Knowledge and Utilization of Different E-Business Models
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Knowledge and Utilization of Different E-Business Models
SCHOOL OF BUSINESS MANAGEMENT & FINANCE
E-BUSINESS MODULE
(Module Code: MMIS2304)
ASSIGNMENTS FOR Academic Year 2020/2021 – Semester 1
Module Duration: 11th October 2021 to 06th February 2022
Lecturer: BHAUGEERUTTY Vinod SHARMA
Assignment 1: Individual Marking (50%)
Aim: To understand the scope and design of e-business
Learning Outcome:
- Understanding the scope of e-business
- To get ample knowledge about the functioning of internet in the company
- Knowledge and Utilization of different e-business models
- Superior quality website designing
THE PROBLEM SCENARIO
Woolsmorth is a large retail company specializing in groceries and clothing. It was founded in 1995 and currently has more than 200 department stores in the UK. The company has been very successful over many years but is now facing new challenges because of the credit crunch.
Company Headquarters is located in central London. Many of the business functions are dispersed around the country as Divisions: Sales in Birmingham, Human Resources in London, Customer Relations in Northampton, etc. All the Divisions have their own internal Local Area Networks, connected to Headquarters by a variety of wide area platforms. The company does not manufacture goods in its own right: short-term contracts are made with a large number of suppliers for various clothing lines and for groceries. Consequently, some network links have been developed for communications with suppliers, and the larger suppliers are required to carry out all transactions with Woolsmorth using EDI. There is still, however, a significant reliance on Sales staff to make visits to suppliers in order to negotiate contracts, approve new product lines and generally to troubleshoot.
In order to support its retail activities, Woolsmorth has a significantly-sized, but somewhat fragmented internal networking and telecommunications infrastructure in place. This has been built up incrementally over the last 15 years, starting with a Data Processing Centre which was located in Walsall (West Midlands). The Data Processing Centre is still the Centre of many of the company’s transaction processing activities. The various internal networks were put in place at different times; using components purchased from a variety of vendors, and comprise a miscellany of topologies and network operating systems. This situation has led to some problems of inter-networking, with consequent loss or corruption of data.
In 2002, in response to increased building and rental costs, the company decided to supplement its department store activities by initiating catalogue sales. Customers would be sent a catalogue by post and order forms would be returned to an Order Processing Centre in Sales Division in Birmingham. From there, orders would be forwarded to the Data Processing Centre in Wilsall, by means of a leased line arrangement. The catalogue arm of the business is proving less profitable than in recent years, partly due to competition from rival companies which have moved into e-commerce and online sales, and partly due to delays and errors in fulfilling customer orders.
In 2005, the company decided to open some stores in selected European locations. This has been successful to the extent that extra revenues have been generated, but unexpected costs have also been incurred. The problems appear to relate to a number of factors, such as delays caused by the need for key staff to travel to these locations to train and otherwise to communicate with the local staff. The company currently has 10 European outlets, mainly in France, Germany and the Netherlands.
In the last two years, Woodsworth has experienced falling sales, which has come as something as a shock to the company. Immediate responses to this problem included dramatic, if somewhat haphazard price reductions, but this had limited success. Costs also rose as a consequence of holding large quantities of unsold stock. The company has prided itself on its unique culture which has fostered staff welfare and hands-on management, rather than reliance on, for example, distributed Management Information Systems supporting management decision making.
A new Chief Executive was appointed in 2010 and put forward a new business strategy which attempted to “modernize” the management culture and which emphasized the following key points:
- There is a need to increase revenues by venturing into online sales
- The customer base must be expanded, whilst existing customers must be retained (one current initiative here is the introduction of a line of designer clothes: some senior management have worries that this might alienate the more traditional customer)
- There is a need to reduce costs
The Chief Executive has some sympathy with the notion that the new business strategy needs to be underpinned by high quality internal networks and systems, but not all senior management share this view.
Some issues:
Some of the requirements as provided by the company are as follows:
- Fully integrated and fully interactive E-commerce solution which includes order processing (from receiving the order to issuing invoices and delivering goods to the customers).
- Interactive “Blog” where users/customers write their comments/feedback about various products they buy.
Your task
You are invited, as an experienced consultant, to put together a strategic plan and a technical report (which is comprised into a final report), on the basis of the evidence supplied in this brief. The report should include the following deliverables (These should conform to sections of your report):
- An identification and prioritization of the problems facing the organization A rationale needs to accompany your identification of problems
- eMarketing Strategy:
You are required to analyses different eMarketing strategies and help adopt a suitable eMarketing strategy to promote the organization.
- In this section you may build upon their Situation Analysis which could evaluate the organizations’ ‘marketing mix’.
- You may also suggest to the management balancing their online and offline promotion methods.
- Recommended solutions to identified problems in terms of:
- Highly secure interface which allows customers to browse and login to do the following:
- Browse online catalogue
- Choose items in a basket
iii. proceed to checkout in a secure mode and choose different payment methods
- receive confirmation email, once the order has been submitted.
- Interactive “Blog” where users/customers write their comments/feedback about various products they buy
- An Enquiries System that deals with customer queries and problems.
- Your report should also contain a realistic budget proposal which covers the following areas:
- Set up and Development costs
- Maintenance costs
- The technologies (hardware and software) required to develop:
- The front-end
- The back-end infra structure
- The design (including legal and accessibility issues) and development approach: This should include some sample pages to demonstrate the design approach used and a sample database – YOU ARE NOT REQUIRED TO IMPLEMENT A FULLY FUNCTIONAL E-COMMERCE SITE. The sample pages can be in HTML. There is no need to include any connectivity to the database. All images and sample downloads must be free of copyright.
- Legal and Ethical Issues: What legal and ethical issues does the institution need to consider with regard to the gathering, processing, distribution and use of information on the Internet and within their Intranets?
- Conclusion
Assessment Criteria
Word Count: 2500-3000 words
Introduction 2 Marks Prioritisation of the problems and rationale 8 Marks eMarketing Strategy 10 Marks Recommended solutions to problems 10 Marks The Technology 5 Marks The Design 8 Marks Legal and Ethical issues 5 Marks Conclusion 2 Marks
Submission Details
- Your assignment will be marked on a total of 50 marks.
- Typed in A4 paper, to be submitted in softcopy only . You need to insert all students index number, Surname & First Name, cohort, module name, module code.
- Your assignment should be send to vsharma471@yahoo.co.uk
- You should write this assignment in report style, although a formal report structure will not be required.
- You should use diagrams and tables of figures where appropriate ensuring to reference their source.
- Please include a bibliography at the end of your document.
- You should include a bibliography using the Harvard referencing system.
- Plagiarism will be heavily penalized and may result to non-award of marks.
- All tasks are expected to be completed in the word limit of 2500-3000words excluding table of figures, diagrams and appendices.
Deadline: At latest Wednesday of Week 7 @ 17 hrs
Caution: Any report submitted after Week 7 shall be entitled to a penalty of 5% per day for the student!
-THE END-
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
CLICK ON THE LINK HERE: https://www.perfectacademic.com/orders/ordernow
Also, you can place the order at www.collegepaper.us/orders/ordernow / www.phdwriters.us/orders/ordernow
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!!