Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Evaluation of Ocean Blue Case Study
Evaluation, Ocean, Blue, Case, Study
Background
Ocean Blue having been developing an electric autonomous pure electric vehicle and entered into the market with high levels of success and interest, due to their reduced battery consumption and long times between charging. The company was a spin off from a Berlin University research project into zero emission vehicles operating within secure non-public facilities such as airports, ports and manufacturing locations. The company started in 2012, with private financial backing from three investors, who equally own 1/3 of the company.
Currently their customers are based mainly in Germany and France, but there are interesting sales enquiries from other parts of the world including North America and China. The CEO needs to increase the business and enter into these markets, but faces major problems with the manufacturing and supply chain into the new markets.
Ocean Blue’s core competence is engineering and technology, with a strong research and simulation team constantly improving the battery life and autonomous driving capabilities. As the company has evolved the manufacturing and supply chain have slowly built up, with parts being out-sourced to different companies and a mix of different components suppliers.
Due to the restriction of finance, stock of high-cost items such as batteries and chassis have been limited to weekly builds and several items for manufacturing have run out of parts causing a delay in delivery of the vehicle to the end customer. These delays are now affecting the image of the company and the CEO knows this is a major risk for the company moving forward with future orders and new customers.
There are no preferred suppliers selected for manufacturing and often change every time a vehicle is built, with parts arriving at random times, wrong parts, sub-standard parts and constant changes of parts (e.g., battery cells). One recent incident was that the side door collapsed due to poor quality components, which required the vehicle to be returned to the base for repair. This incident caused a lot of embarrassment to the company and financial loss, which the CEO would like to avoid in the future.
As the company wants to expand it needs to raise financial backing and the feedback from suitable investors is the need to resolve and establish a supply chain with suppliers and current and future customer base.
Current situation
The complete supply chain has just evolved from the early days of the beginning of the company with vehicles being built in the CEO’s garage. The team responsible for the supply chain are split between sales and engineering, both blame each other for problems and issues with the part ordering, lead times and delivery of the vehicles.
The sales team have provided a vehicle forecast (see below), but this changes very quickly and is never stable enough to provide an accurate ordering system. Cash flow within the company is very stable and the CEO has agreed to provide $1M of company stock to secure any orders and maintain stock levels vs. order fluctuations.
The supplier base is constantly changing and due to the short-term vision of the company, Blue Ocean pays a high premium for accelerated delivery of parts which affects the overall company profit. Limited visibility of components and timing has been provided and normal process is to order the components when required rather than planning ahead.
As the company wants to expand into these new markets, it needs to consider moving its manufacturing closer to the customer base or remain within his current manufacturing base in Germany. Additional complexity could come from a customer requiring different features on the vehicle and they need to know how this will affect the ordering, suppliers and supply chain.
To meet global market demands, items such as the charging system need to meet the differing market specifications and requirements. The concern is as the company grows these country specific requirements are hard to meet and the CEO would like to understand if they could maybe fit these components in region via an out-source company.
Month |
Volumes |
March |
12 |
April |
15 |
May |
8 |
June |
14 |
July |
22 |
August |
45 |
September |
12 |
Study
The CTO has hired WZW consultancy to analyse the complete supply chain for Ocean Blue and provide recommendations and a strong strategy how it should establish future suppliers and a supply chain for current and future global customers. The research should consider the following:
- What is the current Blue Ocean supply chain and how does it impact the company?
- Does the company operate a lean and agile supply chain, if not what needs to be implemented to improve this situation?
- How can the company manage its current and future suppliers?
- What processes should be implemented to create a long-term strong supplier base i.e., supplier framework?
- Investigate the complexity of manufacturing vs customer demands – how could standardisation help here?
- How can the company implement a sales forecast system to ensure stock levels remain at the level to avoid last minute ordering and delays in vehicle builds?
- What, if any, is the impact to manufacturing by making the product local to the customer base or expanding the current manufacturing location in Germany?
- How can we establish a returns process to improve customer satisfaction?
Your role is to produce a written report to help Ocean Blue answer these questions above. It is expected to be supported by academic references throughout.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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