Empowering Women Through Quality Beauty Products
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Empowering Women Through Quality Beauty Products
Market demographics
The beauty industry is comprised of many people of different ages and characteristics. My product, however, targets women mainly. These are women from the age of 16 to 40 years. This demographic has different characteristics. Firstly, people in this bracket and gender are self-aware and care about their looks. Unlike men, women prefer to enhance beauty. Since time immemorial, women have been using products to enhance beauty; this is because women are visual human beings. They care about how they look and believe beauty revolves around any things. Therefore, making a product that allows them to enhance beauty correctly gets their attention quickly. Another characteristic is that it can inspire people in this bracket if the products are of good quality. The segment welcomes products depending on their effectiveness. Therefore, coming up with the best product can get the segment’s attention because it is easy to inspire them and capture their attention (Chernev, 2020). Targeting this segment is also sensible because it is a working-class segment. In many countries, people start working at 18 years; in other countries, people at 16 years and in high school are allowed to work. This means targeting a segment that is earning. This benefits the brand because the customers make their own consumption decisions and know where to put their money. Therefore, even marketing strategies are focused on the targeted segment, which helps the brand to reach the segment correctly. This segment is also dealing with skin conditions due to hormones and adolescence. Our skin care products will help this demographic deal with such problems. Therefore, the demographic targeted is women who are working and in need of makeup and skincare products. This segment is targeted because the brand aims to inspire women and enhance beauty to boost women’s confidence.
Market needs
There are several market needs of the targeted segment. The brand has exploited these needs fully to ensure they meet the customers’ needs. These needs include the need to enhance beauty. As stated before, women are interested in products that enhance their beauty. Women are willing to invest in good products which make them appear more beautiful. This is because, to women, beauty is associated with confidence. This is one important market need that the brand aims to meet. The products are of good quality to meet the customer’s needs. There have been makeup products in the market that completely change the user’s appearance instead of enhancing beauty. This leads to many people not wanting to use the products for fear of looking different. The aim of makeup should be to maintain real and natural beauty while enhancing it. Therefore, our brand has done good work ensuring this problem is dealt with (Han et al., 2019). Customers feel included because they can find their shades and also the shades that they prefer. Our products do not change the color of people’s skin but match it to give a perfect look.
On the other hand, our skincare products do not bleach. They nourish the skin and make it healthier. This leads to the customer looking more beautiful without changing their skin color. Much research has been done to ensure inclusivity and that skins of all different types are included when making any of our products. Customers have different needs; for instance, some customers retire products for sensitive skin while others require products for dry skin. All these factors are considered, and the needs are included so every customer can find their desired product.
SWOT analysis
Strengths
Several strengths are properly exploited to bring the best results. The brand’s biggest strength is its inclusivity, which focuses on meeting its customers’ needs. The brand targets a significant segment in the market. The segment’s needs have been studied, and the brand aims to meet them. This is very important because it attracts loyal customers. Customers love and stick with the brand when they know their needs will be met.
Weaknesses
A distribution channel can be a weakness. The brand must develop a strong distribution channel to ensure it reaches many people on different continents. Inclusivity is vital for the brand; hence, all people from all locations must be included (Sumarwan, 2019).
Opportunities
There are opportunities to continue exploiting different areas of marketing, learning more about the segment and the products they require. The brand can continually expand by learning more about the customers’ needs and meeting them.
Threats
There is a threat of other brands copying the formulas used in making the products and competing unfairly. The brand targets international markets, and some countries do not have restrictions on counterfeit goods; therefore, copying might occur.
Empowering Women Through Quality Beauty Products
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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