HMD 380 UNLV Hospitality Marketing Advertising Techniques Discussion
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
HMD 380 UNLV Hospitality Marketing Advertising Techniques Discussion
Description
COMMUNICATION MIX: ADVERTISING
Please reply to two of the questions (threads) and comment constructively on a classmate’s posting of your choice in any thread.
PART 1 – Reply to two of the questions
Question 1 – Chick-Fil-A
Answer the questions in the file attached.
Please visit: https://www.chick-fil-a.com/About/Who-We-Are and https://www.ispot.tv/brands/7vX/chick-fil-a
for a sample of TV commercials to discuss the effectiveness of the campaign.
Question 2 – Virgin Atlantic Airways
See the attached file for the award-winning Virgin Atlantic Airways advertising campaign. Comment on the campaign.
PART 2 – Comment constructively on a classmate’s posting
Here are two classmate’s posting from question 1 and 2. Please write comment for each one.
Question 1 – The Chick-Fil-A ad is making an emotional appeal to the customers. The constant presence of the animated cows in the ads are an attempt to tap into the emotions of the viewers and persuade them from eating beef and to subsequently eat chicken. The personified cows make the ads memorable and mildly comical to viewers and offer a much more pleasing concept of a cow. The ads also act as mascots for the Chick-Fil-A and appeal the emotions of children as they view the ads. The ad is structured to make to create a clear distinction from the common fast food burger joint and to offer the audience the choice to choose a chicken product over a beef burger at other competitors. The lifelike statutes of cows in food courts is effective because it offers a continuation of the ad campaign into lifelike realism. It serves a reminder to patronize Chick-Fil-A.
Question 2 – This ad created by Virgin Atlantic was not an initial product launch, but it was equivalent to one because the business class was never advertised before by the airline. This concept is rare in my opinion, many companies like to advertise new products and services right when they unveiled. They ad campaign had a very clear and specific target market, complete with a formulated economic class as well. However, as the article stated, the business class can be a bit “jaded” because many businesspeople fly many times during a course of a week and are used to enjoying business class amenities. The catchy slogan with each of the six ads reinforces the message and grabs your attention. The ad was clearly successful and Virgin Atlantic is a prime exhibit of an excellent marketing strategy and execution.
HMD 380 UNLV Hospitality Marketing Advertising Techniques Discussion
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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