Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Assignment: Final Paper (Phase 3 of Final Project) (750 words)
Final Project Phase 2 on SWOT Analysis (Organization: McDonalds)
A SWOT analysis guides one in identifying the organization’s strengths and weaknesses and broader opportunities and threats. Having full awareness of the situation at hand helps with strategic planning and sound decision-making (GURL, 2017). Initially, SWOT analysis was developed for industry and business, but with time has grown to be helpful in education, health, and community development. This analysis can be helpful when it comes to exploring possibilities for new efforts and solutions to various problems, making decisions about the best path for a given initiative, determining where change is possible, and adjusting and at the same time refining plans mid-course. Additionally, it also offers a simple way of communicating about the initiatives and excellent ways of organizing information that one has gathered from studies and surveys (Elavarasan et al.,2020).
Strengths
McDonald’s Corporation is one of the largest fast-food companies in the United States, which is best known for humbuggers, French fries, and cheeseburgers, to mention but a few. The organization uses a SWOT analysis in its business which has helped it grow and advance. The Company’s success can be attributed to various factors, among them being consistency, quality service, cleanliness and value, innovation, resilience, and the fact that it has most of its focus based on the future (Bailey, 2017). Resilience in the Company means that all the stores in which it operates offer the same experience to customers, which is very important in business. Having such a business calls for cleanliness and quality, and therefore in the case of McDonald’s, customers understand what to expect and at the same time rely on such knowledge in the event they want to make decisions. The Company has also been able to develop innovative ideas on how to do things and satisfy their clients. Another strength in the Company is that it has taken some steps towards transparency which is also critical in such a business.
The success of these strengths has been contributed by the effective management offered by the top managers. In this case, managers have had the opportunity to engage customers and understand where improvements can be made. Having customer reviews has been crucial in making essential changes in the Company. Besides, the Company’s missions and visions have also played a role in ensuring that it achieves competitive advantage in the market. The Company’s vision is to move with velocity to drive profitable growth and become an even better fast-food Company while serving more customers delicious food every day across the world. The Company also has a good strategy that helps it to meet the set goals and objectives. One of the main strategies is a plan and win and consists of the five Ps: pricing, place, promotion, people, and product. The strategy has helped the Company to achieve the bottom-line objectives while at the same time ensuring that customers are satisfied.
Weaknesses
Any company or organization operating in the market is prone to having weaknesses that can affect its performance. These weaknesses can affect the performance in a big way hence reducing the rate of profit maximization and customer satisfaction which is very important for every organization. The Company’s weaknesses are linked to its market focus, products, and process. Some of the factors that limit the firm’s performance include limited process flexibility, low product diversification, and being vulnerable to the western market decline. The Company’s standardization ensures consistency which is very crucial for its growth and development. However, this reduces its flexibility in responding to market variations.
On the other hand, low product diversification corresponds to the Company’s focus on food and beverage products hence not giving customers a more comprehensive range of variety from where they can choose from. Additionally, the majority of the firm’s revenue comes from the US and other Western economies. This also falls as a weakness since it makes the firm easily vulnerable to declines as far as economies are concerned. This analysis, therefore, implies that the Company ought to expand its global business while at the same time improving flexibility and widening its product mix.
The above SWOT analysis shows that the Company can effectively improve its business viability through continued global expansion. Besides, the Company can reduce the risks that can affect its business operations to a large extent by introducing new products and entering into new industries related to the Company’s operations (Bailey, 2017).
References
Bailey, R. (2017). How has McDonald’s been successful for so long? Available at: View.
GURL, E. (2017). SWOT analysis: A theoretical review.
Elavarasan, R. M., Afridhis, S., Vijayaraghavan, R. R., Subramaniam, U., & Nurunnabi, M. (2020). SWOT analysis: A framework for comprehensive evaluation of drivers and barriers for renewable energy development in significant countries. Energy Reports, 6, 1838-1864.
Abdel-Basset, M., Mohamed, M., & Smarandache, F. (2018). An extension of neutrosophic AHPSWOT analysis for strategic planning and decision-making. Symmetry, 10(4), 116.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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