Managing Organizational Processing Plants in a Borderless World
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
(1) Kenichi Ohmae’s article “Managing in a Borderless World” is regarded as a key piece in the field of global marketing.
(a) IN SUBSTANTIVE DETAIL, IDENTIFY, DESCRIBE, and EXPLAIN each section of Ohmae’s article. (NOTE: USE YOUR OWN WORDS TO EXPLAIN THE ARTICLE.) DO NOT CUT AND PASTE SENTENCES OR COMPLETE PASSAGES FROM THE ARTICLE, AS THIS WILL RESULT IN PLAGIARISM.)
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(a) While Ohmae discusses the issues of global marketing strategy standardization and customization, which strategy does he primarily advocate? What are his arguments?
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(c) Do you agree with Ohmae’s viewpoint or not? If this is the case, please explain why. If not, please explain why.
(You may undertake further research and use external sources of information to clarify your response; however, you must cite ALL of your sources of information after each answer.)Fill in the blanks with your response. (Take up as much room as you need.)
(2) Vishwanathan and Dickson’s (2007) essay “The Fundamentals Of Standardizing Global Marketing Strategy” adds to Ted Levitt’s thoughts from over two decades ago by providing new insights into the standardization of global marketing strategy.
(a) EXPLAIN the various portions of Vishwanathan and Dickson’s article in DETAILED TERMS. Expound on the three-factor standardization model, which incorporates (1) homogeneity of customer response to the marketing mix, (2) transferability of competitive advantage, and (3) homogeneity of economic freedom, in your EXPLANATION. (NOTE: USE YOUR OWN WORDS TO EXPLAIN THE ARTICLE.) DO NOT CUT AND PASTE SENTENCES OR COMPLETE PASSAGES FROM THE ARTICLE, AS THIS WILL RESULT IN PLAGIARISM.)
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(b) Explain whether Vishwanathan and Dickson’s message is similar or different from Levitt’s. If so, what’s your reasoning? Why not, if not?
Fill in the blanks with your response. (Take up as much room as you need.)(c) In terms of standardizing global marketing strategy, are Vishwanathan and Dickson more correct than Levitt, or vice versa? In justification of your position, provide a reasonable explanation.
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(d) Do you agree or disagree with the arguments made by Vishwanathan and Dickson? If so, what’s your reasoning? Why not, if not? Describe your viewpoint in SUBSTANTIVE DETAIL.
(You may perform more research and use external sources of information to clarify your response, but make sure to cite ALL of your sources after each answer.)
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(3) Based on the HBS Case MARY KAY COSMETICSASIAN MARKET ENTRY, answer the following questions (MKC).
(a) According to your judgment, what is MKC’s main problem?
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(b) Identify and explain in SUBSTANTIVE DETAIL EACH OF THE FOUR KEY ACTION ISSUES (SOLUTIONS OR COURSES OF ACTION) that MKC must address in order to solve their problem(s) as outlined in the case.
ISSUE #1 (Provide Sub-Heading):
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ISSUE 2 (Provide Sub-Heading):
Here is where you should explain your response. (Take up as much room as you need.)ACTION ISSUE 3 (Supply Sub-Heading):
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(c) Would you advise MKC to go to China or Japan, or both, or neither, based on your assessment? EXPLAIN your response in GREAT DETAIL (HINT: You can only answer this question by assessing what are the PROS and CONS of entering each country: China and Japan.)
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BENEFITS OF VISITING JAPANADVANTAGES OF VISITING JAPAN
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OPPORTUNITIES FOR ENTRY INTO CHINA
ADVANTAGES OF ENTRY INTO CHINA
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(d) If you recommend visiting China and/or Japan, make a list of the following:
I What is the TARGET MARKET for Japan and/or China that you recommend MKC pursue? EXPLAIN your response in GREAT DETAIL.
Fill in the blanks with your response. (Take up as much room as you need.)(ii) What PRODUCT STRATEGY would you recommend for MKC in Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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(iii) What PROMOTION STRATEGY would you recommend for MKC in Japan and/or China? EXPLAIN your response in GREAT DETAIL.
Fill in the blanks with your response. (Take up as much room as you need.)(iv) What PRICING STRATEGY would you recommend for MKC in Japan and/or China? EXPLAIN your response in GREAT DETAIL.
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(v) Do you think MKC should utilize a DISTRIBUTION STRATEGY for Japan and/or China? EXPLAIN your response in GREAT DETAIL.
Fill in the blanks with your response. (Take up as much room as you need.)(vi) Do you think MKC should utilize a FOREIGN MARKET ENTRY STRATEGY for Japan and/or China? EXPLAIN your response in GREAT DETAIL.
Fill in the blanks with your response. (Take up as much room as you need.)(vii) What is the best order for MKC to enter China and Japan? EXPLAIN your response in DETAIL to back up your claim.
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RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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