Formulating a brief marketing mix for a company
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Formulating a brief marketing mix for a company
o Formulate a brief marketing mix for the company in the new market noting the need for Standardisation vs. Local Responsiveness (refer to Product features, Place/Distribution strategy (including where production should be located), Promotion strategy; Pricing strategy).
he should mention each point separately for example
1- price
2-promotion
3-place
4- priceand write for each one if it should standardized or localized and mention the reason or comment
o Identify and justify which HRM staffing policy the company should use (Ethnocentric approach or Polycentric approach or Geocentric approach)he should also explain in general each approach then choose the best one and write the reason
jassim:
these points
Marketing mix & Staffing policy
– Marketing Mix incorporates relevant requirements related to:
– Product/Service (culture, economic development, technical standards)
– Distribution (Location of production; Retail Concentration/Channel length, etc.)
– Promotions (Cultural barriers, Noise levels, Push vs Pull)
– Pricing strategy (incl. Elasticity of demand, with justification)
jassim:
Identify and justify which HRM staffing policy the company should use (Ethnocentric approach or Polycentric approach or Geocentric approach)he should also explain in general each approach then choose the best one and write the reason
jassim:
5. Market Entry Strategy
Evaluate the potential suitability (advantages/disadvantages) of each of the six Entry Modes (1- Exporting. 2- Turnkey Projects. 3- Licensing. 4- Franchising to a company in a host nation. 5- Joint Venture with a local company. 6- Wholly Owned subsidiary ) applied specifically for this company.he should explain each mode entry in general and then mention the advantages and disadvantages in table in general
then he should choose which mode is best for my company
Select and briefly justify the most appropriate of the 4 Strategies that the company could use to compete internationally: (1-Global Standardization strategy or2- Transnational strategy or 3-International strategy or4- Localization strategy).
He should explain each strategy briefly and then choose which strategy is the best for the company
jassim:
– Justification of the most appropriate strategy:
Note references to expanding the market, location economies; experience effects; leverage subsidiary skills; 2 competing pressures; and evolution of strategy