Leadership Challenges Levatich’s Journey at Harley-Davidson
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Leadership Challenges Levatich’s Journey at Harley-Davidson
Leadership
Levatich became the CEO of Harley-Davidson on May 1, 2015. In more than 20 years at Harley Davidson, the 53-year-old Levatich had experienced many changes. He had deep roots in manufacturing management and honed his business skills on the job and through his formal education. His biographical statement on Harley-Davidson’s website18 described a well-rounded executive with direct exposure to international trade and the global economy: Matt Levatich serves as President and Chief Executive Officer of Harley-Davidson, Inc. Levatich joined Harley-Davidson in 1994 and held positions of increasing responsibility in the U.S. and Europe, including President and Chief Operating Officer of Harley-Davidson Motor Company, Vice President and General Manager of the Motor Company’s Parts and Accessories business, Vice President of Materials Management, and President and Managing Director of MV Agusta.
Prior to joining Harley-Davidson, Levatich held positions in engineering and in manufacturing management with FMC Corporation and Albany International Corporation. He holds an undergraduate degree in mechanical engineering from Rensselaer Polytechnic Institute. He received his graduate degree in engineering management and MBA in marketing, finance, and organizational behavior from Northwestern University (Class of 1994). In addition to serving on the board of directors of Harley-Davidson, Inc., Levatich serves on the board of directors for Emerson, a global manufacturing and technology company based in St. Louis, and on the executive advisory board of Northwestern’s Master of Management and Manufacturing Program.
Based on his seasoned business background, Levatich knew that his performance would be measured according to Harley-Davidson’s stock price behavior over time. His 6,400 employees worldwide and shareholders were watching his every move. He also knew that the Harley-Davidson brand typically appealed to customers who wanted to feel free and bold and who wanted to make a (loud) statement. These characteristics epitomized not only the American spirit and ideals but also deep human values that were shared by many around the world.19
Stock Price Performance
On December 31, 2014, four months before Levatich became CEO, Harley-Davidson stock, a typical measure of a CEO’s performance, was trading at $60.35, adjusted for both dividends and splits.20 When Levatich celebrated his second anniversary as CEO on May 1, 2017, Harley-Davidson’s stock price was trading at $54.75.21 Over the same period, the S&P 500 index, the benchmark typically used to compare the performance of any publicly traded company with the overall market, had increased by 16 percent, from $2,058.90 to $2,388.33.22
During the first quarter of 2017, investors’ confidence had been boosted in “anticipation of a pro-growth policy [of] massive tax cuts, infrastructure spending, and deregulation,” in a phenomenon known as the Trump rally, which was deemed to be the second-best investment rally since that following John F. Kennedy’s presidential election.23 However, the rally did not help reverse the downward trend of Harley Davidson’s stock price.
Leadership Challenges Levatich’s Journey at Harley-Davidson
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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