Ford Target Market Paper on Social Media Marketing
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
To develop effective relationship marketing, a company must first understand the buying influences and behaviors of its target consumers, while incorporating a biblical worldview. Write at least 1400 words in Week 5 to create the Target Market section, which includes demographics and psychographics analysis. Include the sections on goals, strategies, and implementation.
In addition to your textbook, your research must include at least 5 additional academic (e.g., journal articles) resources to support your conclusions. Follow the APA guidelines when formatting your paper.
I. Mission Statements
In Chapter 2, we introduced a set of general social media goals that can be used to create organization-specific goals. Branding, increasing customer satisfaction, driving word-of-mouth recommendations, developing new product ideas, generating leads, crisis reputation management, integrating social media with PR and advertising, and search engine optimization are just a few of them (SEO). Using the S-M-A-R-T method, you can determine your goals: Make sure your goals are specific, measurable, achievable, timely, and relevant.
II. Plans and Strategies
After the social media goals have been established, the next step is to determine which strategies will best assist the organization in achieving them. The Eight C’s of Strategy Development, which are guidelines for developing social media marketing strategies for a specific organization, were also introduced in Chapter 2.
III. Prospective Customers
Through the creation of personas, a variety of characteristics can be used to segment the population and identify target audiences. We talked about four different segmentation strategies:
demographic (e.g., age range, gender, income range, occupations, and education); demographic (e.g., age range, gender, income range, occupations, and education); demographic
personal values, beliefs, interests, hobbies, and so on); psychographic
geographical (customer’s physical location, rural/urban areas, state, country, and so on);
psychological (consumer behavior such as spending habits, brand loyalty, usage rate, shopping preferences).
Platforms, number four
The social media platforms with the highest concentration of the target audience should be chosen after the four segmentation strategies have been used to define a company’s target market. You must conduct research into social media platform user statistics and, based on your findings, recommend which platform(s) will be most effective in reaching the target market you identified in Section III.
V. The Implementation Process
a. Platform-Specific Tools and Tactics
The process of incorporating goals, strategies, target markets, and tools into actionable social media platform-specific tactics is known as implementation.
To successfully execute the company’s overall strategies for reaching its marketing goals, each social media platform requires unique and customized tactics. (The text includes specific strategies for Facebook, Twitter, LinkedIn, YouTube, Instagram, and Foursquare’s Swarm.)
b. Creation of Content
Developing or acquiring content – A thorough analysis of the content requirements for each social media platform should be carried out, identifying the specific needs of each community, identifying content gaps, and either creating or acquiring content.
Managing Content – Whether platform content is created in-house or by a third party, it will still need to be edited.
Content that can be used in multiple ways – Restructuring content for cross-platform use is a great way to get more mileage out of it.
Breaking Down Content – Breaking down content into smaller chunks and reformatting it will allow it to be used in a variety of ways across a variety of platforms, including article directories, blogs, microblogs, podcasts, webinars, and discussion boards.
Assignments (c)
Specific roles and responsibilities must be assigned based on expertise and staff availability in order to execute platform-specific tactics and generate content. The most successful social media marketing campaigns are those in which nontraditional roles take the lead.
Because the majority of you are developing a business plan for a small company, budget considerations are critical. Please provide a cost estimate and confirm that it is feasible given the company’s resources if you propose outsourcing SM content development or management tasks.
Companies with a limited budget can take advantage of free resources available to them, such as local Chambers of Commerce offering free training, checking to see if your local chamber offers SM training that your company can use, and so on. Another option is to hire student interns from local colleges and universities.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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