Just need a reply to a discussion post.
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Just need a reply to a discussion post.
Description
My post:
The companies named had different research needs. For instance, Kraft wanted to do a marketing study on Ritz because they tried to understand the best product to produce as well as to introduce in the market. They also wanted to establish the difference between cracker and chip as well as customers prevalence on these products. McDonald researched to develop the variety of fast food customers. McDonald’s primary interest for the research was to establish market segment and explore the attractiveness of each market segment. It also aimed at determining the best position. Sodexho’s study focused on creating metrics aimed at gender diversity as well as establishing the benefits of employing and developing as well as retaining women in the workforce. Thermos being a totally different industry had different research needs. Thermos used demographic and psychographic segmentation to develop their product depending on the needs and lifestyles of different consumer groups.
Looking at the Nike website we can see that demographic segmentation is a factor they used to target women’s from all around the world and the psychographic factor obviously being the lifestyle needs of different women. It seems like Nike does not target their costumers based on race, ethnicity or social standing because we can see women’s from different parts of the world.
My friends post ( i need to reply to this post agreeing with him)
I agree completely with Samuel in that McDonald’s main segmentation strategy would be demographic segmentation. In the video they specifically mention that what makes their marketing team different from other corporate marketing teams is that they have a representative for each cultural demographic. Geography of course is one important aspect of marketing, but that was not the focus of this video. Now in the video that they provided for us only mentioned McDonald’s marketing operations in the USA. Obviously, McDonald’s is an international company, and I imagine that their international STP strategy is much more complex than the one presented in this video.
Now Thermos definitely is using psychographic segmentation as a primary marketing strategy. They conducted numerous surveys that specifically asked questions about the customer’s specific wants and needs so that they could tailor their product specifically for that. They are not specifically marketing to people based off of cultural values, but they are segmenting the market based off of customer need that transcends culture. Their strategy focuses on how customers view themselves, and is not necessarily based off of age or ethnicity. At no point in the video did they use terms like “18-34 Male” or “African-Americans”. Instead, they used terms like “Commuters” or “Fashionistas”.
Kraft is an interesting case because they were looking to introduce a product that was going to bring in more volume of customers as opposed to offering more variations of products that were already offered. They also noticed that the chip market was growing twice as fast as crackers, so they introduced a cracker that was similar to a chip. In order to make a product that was the “best of both worlds” they had to conduct market research to find out what makes people like chips, and what makes people like crackers. Finding out these fundamental qualities allowed them to craft their new product and market it appropriately. Dunkin Donuts is a similar case in that they saw an opportunity to broaden the products they offered, and conducted market research to do so.
Just need a reply to a discussion post.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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