HCR 406 PowerPoint Campaign Assignment Essay Project
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Language English Pages 5-10 pages
Putting campaign information into PPT between 10-15 slides.
Drugs, as discussed earlier, have been our primary topic of discussion. The drug requires a health campaign as it has brought about significant effects in each country, and it is even bringing a substantial drain to the economy of the states and the world at large. Drugs have also brought the loss of many people who the world would need for better improvement or major governorship. Because of this reason, drugs need to be dealt with and, most of all, done away thing. The same drugs are the reason why so many mental hospitals are getting full within years; the rate at which the mentally disturbed are being admitted is increasing daily, (Witte &Allen,2000). The rehabilitation centers put around the world are willing to help all those people who are having issues with drug addiction and are enthusiastic in helping those who have to deal with drug addict problems and are unable to stop.
Statistics and research have shown that this is a problem affecting the youth. Statistics have also explained that the most abused drug by the child is alcohol. More than 70% of the drug addicts have shown that it is the youth, and their major addict is alcohol. At times these young people find themselves abusing other drugs as they are under the influence of alcohol. Alcohol tends to switch people’s brains, and they tend not to think straight. People under the influence of liquor act like mentally ill people, and even in courts, any illegal action they take while in that condition is taken as that of a mad person; this explains how dangerous alcohol and how badly it can damage anyone’s brain and his or her thinking capacity,(Witte & Allen, 2000). It has been noted that the majority of the youths affected by drug addiction are those who abuse drugs are aged 13-24. This shows that the most affected age group is teens. This is students in high schools, colleges, and universities. Drugs have affected them even in their studies because they are unable to concentrate on their work, and when it comes to those in colleges and universities, most of them do not also attend the lectures.
Since the target audience is based on the youths, the youths are people who are much digitalized and modernized, and this would mean that the words used or the language used should be the language used primarily by the children for them not to get bored with the campaign. This also should mean that the campaign should be accompanied by music. For the message to be relayed on the youths, it should be done through music, (Mangione-Smith, Elliott, Stivers, McDonald, Heritage &McGlynn, 2004). This is because young people are so obsessed with music and love listening to music even in their own free time. If the message is written down as a song, it would surely help them realize how drugs can affect them. The information should be relayed in a better way because the youths are people who hate being criticized, and if anyone wants to make them understand, he or she should talk as if he follows them to make them get that closure.
For this campaign to be a success, there must be expected objectives, and we believe that after carrying out this campaign, we believe that the following changes will have taken place. That after this campaign, the number of students abusing drugs will lower at least by 20%. It is also our aim that the population of those people in the rehabilitation centers will increase as youths will visit those people seeking help for them to withdraw from the use of drugs altogether. Since change is a gradual process, we believe that after this campaign, changes will begin to be seen in these youths by looking at their performances in school as they will now make time for their studies, (Green & Witte, 2006). The best channel of communication should be used to achieve these objectives, and in this case, the best channel or medium of communication would be through mass media. This depends on the target audience, who are the youths, and they love all the social media platforms. This would be the best way to ensure that the message reaches them. The letter should also be straightforward, addressing the issues of drug abuse by youths.
As said earlier, the best communication channel would be the use of mass media. This is because the target audiences, who are the youths, are mostly online, and they love the use of os social media. However, this is the same platform that makes it possible for access to those drugs. It is seen that most of the youth’s abuse drugs out of peer influence. Their communication has enabled the use of these same platforms as those who abuse these drugs to advertise them here and show their “cool” lifestyle as they call it under the influence of drugs. The communication should be mainly insisted on the weekends as this is the time most of them are free and get to use this platform mostly. It is the same period when students organize parties where thy use these drugs together. Keeping them busy with these messages would help them avoid such parties and educate them.
The campaign materials should be very appealing to the eye, and they should consider all the aspects required by the youths as described above. Campaign materials like music videos should be used in delivering the message, (Kaler, 2009). This is because adolescents love things like music or videos, and therefore such campaign materials would help. To add to this, the campaign materials to be used need to make sense, they should be understandable by all those who read, watch, or listen to them. They should be easy to interpret, but most of all they should be entertaining as young people love watching, reading or listening to things that make them feel entertained.
As we conclude this, it should be noted that it is everyone’s aim before venturing into something that will be a success. In this case, it is the hope of those campaigning that their campaign would be a success, and this would only happen if their aims and objectives are achieved. Their main goal is to fight against the drug abuse amongst the youths. This would be achieved if the cases listed of drug abuse would lower at a specific rate and that the lives of the young people would be seen to improve as they are tomorrow’s leaders.
Points- total 10 7.5 2.5 0 Includes Introduction with public health problem and learning objectives with evidence (research)
Includes 3-5 learning objectives aligned with the public health problem based on enough evidence.
