Discussing Small Business Growth in Terms of Growth Strategy
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Discussing Small Business Growth in Terms of Growth Strategy
Final Project: (Week 8)
In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course.
By completing this assignment, students will meet the outcome(s):
- identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment;
- explain the importance of the integration of individuals and systems to organizational effectiveness;
- describe the ethical and social responsibilities that confront a business.
Required Elements of the Final Project:
- Read critically and analyze the case below, Planning for Growth;
- Review the project description listed above and review the final project grading rubric, which you will find in the Syllabus and under the Course Content area of our classroom;
- In your paper, answer the following questions:
- What steps should Kelly take to organize and prioritize her business growth strategy?
- What business form might make sense, given her expansion plans, and why?
- Focusing primarily on Kelly’s short-term goals, what kind of financial assistance might be available to Kelly? Which options would you recommend, and why?
- How might Kelly’s staffing needs change? What kind of organizational structure do you think Kelly’s expanded business should have, and what is the best way for her to organize, orient, and train her restaurant staff (e.g., functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new business?
- How should Kelly deal with her current customers in regard to the change? What kind of promotion should she consider in attracting customers to her new location?
- What are the ethical issues and potential social responsibilities highlighted by this change? (Consider customers, employees, the current and new communities, and other stakeholders.) How might these issues be dealt with most appropriately?
Required Formatting of Paper:
- This report should be double spaced, 12-point font, and four to five pages in length excluding the title page and reference page;
- Format in Microsoft Word or Rich Text Format (rtf);
- Title page;
- Follow this format for your paper (based on elements detailed above)
◦Title page
◦Introduction
◦Body, in paragraph form. Use the following section headings:
◦Growth Strategy
◦Business Form
◦Financial Assistance
◦Organizational Structure and Staffing Needs
◦Customers and Promotion
◦Ethical Issues and Social Responsibility
◦Summary paragraph
◦Reference page formatted according to APA requirements. Include at least three
- This paper is to be written in the third person. There should be no words in the paper such as “I and we;”
In-text citations from the course material. If you use additional sources from the Internet or the library, do not forget to use in-text citations and include in the reference.
- You are expected to paraphrase and not use direct quotes.
- Submit the paper in your Assignment Folder.
Grading Rubric for Final Paper (26%)
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Critical Thinking/Reasoning |
9.1 points
demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions |
7.74
points
shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions |
6.83
points
shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion |
5.92
points
shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions |
5.01
points
lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims |
Application of Concepts/Development |
9.1 points
arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts |
7.74 points
arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts |
6.83 points
arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material |
5.92 points
arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material |
5.01 points
a meaningful attempt to explain or support ideas does not exist |
Attention to Instructions |
3.9 points
demonstrated full understanding of requirements; responded to each aspect of assignment |
3.32 points
demonstrated understanding of requirements; missed one minor aspect of assignment |
2.93 points
demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment |
2.54 points
failed to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment |
2.15 points
did not demonstrate understanding of assignment requirements |
Clarity; including grammar |
2.6 points
writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability |
2.21 points
most ideas are presented clearly; occasional spelling and/or grammar issues |
1.95 points
wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar |
1.69 points
unclear and difficult to understand; frequent spelling and grammar issues |
1.43 points
largely incomprehensible writing/poorly written in terms of mechanics and structure |
Adherence to APA style (6th ed.) |
1.3 points
no APA style errors |
1.11 points
attempts in-text citation and reference list but 1 or 2 APA style errors are present |
0.98 points
attempts in-text citation and reference list; APA style errors are present; inconsistencies in citation usage can be found throughout the document |
0.85 points
attempts either in-text citation or reference list but omits the other |
0.72 points
no attempt at APA style |
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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