Differences Between the Grocery Supermarket Chains
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Differences Between the Grocery Supermarket Chains
The assignment this week will require you to take a field trip to two (2) separate grocery stores. One (1) should be a standard, well-known chain that you regularly shop, think Raley’s/Belair, Safeway, SaveMart, WinCo, Walmart.
Store 2 should be either Whole Foods, Trader Joe’s or Sprouts, whichever you again, frequently shop.
You will be doing a walkthrough of the entire store and all departments, taking pictures of lighting fixtures, and the areas they light. Be sure to look for types of lighting sources, where and how they are located/mounted. i.e., overhead, suspended, shelving, deli case, restrooms, check-out etc. Is the light source effective? Are you noticing the light for the first time? Are there any standout differences between the grocery supermarket chains and the more Natural food chains?
Create a Powerpoint/slide deck with side by side comparisons of the same department in the different stores. Make a side by side slide comparison of say, broccoli at one store and next to it from the other store. Which store has the more desirable looking broccoli? Which stores lighting creates the most mouth-watering cakes display and why? Compare apples to apples so we can see the difference. Include aisle ways, deli compartment lighting/salad bar etc.
Identify the lamp temperatures used to create warm and cool lit areas. If you are able, identify the light type/source. Which areas are noticeably warm or cool? Are you more attracted to one area or another? Do you notice warm and cool lighting differences throughout the store? How do you notice?
These departments/areas are required:
If you have other areas you want to include, please do. Be certain to label each photo and provide notes from questions above.
Try and visit the stores at approximately the same time of day of night, so the daylighting (window) is comparable.
Does the light source used meet the color rendering objective of maintaining minimal changes to color appearance? In other words, do the items look as close to what you expect them to look like or is the natural color of the item altered?
Ok. Last note, eat before you field trip. Maybe do your weekly shopping while you do your homework. Have fun!
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). 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