational resources
- The Customer Environment
? Who are the firm’s current and potential customers?
? What do customers do with the firm’s products?
? Where do customers purchase the firm’s products?
? When do customers purchase the firm’s products?
? Why (and how) do customers select the firm’s products?
? Why do potential customers not purchase the firm’s products?
- The External Environment
? Competition
? Economic Growth and Stability
? Political Trends
? Legal and Regulatory Issues
? Technological Advancements
? Sociocultural Trends
- SWOT Analysis:
- Strengths
- Weaknesses
- Opportunities
- Threats
- The SWOT Matrix
- Marketing Strategy
- Primary Target Market:
Identifying characteristics (demographics, geography, values, psychographics)
Basic needs, wants, preferences, or requirements
Buying habits and preferences
Consumption/disposition characteristics
- Product Strategy
Brand name, packaging, and logo design
Major features and benefits
Differentiation/positioning strategy
Supplemental products (including customer service strategy)
Connection to value (core, supplemental, experiential/symbolic attributes)
- Pricing Strategy
Overall pricing strategy and pricing objectives
Price comparison to competition
Connection to differentiation/positioning strategy
Connection to value (monetary costs)
Profit margin and breakeven
Specific pricing tactics (discounts, incentives, financing, etc.)
- Distribution/Supply Chain Strategy
Overall supply chain strategy (including distribution intensity)
Channels and intermediaries to be used
Connection to differentiation/positioning strategy
Connection to value (nonmonetary costs)
Strategies to ensure channel support (slotting fees, guarantees, etc.)
Tactics designed to increase time, place, and possession utility
- Integrated Marketing Communication (Promotion) Strategy
Overall IMC strategy, IMC objectives, and budget
Consumer promotion elements
Advertising strategy
Public relations/publicity strategy
Personal selling strategy
Consumer sales promotion (pull) strategy
Trade (channel) promotion elements
Advertising strategy
Public relations/publicity strategy
Personal selling strategy
Trade sales promotion (push) strategystrategy ……
(((After finishing these guidelines points please make a ppt *power point* file also to present it to present it to doctors and students)))
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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