Developing Kudler Fine Foods’ Strategy and Tactics
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Developing Kudler Fine Foods’ Strategy and Tactics
Resource: Kudler Fine Foods Virtual Organization
Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following:
Identify the areas where additional market research is needed.
Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics.
Format your paper consistent with APA guidelines.
Home>Business & Finance homework help>Economics homework help>Principles of Microeconomics hw
Problem Set 4
Principles of Microeconomics
Matthew Weinberg
Due: May 15, 2014
Bonnie and Clyde each have the same income of $100, which they can spend on cigarettes and guns. Assume that their indifference curves are downward-sloping and convex. Suppose Bonnie has a stronger preference for guns over cigarettes, while Clyde has a stronger preference for cigarettes over guns.
On the same graph, draw Bonnie’s indifference curves, and Clyde’s indifference curves. Briefly explain how you derived their shapes.
Which person will buy more guns than the other, Bonnie or Clyde? Which person will buy more cigarettes than the other, Bonnie or Clyde? Show this graphically.
Lizzy has an income of $50, which she can spend on two (normal) goods: books and oranges. Each book costs $10 and each pound of oranges costs $2. For each of the following situations, is the proposed bundle Lizzy’s optimal consumption bundle? If not, how should Lizzy change her consumption of oranges and books to increase her utility?
Lizzy is considering buying 1 book and 10 pounds of oranges. At that bundle, her marginal rate of substitution is 5 pounds of oranges for 1 book.
Lizzy is considering buying 4 books and 5 pounds of oranges. At that bundle, she is willing to forgo 1 book to acquire 1 pound of oranges (and maintain the same utility).
Lizzy is considering buying 2 books and 15 pounds of oranges. Lizzy’s marginal utility of the second book is 25, and her marginal utility of the 15th pound of oranges is 5.
Lizzy is considering buying 1 book and 20 pounds of oranges. Lizzy’s marginal utility of the first book is 40, and her marginal utility of the 20th pound of oranges is 2.
Jane derives utility only from her caffeine intake. She can consume coffee or tea, and a cup of coffee contains four times as much caffeine as a cup of tea.
Draw a graph containing Jane’s indifference curves, and explain how you obtained them. Be sure to label and number the axes of your diagram.
Suppose Jane’s income is $10. The price of tea is $0.50/cup, and the price of coffee is $1/cup. Write the equation for Jane’s budget constraint. On the same graph as in part (a), draw Jane’s budget constraint.
How many cups of tea and coffee will Jane consume? Explain intuitively and mark the optimal bundle on your graph.
Jim buys only bananas and CDs. Suppose that Jim’s income is $40, bananas cost $0.80 per pound, and CDs cost $8 each.
Write the equation for Jim’s budget constraint and graph it.
Suppose that Jim’s optimal consumption bundle is 10 pounds of bananas and 4 CDs. Verify that he spends all of his income on this bundle. Illustrate this consumption choice on your graph for part (a), assuming that Jim’s indifference curves are downward-sloping and convex.
1
Suppose the price of CD’s decreases to $5. Write the equation for Jim’s new budget constraint. On a new graph, illustrate the impact of this price change on Jim’s budget constraint (by drawing Jim’s old and new budget constraints).
Assuming that (1) bananas are a normal good, and (2) the income effect dominates for banana consumption, what is the effect of the price decrease of CDs on Jim’s consumption of bananas? Explain why. On your graph from part (c), show the impact of the change in the price of CDs on Jim’s consumption bundle, by decomposing it into the income and substitution effects. Carefully label the income effect, substitution effect and total effect on banana consumption on your graph (label the relevant consumption bundles, mark the sizes of each effect along the relevant axis, and use arrows to indicate the direction of each effect).
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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