Explore the foundations of social media marketing
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Explore the foundations of social media marketing
Assignment: NAU (College) Persona
This assignment will assess the following competency: Explore the foundations of social media marketing.
Directions:
Go to the BELOW discussion thread. Review the information exchanged with your classmates.
Hi Class
My Name is GB and I am from Vietnam. Vietnam is actually a developing country, but Vietnam is known as one of the most famous tourism destination in Asia.
I graduated from Vietnam commercial university in 2002 with a majority of Hotel and Tourism Management. I completed my associates of business advanced with Auckland University, New Zealand 1 year later and I was sent to London, UK for a higher qualification which related to the foundation of the MBA after that. In 2005, I got my Master of Business strategies from London University. I have had over 11 years working experiences as manager, vice directors in airlines, tourism, and transportation industry.
However, this is now the era of technology as most businesses can be done magically on the internet. E-Sales and E-marketing have been significantly raised and their impacts on daily businesses have been over-crossing the traditional way of doing business. This was why, I decided to take the master program with an emphasis in E-Marketing.
For this above reason, I will make my utmost efforts to get to understand more about the world of social media Marketing with this class. Just like any other courses, I plan to spend 5-10 hours a week for reading and researching carefully on any given subjects and tasks and I will strive to get at least B in this principle. I have planned to go on with my PHD after finishing the current Master course, although I have not decided which area I should go further with. Nonetheless, every knowledge and experiences acquired through the current master program would obviously play crucial roles in such a wonderful preparation for my higher qualification plan.
I personally love watching soccer, especially the Premier League and my favorite team is Manchester United. If any of you has the same interest, just do not hesitate to contact me at anytime you want.
COMPLETE THE FOLLOWING:
In a well written 3 – 4 page paper, complete the following: (I need to use the information above to construct a persona for my college. Please read the above information before completing the assignment.
**BOTH YOUTUBE VIDEOS LISTED BELOW MUST BE WATCHED BEFORE RESPONDING TO ALL 3 QUESTIONS.
1) Construct a persona of an NAU student, based on the information you analyze in the ABOVE discussion post.
2) Describe how NAU can use this information, potentially, in their promotions and in the messaging in those promotions. Refer to the video “Customer Segmentation and Building Personas for Content Marketing” WEBSITE ADDRESS: https://www.youtube.com/watch?v=1H1sZ5Hx9xE hosted by Robert Rose.
3) Note any rules of engagement used from the video “The Rules of Engagement in Social Selling and Social Media Marketing” WEBSITE ADDRESS: https://www.youtube.com/watch?v=4BFPYHff9cs hosted by Shane Gibson that NAU might heed relevant to the use of the personas and the information collected to construct them.
Support your positions/recommendations with at least THREE additional related, outside credible sources. MUST be APA Style References.
Format your paper using APA guidelines.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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