Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
Digitization in Organizations Course Paper
Digitization, Organizations, Course, Paper
Project 2: Presentation
Objective
The purpose of this project is to demonstrate your understanding of the following course
concepts:
1. How companies or organizations use digital or social media to effectively
communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital or social media has transformed the communication of idea, information,
and arguments in society.
Project Description
The use of digital and social media can have a profound effect on society. This project
requires you to research and report on an organization or company who has used or is
using digital or social media to create a profound effect, impact, or influence on
others. Project 2 consists of:
1. Project Requirements (topics and content to cover) 2. Presentation Requirements
(content organization) 3. Submission Requirements (how to submit your assignment) 4.
Presentation Resources 5. Due Date Information and Late Policy
Project Requirements
Select an organization or company that used or uses digital or social media to impact
others.
Create a presentation (using a professional presentation application such as Microsoft
PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found
but a .pptx or .ppt must be filetype submitted.
Note 1: You are required to complete all three sections of this project (Sections 1, 2,
and 3).
Please select a different company than the one you used in project 1.
Section 1: Organization or Company Information
Provide the following information about the organization or company you select. Answer
the questions below: Item 1: What is the name of the organization or company? Item
2: What year was the organization or company established? Item 3: What is the
organizations or company’s goal or mission? Item 4: Provide the company's or
organization's website address (URL), if available. Item 5: Where is the company
or organization's headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an
in-slide citation and on your References slide(s).
Section 2: Description of The Digital or Social Media Influence
Describe how digital or social media was used to influence others while answering the
following questions:
Item 1: Describe how digital or social media was used to influence others. Provide at
least one example, instance, or situation that highlights this influence. Item 2: In the
example, instance, or situation you provided in Item 1, what specific digital or social
media platforms were used (e.g., Facebook, Twitter, Instagram, Snap chat, Pinterest, or
YouTube) and how were they used? Item 3: What occurred as the result of the use of
digital or social media? Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an
in-slide citation and on your References Slide(s).
To help you with completing Section 2, an example is provided below:
Section 2 Example 1: Invisible Children – Kony 2012 In 2012, an organization called
Invisible Children created and posted a 30-minute movie on YouTube to launch a
campaign they called "Kony 2012." View the movie here
( https://www.youtube.com/watch?v=Y4MnpzG5Sqc).
The Kony 2012 campaign was an effort to capture James Kony, who was portrayed as
a ruthless rebel leader in Uganda who committed numerous atrocities against humanity,
including kidnapping and murder.
The Kony 2012 campaign had a tremendous impact. The video generated over 100
million YouTube Views. Over 20 million dollars was donated to support the effort to
capture James Kony
NOTE 2: You cannot use Invisible Children in your project.
To help you with completing Section 2, a second example is provided below:
Section 1 Example 2: The ALS Ice Bucket Challenge In 2016, the Amyotrophic Lateral
Sclerosis Association (ALS) organized the Ice Bucket Challenge. The challenge
involved pouring a bucket filled with ice and water over a person's head, followed by the
person nominating 3 people who then had to take the challenge.
The person would then be making a contribution to ALS research. The challenge
quickly became viral, gaining support and participation from celebrities. As a result of
the challenge, traffic to the ALS web page increased, over 250,000 new donors signed
up, and over 13.3 million dollars was raised.
NOTE 3: You cannot use the ALS Ice Bucket Challenge in your project.
SECTION 3: ANALYSIS What was the full impact of the use of Digital or SocialMedia?
Item 1: Was the change created by the use of digital or social media positive or
negative (or both) in your opinion? Item 2: How successful was the company in
accomplishing the objective? Support your answer. Item 3: List one thing the company
could have done better to accomplish their objective. To help you with completing
Section 3, we have provided two examples below:
Section 3 Example 1: Invisible Children – Kony 2012 The Kony 2012 campaign had both
positive and negative results:
The Kony 2012 campaign received global attention. This attention led to political and
military action. The US government, led by President Obama, backed a mission of
5,000 soldiers to James Kony.
The organization came under scrutiny as many have questioned their efforts (see
YouTube video https://www.youtube.com/watch?v=okmswBs4rdg or CNN report
at https://www.youtube.com/watch?v=TEVKNVTnYRA ).
James Kony has not been caught. Some people even believe that he is no longer living
or a threat to the region.
Section 3 Example 2: The ALS Ice Bucket Challenge the Ice Bucket Challenge was
extremely successful. The ALS Ice Bucket Challenge increased the level of awareness
of ALS and was extremely positive.
