Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
MAR499 Marketing Strategy during Covid-19 Pandemic Essay
I have posted the prompt of the paper, and an example of the assignment. follow the
instruction carefully.
Not counting the directions, this should be 2-3 pages.
for the company Pick whatever is good for your writing.
Marketing Strategy during the Covid-19 Pandemic
Take Home Portion of Final Exam for MAR 499 (20%)
Directions: Part 1 is for you to complete. I have written some sample answers to give
you an idea of what to do, but I want your own evaluation and opinions. You can pick
an email or other communication that you think is interesting – good or bad! It is best
to choose something from a company you are familiar with so you can contrast how
they have changed their strategy because of the pandemic.
Part 2 is for someone else to complete. Show them the communication you just
analyzed. Show only the email or screenshot, not your analysis. You can have
someone in your household complete Part 2 or you can text/Facetime/email with a
friend or relative. No need to violate social distancing rules!
Once both parts are complete, upload on Blackboard in Assignments. DUE Tuesday,
MAY 5th.
Part 1
Choose an email (or series of emails or other communications) that you have
received from a company that has communicated with you about doing business
during the pandemic. Or take a look at a company website for their communications
about the Covid-19 (also referred to as the coronavirus) pandemic.
1. Do you follow this company via social media? Specify (e.g., Facebook, Instagram,
email, etc.)
e.g., I receive emails from Paul Taylor Dance Company.
2. What is the website for the company? Be sure to provide the link to the website of
the company.
e.g., Website: http://www.ptamd.org/
3. What do they sell and what industry are they in? Describe the products/services
that the company sells and provide a screenshot of their recent communication with
you.
e.g., Industry: Performing Arts. Paul Taylor is a modern dance company that
performs at Lincoln Center and other locations. They also have a dance school in
NYC. (you will provide a screenshot of the communication from the company ).
4. Since the pandemic, how has the business shifted its focus?
e.g., Since live performances and gatherings have been cancelled, PT has been
using email, Instagram, and Facebook to communicate with audiences. Film of past
performances can be live streamed for free (and available for purchase) and they
have free online dance classes.
Here is what they stated in a recent email communication “Get access to dynamic
photos, articles, links to free dance classes, perspectives from our dancers, and
special videos. We've increased our posts during this time. We know we can capture
the collaborative spirit of the dance community and inspire each other.”
5. Are they satisfying different or additional needs? How are they doing this? What is
similar or different now?
e.g., PT continues to provide access to the performing arts but in a safer manner
(from home). Safety and convenience are the benefits of live streaming.
However, one is missing the collective experience of attending a live performance at
Lincoln Center, the beautiful setting, people watching, getting dressed up, going out
to dinner/drinks, and all of the other things that might be associated with attending a
live performance. Unless one is watching the live stream with family, the social
aspect is also missing.
6. Do you think the organization is doing a good job? Why or why not?
e.g., Yes, I think they are doing a good job of remaining connected to their core
audience. Obviously, one cannot go see a live performance at this time so streaming
is the next best thing. Unlike some other companies which focus a lot on how this is
a difficult time, PT gets right to the point of how they can connect you with the
performing arts.
7. Do you think this is a market opportunity for the company now or once the
pandemic ends? Is there anything you would recommend to the company? Here,
you need to think creatively!
e.g., Yes. Some consumers might become bigger fans of streaming video for dance,
particularly those who do not live in NYC or other major cities that have performing
arts centers. The live streams can also be used to generate interest for new
audiences who might not have considered attending a live performance.
This is a low cost/low risk way to see if you like modern dance. Paul Taylor might
consider partnering with organizations that promote NYC tourism and make sure
there are links to their dance performance videos. Tourists know about Broadway
theater, but may not have thought about attending a dance performance at Lincoln
Center as one of the things to do when they visit NYC.
8. What are your personal feelings about this company and their actions during this
time? Why? Is this different than how you thought about them before the pandemic?
Explain
e.g., Write your personal take on what this company is doing during the pandemic –
good job, bad job, makes you feel good about the company, makes you feel
manipulated, etc. and why you feel this way. Then compare to how
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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