Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
Develop A SWOTT Table Summarizing Your Findings
Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.
Assignment Steps
Resources: Strategic Planning Outline and Week 3 textbook readings
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Format your assignment consistent with APA guidelines.
Strategic Plan Part I: Proposal of a New Division
BUS/475
January 4, 2018
Strategic Plan Part I: Proposal of a New Division
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement.
General Motors is one of the most valued automobile company in the world and it has been in the business for more than a century. It is also the world’s largest automobile company with braches all over the world and its production output is the largest at approximately 10 million vehicles annually. The company’s headquarters is at Detroit, Michigan, United States of America. The company has a number of subsidiaries which make different models of cars and to add to this list is a new subsidiary which will deal with the manufacture of the cars that utilize alternative source of energy to run. The alternative sources of energy will be solar energy and electricity. This new division has been created because General Motor’s management has sought it through and has seen that the future of automobile is green and therefore, fossil fuel will not be used because of the adverse environmental effects it has (Hill, Jones, & Schilling, 2014).
The new cars will be in line with the American vision of reducing its carbon dioxide emission as the United Nations Paris agreement. Furthermore, General Motors has done some extensive research and it has been realized that fossil fuel will not be there forever. A research conducted by some top scientists suggested that the oil wells are getting depleted as more oil is being mined due to the high consumption. This will drive the oil prices very high in the near future because of scarcity and there will be needed to have automobile that use alternative sources of energy to run. The new division will focus on manufacturing vehicles that operate on rechargeable lithium ion batteries or solar energy or both.
Describe how the division addresses customer needs and achieves competitive advantage.
The new cars have been designed after an extensive research but at the moment the electric cars cannot compare to the gasoline cars in terms of distance they cover but this is just for a limited time because research is still going on and engineers are working day in day out to ensure that electric cars are suitable to replace gasoline powered vehicles. Research by General Motors conducted in the cities of New York, Los Angeles, London and Paris revealed that on average most people driving to the city for businesses or their own activities cover a distance of 60 miles on average. This means that this product will be marketed to target the people living in city suburbs and within the city. Cities are where most pollution from cars happen because of the high congestion of vehicles and therefore, changing the cars that these people use will achieve reduction in both air and noise pollution significantly.
The cars will be designed to have a total mileage of 100 miles before they can be recharged again for three hours to 100% and this gives the customers a great value. This means that customers can charge their cars overnight and be sure to do all their activities of the day without worrying that the car batteries will be depleted. The value conveyed to customers is that electricity is cheaper than gas and therefore, they will be saving money. There is also a greater good being achieved, the effects of too much carbon dioxide on our atmosphere are obvious. Global warming is a result of these gases that are emitted by cars and factories that hinder the terrestrial heat from earth from disappearing into the atmosphere, but it is trapped within the earth’s environment and the result is the greenhouse effect. The earth now is like a huge greenhouse and that is why, there is increased desertification in sub-Sahara in Africa, ice is constantly melting in Greenland, Iceland, arctic and Antarctica and water levels in oceans is increasing. Islands such as Hawaii are in trouble because of the increase in water levels, they will soon be covered by water if something is not done.
Reducing the carbon dioxide emitted is one way of reducing the effects of global warming and General Motors is taking the broad step. Furthermore, gasoline cars are very noisy in the cities, one of the advantages of electric cars is that they do not produce sound and therefore, not noisy at all. The cars will also have a solar panel which can use the sun energy to charge the batteries of the car. This means that when the sun is shining, customers will not need to charge their batteries using electricity, the solar panel will convert sun energy to electricity which will charge the battery continuously and this will give General Motors a competitive advantage over other players in the industry.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Vision
The vision of the new division is as follows; ‘to develop a sustainable product that will take care of the people, planet and bring profits to General Motors.’ This vision aligns with the bottom line of the company and by taking care of the people and the planet, GM aims at making profits and this is why it is the long-time goal of the organization to completely stop manufacturing cars that run on gasoline. The world is changing fast and the effects of global warming are causing poverty in other areas of the world and one way to show that the company cares for the people, is by manufacturing cars that do not emit carbon dioxide which is the most abundant greenhouse gas in the atmosphere.
Mission
The mission of the organization is as follows; ‘comprehend importance of people and the planet and hence become a responsible company understanding global environmental issues like global warming and doing all possible to reduce their effects.’
Business model
The division will create value by making the market understand the effects of global warming and hence the need to do something about it. Since, people have come dependent on cars, they cannot be eliminated but the source of energy they use to operate on can be changed and hence the electric cars. The cars are cheaper to maintain and operate because their batteries can be recharged either by electricity or solar energy from the solar panels installed on the roof of the cars.
Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
The current vision of GM is to be the world leader in transportation products and related services. The vision of the division is aligned with this vision because GM will be the first large automobile manufacturer to mass produce electric vehicles to promote environmental sustainability. The company will have the first mover advantage giving them some edge over their close competitors such as Toyota, Ford Motor and Volkswagen. The organization’s mission statement establishes the approaches required to push the organization towards its desired future position in the automotive industry. The future of the industry is to reduce the adverse environmental effects of fossil fuel which automobiles operate on.
Summarize how the vision, mission, and values guide the division’s strategic direction.
The future has many uncertainties and for a company to be successful, it has to think, about the long-term goals, 30 years or 50 years ahead. General Motors has been a leader in the automobile industry for more than a century and for them to maintain the position of the leader of the industry, they have to think ahead and invest in continuous development. The trend shows that the next big thing is electric vehicles and that is where GM should invest their resources to ensure that they achieve the first mover advantage on the new technology (Sukitsch, Engert, & Baumgartner, 2015).
Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
The principle guiding the division is the triple P, profits, people and the planet. When these three things are taken care of, the division will be able to generate high revenue, show some social responsibility and also be on the safe side with the law. By taking care of the people, GM will not just be taking care of their customers, but also showing concern to all people. Manufacturing electric cars to reduce effects of global warming means that the people living in areas where the adverse effects of global warming are visible will have something to be proud of. Taking care of the planet means that the organization will be dedicated to ensuring that their products have no adverse effects on the environment and this indirectly helps the people as well (Senge, 2014).
References
Grant, R. M. (2016). Contemporary Strategy Analysis Text Only. John Wiley & Sons.
Epstein, M. J., & Buhovac, A. R. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Sukitsch, M., Engert, S., & Baumgartner, R. J. (2015). The implementation of corporate sustainability in the European automotive industry: An analysis of sustainability reports. Sustainability, 7(9), 11504-11531.
Senge, P. M. (2014). The fifth discipline fieldbook: Strategies and tools for building a learning organization. Crown Business.
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Develop A SWOTT Table Summarizing Your Findings