Developing A Unique Selling Proposition Assignment Help
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Description/Paper Instructions
Developing A Unique Selling Proposition Assignment Help
Description/Paper Instructions
Advertising Slogan Discussion
An advertising slogan is particularly effective for developing a unique selling proposition. Read the advertising slogan Bounty’s “The Quicker Picker Upper.” Add more and explain the methods the company uses, the target market, and the strategies that you think are effective in advertising this product.
Your document should have minimum 150 words. Please add credible references and use also the textbook in your references.
Bounty’s “The Quicker Picker Upper”
A particularly effective advertising slogan is Bounty’s “The Quicker Picker Upper” (Procter & Gamble, 2020). Catchy and memorable phrases have a way of getting stuck in our heads on repeat and I think that Procter & Gamble hit the nail on the head when they came up with this one.
According to Duncan (2019), factors company’s use when coming up with slogans commonly focus on the brand’s attributes and customer benefits. The best slogans also embrace customer beliefs and values.
While there are many different people who use paper towels, Bounty’s most attractive targeted segment is busy moms. There may be several other brands of paper towel out there what work just as well as Bounty, but they are not shouting out to a specific segment such as moms who are often juggling many tasks at once, which gives them a competitive advantage that cannot easily be replicated (Duncan, 2019). The company portrays themselves as the ideal solution for this segment’s problems.
Procter & Gamble utilize the Segmentation, Targeting, and Positioning (STP) strategy to market their product. While most paper towel brands are promoting their “strength” or their “softness,” P&G discovered through analysis that what consumers really cared about was “absorbency” (Procter & Gamble, 2020). It was also though STP analysis that the company was able to discover their target market as well as the value perception of that market.
Reference
Duncan, M. (2019). Introduction to marketing (1st ed.). Great River Learning. Dubuque, IA.
Procter & Gamble. (2020). Bounty Towels. Retrieved May 18, 2020, from https://bountytowels.com/en-us
Developing A Unique Selling Proposition Assignment Help
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Content (worth a maximum of 50% of the total points) |
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20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
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15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
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10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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