Includes 2 learning objectives aligned with the public health problem based on some evidence. Includes 1 learning objective, not well aligned or introduced. A few evidences. No learning objectives or introductions. No evidence. Points- total 20 15 10 5 Presentation covers all required topical criteria regarding:
· Target audience
· Conceptual Framework
· Communication Channel
Presentation includes detailed information relative to the topic. Slides cover all the topics.
All facts were precise and explicit; utilized many types of credible resources to make project effective
Presentation includes most of needed information relative to the topic. Slides cover at least 75 % of the topics.
Mostly accurate; minor inconsistencies or errors in information. Citations sources could be improved. Utilized several types of resources to enhance the project
Presentation includes minimal amount of needed information relative to the topic. Slides cover at least 50 % of the topics.
Somewhat accurate; more than a few inconsistencies or errors in information or incomplete. Used minimal or a few unacceptable resources.
Presentation includes less than minimal amount of needed information relative to the topic. Slides cover at less than 50 % of the topics. Minimal effort.
Very inaccurate and/or incomplete; the facts in this project were misleading to the audience
Points- total 10 7.5 2.5 0 Delivery & Organization
Information presented in logical, interesting, and flowing sequence from introduction through conclusion &
Presenter clearly and effective communicate topics and engage the audience
Logical sequence of information allows the audience to follow presentation from introduction through conclusion &
Presenter somewhat effectively communicate main points, and speaking and pace comfortable for audience
Audience has difficulty following the presentation, unsupported assertions or illogical conclusions &
Presenter’s pace is too slow or fast, jumps around, voice is low or unclear or fails to elaborate on key points
Presentation has no logical sequence of information, content is disorganized, irrelevant, or inaccurate &
Presenter speaks too quietly, mumbles, and has many non-word or filer interjection (um, uhh, ahh, well, so, etc)
Points- total 5 3 1 0 Visual Aids Clear and creative visual aids enhance the presentation, reinforce key points, and engage the audience Presentation has relevant visual aids that provide evidence to support assertions Limited visual aids support presentation No visual aids used. Timeliness/ APA formatting/grammar Timely submission, 2-3 grammar or APA errors in citations or reference page, 7 or more references included Timely submission 4 or less grammar or APA errors, 5 or less references included. Timely submission, 5 grammar or APA errors
3 or less references included.
Late submission without prior notification or arrangements, more than 5 APA or grammar errors. No reference page or citations. **Note: If your team does not meet at least satisfactory levels, up to 7.5 points will be deducted from your final grade derived from categories above. Exceptional=0 Satisfactory=0 Unsatisfactory=-5 Poor=-7.5 Workload The workload is divided and shared equally by all team members. The workload is divided and shared fairly by all team members, though workloads may vary from person to person The workload was divided, but one person in the group is viewed as not doing his/her fair share of the work. The workload was not divided OR several people in the group are viewed as not doing their fair share of the work.
Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health education & behavior, 27(5), 591-615.
Mangione-Smith, R., Elliott, M. N., Stivers, T., McDonald, L., Heritage, J., &McGlynn, E. A. (2004). Racial/ethnic variation in parent expectations for antibiotics: implications for public health campaigns. Pediatrics, 113(5), e385-e394.
Green, E. C., & Witte, K. (2006). Can fear arousal in public health campaigns contributes to the decline of HIV prevalence?. Journal of health communication, 11(3), 245-259.
Cho, H., & Salmon, C. T. (2006). Fear appeals for individuals in different stages of change: Intended and unintended effects and implications on public health campaigns. Health communication, 20(1), 91-99.
Kaler, A. (2009). Health interventions and the persistence of rumor: the circulation of sterility stories in African public health campaigns. Social science & medicine, 68(9), 1711-1719.
Walls, H. L., Peeters, A., Proietto, J., & McNeil, J. J. (2011). Public health campaigns and obesity-a critique. BMC public health, 11(1), 136.
Lupton, D. (2015). The pedagogy of disgust: the ethical, moral, and political implications of using disgust in public health campaigns. Critical public health, 25(1), 4-14.
HCR 406 PowerPoint Rubric (Total points 50)
This rubric is the evaluation of the Health Campaign PowerPoint & Presentation.
How will we submit/present our project?: You will create a PPT presentation describing:
- What your project is and the scientific evidence in support of your project (topic)
- Why you all decided to create this project in the way that you did (Purpose & Objectives)
- Describe the intended audience of your project and why you chose this audience (Audience)
- Describe the proposed intent of health communication message & Channels
- Describe a rational for the chosen communication strategy
- Describe the theoretical model/framework guiding the development of your health communication message
- Discuss strengths/limitations of your chosen health communication strategy
- Describe any results of the project if it were presented publically (not a requirement, but encouraged)
- Include an APA style reference list of your citations (you need at least seven)
- Describe each group members’ roles and contributions on the project
- Embed or insert the hyperlink of the actual creative product within the presentation
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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