How Macro-Environmental Forces are Impacting Billion Dollar Brands
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
How Macro-Environmental Forces are Impacting Billion Dollar Brands
MKT200 – Principles of Marketing Unit 3 Assignment: How Macro-Environmental Forces are Impacting Billion Dollar Brands
© 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED
Due Date: 11:59 pm EST Sunday of Unit 3 Points: 100 Overview: Every company operates in a macroenvironment where external forces shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro-environmental forces include:
Demographic • Economic • Natural • Technological • Political • Cultural
Instructions: This assignment is centered on looking at iconic brands and explaining how external forces impact these brands. Here are the details of the project:
Select 3 brands from the following list:
Apple • Amazon • Facebook • Netflix • Door Dash • Target • Coca-Cola • Microsoft • Tesla • Nike
Create a PowerPoint slide for each of the brands you selected (1 slide for each brand) describing how these external forces can potentially impact the brand.
© 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED
Can any of the forces have a positive impact on each of the brands (think of how the pandemic has positively impacted Grub Hub!)?
Key elements of the presentation will include:
PowerPoint deck with three (3) slides – One (1) slide for each brand you select from the list above.
Full-screen images – Each slide should have an image that fills the page edge-to-edge and captures the theme/content. Please limit the superimposed text to no more than eight (8) words per slide.
Include a full set of supporting notes in the Notes section of each slide. This is where you will support your thoughts and ideas by using specific statistics, data, and supporting information.
Please refer to the “Readings and Resources” section of the class for a full video on how to add notes to your PowerPoint presentation.
Requirements:
The PowerPoint should be 3 slides excluding a Reference Page. • Complete, supporting notes representing each slide. • Include full-screen images for each slide. • Be sure to include your name and email on the bottom of each slide. • Include at least one resource referring to specific data/information. • Proper college-level grammar is required. APA format, including any in-text
citations. Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.
Evaluation Rubric for Unit 3 Assignment
CRITERIA Need Improvement
Average Very Good Excellent
0-11 Points 12-15 Points 16-17 Points 18-20 Points Slide 1 Slide 1 is not
present or is poorly presented.
Slide 1 is present but is missing key details.
Slide 1 is present but missing minor details.
Slide 1 is clearly defined and presented, including all details.
Slide 2 Slide 2 is not present or is
Slide 2 is present but is
Slide 2 is present but
Slide 2 is clearly defined and presented,
https://www.youtube.com/watch?v=MIcWwXuIwuU
© 2021 Post University, Waterbury, CT ALL RIGHTS RESERVED
CRITERIA Need Improvement
Average Very Good Excellent
poorly presented.
missing key details
missing minor details.
including all details.
Slide 3 Slide 3 is not present or is poorly presented.
Slide 3 is present but is missing key details.
Slide 3 is present but missing minor details.
Slide 3 is clearly defined and presented, including all details.
0 – 5 points 6 – 7 points 8 – 9 points 10 points Images There are no
images presented.
Images are presented on some slides.
N/A Fullscreen images are included on each slide.
Notes Section the Notes sections are scarce/empty.
There are some Notes included but they are incomplete with little supporting evidence.
The Notes sections contain some supporting notes.
The Notes section is complete with robust and meaningful supporting notes.
Resources 0 resources N/A At least 1 resource
Grammar Slides are not appropriate for college-level work.
The slides exhibit some evidence of college-level grammatical elements and APA citation methods.
The slides exhibit good use of grammatical elements and APA citation methods.
The slides exhibit skilled use of grammatical elements. The content displays skilled use of APA citation methods.
Overview:
Instructions:
Requirements:
How Macro-Environmental Forces are Impacting Billion Dollar Brands
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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