Guidelines for Case Analysis in Business Writings
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Guidelines for Case Analysis in Business Writings
GUIDELINES FOR CASE ANALYSIS
Business writing is very important for managers to master, because you can know a lot, but if you can’t communicate effectively, what you know doesn’t matter. You will be judged as a thinker in light of how you write. Second, because most managers are bombarded with more written information than they can handle. If you write well, you increase the chances that what you write will actually be read and understood.
When submitting a written case analysis, you should observe the following guidelines on format and content.
FORMAT
Type your report on 8 ( by 11 inch white paper. Number pages at the bottom.
Use memorandum format, e.g., Date:
TO:
FROM:
RE: or Subject:
Staple pages together in the upper left corner.
CONTENT
The first paragraph of a report or memo should inform the reader of the purpose of the piece. The final paragraph should summarize or offer conclusions.
The body of the report or memo conveys information. Structuring your writing can be very useful. Headings and bullets organize your thoughts as the writer and orient the reader to what you are trying to communicate. The headings you use should encompass your major points. Even short pieces of writing can benefit from appropriate headings.
Your written case analysis should contain the following items:
- The first paragraph should givie a brief summary of the where the data can from and describing the problem situation–give the who, what, and where. A brief overview of the managerial problem as you see it, what are the decision alternatives, and by what criteria are the alternatives to be evaluated?
- Overall descriptive statistics. Summarize the important variables in the survey in non-technical terms.
- Probing. Then, dig deeper into the data and present significant findings — use non-technical terms. State your results clearly and concisely — use bullets. The reader should be able to understand what you write without referring to the computer printout (printouts should be in the appendix)– use tables and graphs and reference them, e.g., in Table 1…. Talk to your figures and tables–what(s important in them–don(t let the reader have to analyze what your presenting.
The memo should read like a story or a visit to a museum, i.e., we are visiting the Museum of American History and we are looking at the American Revolution. You discussion/tables/figures are like going from scene to scene–i.e., what is important about this scene–battle at Valley Forge. You are the guide of the tour. Lead the reader through your visit.
- Your recommendation(s) to the decision-maker. Giving your findings provide recommendations– what action can be taken from your results or recommendations to improve your results.
- Attach to your report as an Appendix computer printout and pertinent output from which you obtained your results. Include only your successful work – not all your mistakes. If you can, in the report, include the graphs and tables discussed in the report.
You will be able to improve your writing if you take the time to edit your work. You should think about editing at four levels:
- Organization. Check to make sure you’ve followed your outline. Are you using appropriate organizing structures (headings, bullets)? Have you conveyed everything that needs to be conveyed? Does each word or phrase need to be there to convey what needs to be conveyed? Do the sentences within each paragraph belong grouped together?
- Grammar/usage. Have you followed the rules? Have you used words that are clear and unambiguous?
- Sentence structure. Are sentences clear? Have you avoided run-on sentences, too complex structures? Are main thoughts in paragraphs introduced clearly?
- Links and segues. How does the writing flow? Are ideas linked together – or merely jumbled together? Do topics change with appropriate segues?
Proofread not only for the points listed above but also for the general meaning of your writing. Think about whether your writing will make sense to someone other than yourself. Is there enough detail? Too much?
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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