Home Products Gap Inc Executive Summary

Home Products Gap Inc Executive Summary

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Home Products Gap Inc Executive Summary

Executive Summary Clothing is sold to clients in retail stores by a corporation called The Gap, Inc. Donald and Doris Fisher started the corporation that subsequently became known as GPS. Trading in clothing and other accessories is the company’s line of business. Websites managed by the business or other logistics and service providers make the items available to customers online. When the company’s annual revenue hit $2 million two years after opening its first location, The Gap became a publicly listed company. They did this even though the first Gap store was in the same city as their initial location. Gap, Inc., a clothing retailer, reported net sales of about 16.67 billion dollars in the US in 2021. However, in the last 12 months, Gap Inc. has over 40 million active loyalty members. External accolades and acknowledgment from Refinitiv affirmed the company’s dedication to diversity and inclusion. Customer services for curbside pickup and buy online pickup in-store (BOPIS) were introduced by Gap in August 2020. Gap Inc. may leverage innovative collaborations with fashionable, well-known socialites, like the one they had with Ye (previously known as Kanye West), to revitalize the brand and maintain its relevance in a sector where popular trends drive consumer behavior. They are searching for a replacement for their outgoing CEO, Sonia Syngal, and currently have an interim CEO. Macy’s is one of the most well-known retail department stores in the United States. They are available offline, online, and via an app. They provide a wide range of goods, including apparel for men, women, children, teenagers, pets, furnishings, cosmetics, intimates, and perfumes. Although Macy’s does business internationally, most of its sales come from the United States. When the economy isn’t performing well, the firm suffers from lower sales due to an increase in inflation, unemployment, and poverty. An impending recession might put Macy’s finances in jeopardy. One of the best lifestyle brands is J Crew. They sell apparel for adults, women, and kids. For its marketing and positioning efforts, J Crew uses a data-driven strategy. A product costs 40% more in the UK than in the United States. To cater to its extensive client base, The Gap strives to customize the shopping experience for each customer. A frequent consumer might become a devoted one for the Gap with the help of personalization. The Gap sees itself as a pioneer regarding its clients and product offers. With this tactic, The Gap Inc. hopes to maintain the highest level of consumer loyalty. The loyalty program is a critical component of the company’s marketing strategy. By increasing its buy online, pick up in-store service, another tactic is to entice customers with the convenience of online buying. To increase sales by 2 billion by 2023, The Gap is extending the reach of its Old Navy brand by building 30 to 40 additional locations. With the launch of well-known brands like Levi’s and Wrangler in its “Home” category, the corporation also broadened its marketing approach.

Home Products Gap Inc Executive Summary

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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