The Ice Bucket Challenge campaign has ended. In order to sustain the effort by coming
up with a new challenge each year. One idea would be to use a number of celebrities to
start the new challenge every year. Also, the association could do a better job of
showing how the money donated has gone to furthering the cause.
I would also create a thank you video from current ALS patients. The key here is to find
ways to take advantage of the momentum the Ice Bucket Challenge initially created.
Section 3 Sources: Include at least one source for Section 3. Include the source as in-
slide citation and on your References page. NOTE 4: You cannot use in your project or
any company or organization we discussed in class or in this assignment (e.g., The Ice
Bucket Challenge or Invisible Children).
PRESENTATION REQUIREMENTS 1. SLIDE SETUP AND ORGANIZATION Your
presentation must include the following slides and sections:
Item 1: Title Slide Your Title Slide should contain the following:
· Project Name
· Your Name
· Instructor’s Name
· Course name and section number
Item 2: Organization or Company Information (Section 1) Item 3: Description of the
Digital Media Influence (Section 2) Item 4: Analysis of the Digital Media Influence
(Section 3) Item 5: Summary Slide Item 6: Question Slide (this is where the audience
is invited to ask questions). You will only need to include a "Title Only" slide.
Item 7: References Slide(s) (Your References MUST be in APA format)!
2. PRESENTATION LENGTH Minimum of 10 slides; Maximum of 15 slides. (Title and
Reference slides do not count toward the total slide count). NOTE 5: Going over 15
slides is fine, but if you are under 6 slides you will be penalized 10% (one letter grade).
3. SLIDE DESIGN REQUIREMENTS
a. Keep it Simple: Slides must be easy to read and uncluttered. Keep in mind the 7 x 7
rule with presentation software, which effectively states no more than 7 words per bullet
and 7 bullets per slide.
b. Images: Pictures and images should be used sparingly to avoid distraction from the
main contents. Include at least one table, graph, or image of an appropriate size that is
relevant and supports the information provided in your paper. Feel free to create the
image if you like, but it must be professional.
c. Fonts: Use a standard font like Times New Roman or Helvetica. Use 36-point font
for your slide title, 28-point font for main points, and 24-point font for secondary points.
d. Footer: Include the slide number, title of your presentation, and your name in the
footer (except on title slide).
e. Background: Appropriate for the presentation. Use creativity here, but your
background color or design must not detract from the readability of the slides. A bad
example would be using dark text against a dark background. Make sure the
background and font colors are a good contrast.
f. Contrast: Appropriate Foreground-Background Segregation (use dark text against a
light background or white or light-colored text against a dark background. This creates
contrast.
4. PRESENTATION NARRATION Add "Narration" to each and every Slide in your
presentation. I would like you to present your presentation as if you were giving it to a
LIVE AUDIENCE. In addition to designing each slide, I also want you to provide me with
the transcript of the words you would actually say, word-for-word. while each slide is
being displayed. Adding Narration, you can accomplish this in several ways: a. Adding
Text Narration to the Notes Section of each slide, OR b. Adding Voice Narration to each
slide (Export the Narration as a .MOV file).
5. SOURCES Include at least Four (4) Sources (Total)
a. Include at least One (1) Source for Section 1. b. Include at least One (1) Source for
Section 2. c. Include at least Two (2) Sources for Section 3. At least one of the two
sources must be a Professional or Scholarly Source.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com,
Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of
scholarly sources include textbooks, articles, academic journals, and conference
proceedings. Scholarly resources are written by experts in their fields, grounded in
research, and often refereed (reviewed and edited by researchers in the field).
Examples of professional sources include: trade journals or magazines.
Professional sources are written for a specific audience that works in certain field. They
are not research-based. You can also use our course content (e.g., Read & Watch
resources) as a source as well. UMGC has a top-notch, extensive online library. You
can find many scholarly and professional sources there. NOTE 6: You can also use
social media (e.g., Twitter posts, blogs, YouTube) sources as well as this is a paper
about the use of digital and social media.
PRESENTATION RESOURCES The following optional resources may be helpful in
completing this project:
1. Life After Death by PowerPoint (3 mins | Automatic Closed
Captioning) https://www.youtube.com/watch?v=MjcO2ExtHso This YouTube video
provides great tips sprinkled in with humor! 🙂
2. PowerPoint Tutorial: Recording and Exporting Videos (5 mins | Automatic Closed
Captioning). https://www.youtube.com/watch?v=uKgfVZ4aCE0
SUBMISSION REQUIREMENTS Please submit the following to your Assignments
Folder in our CMST 301 LEO Classroom by the specified
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