ECOM101 E-Commerce Project Essay Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Saudi Electronic University
College of Administrative and Financial Sciences
ECOM101 – E-commerce
Assignment 3
E-commerce Project
2020/2021
15 Marks
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
- karazlinen.com/
- ekuep.com
- sorrah.sa/
- eyewa.com/sa-ar
- nv.sa/
- darzan.sa/
- rewayah.store/
- etarstore.com/
- sahaba.store/
- notahstore.com/
- natureland.net/ksa_ar/
- aratopia.sa
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
- Know the business 5 marks
- What is the business? (your choice)
- What is the idea? (the visioning process)
- Introduce the e-commerce business you have chosen.
- Provide an overview of the business idea
- Product and type of services.
- What are the different types of products? Explain
- What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
- Business statement.
- Business vision.
- Business objective.
- Where is the money?
- What is the company’s business model?
- What is the revenue model? Give a general idea of how the business generates revenues
- Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
- Characterize the marketplace.
- Size, growth, demographics, structure, competition
- Research the market and give an idea about each point
- Describe the content of the business website
- Conduct a SWOT analysis for the business (Explain each point)
- At least three points for each
- Develop an e-commerce presence map.
- (For example: website, email … etc.)
- What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.)
- Explain the design of the system 5 marks
- Explain in detail the design of the system (business objectives, system functionality, information provided)
Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog
- What can be improved or added into the system design?
- Explain the current business e-commerce features 1 mark
- What are the current website features?
- What types of these features can be annoying to customers? Provide pictures.
- What can you do to improve the current features on the website?
- Explain the business e-commerce process 1 marks
- Explain in detail all the steps from the time user enters the website until the final user buys a product.
- What can be improved in the process?
- Site Design 5 marks
- Evaluate the website design focusing on the eight most important factors in successful e-commerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor.
- What can be improved in the site design to be one of the most successful e-commerce websites?
- Business software 1 marks
The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics.
- Explain the different types of software used on the website to perform the current functionalities.
- What can be done to improve the software?
- Payment and Security 5 marks
- What are the methods of payment available in the online store?
- What other methods can be added? Explain why?
- What are the technologies used on the website to secure the online transactions?
- What other technologies can be added? Explain why?
- What is the current privacy policy of the online store? Outline how the information is collected and used?
- What can be added to the privacy policy? Explain why?
- Categorize marketing and advertising strategy and method. 1 mark
- Explain the current online, offline, and social media marketing strategies of the e-commerce business?
- What can be done to improve the marketing aspects of the business?
- Know your competitors. 2 marks
- Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation.
- What can be done by learning from your competitor’s experience?
- Conclude your report. 1 mark
Summarize the above points and include your recommendation to improve the e-commerce business.
Guidelines for the assignment:
- The answer sheet must include the following:
- Cover page
- Questions
- Answers
- Make sure to include the cover page with all information required. One mark will be deducted if there is no cover page
- This is a group project (3-4 students), which is part of your course score. It requires effort, research, and critical thinking.
- You are required to choose one current business from the list.
- Each website can be chosen by one group only.
- Use font Times New Roman, 12 font size
- Use 1.5 line spacing with adjust to all paragraphs (alignment).
- Use the footer function to insert page number.
- Ensure that you follow the APA style in your project and references.
- The minimum number of required references is 5 references using APA style.
- Your whole project report length should be between 2200 to 2800 words.
- You must check the spelling and grammar mistakes before submitting the assignment.
- Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
- Your file should be saved as Word Doc. [Example]: Your name_CRN_ECOM101_ Project Assignment
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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