definition of marketing essay assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
definition of marketing essay assignment
Chapter 1: What is Marketing?
Know the definition of marketing.
Know the 4 Ps of marketing (product, price, promotion, and place) a.k.a. Marketing Mix
Have a general idea of the marketing evolution process (e.g. production era to marketing company era).
Know what the Marketing Concept is and think about how it relates to and affects a firm & the marketing mix.
What are the environmental forces?
Chapter 3: Consumer Behavior
Be able to list and describe the antecedents to the consumer buying decision process (psychological, social, and purchase situation variables.).
What are the five stages of the buying decision process? Does every consumer employ every stage every time? Are the stages equally important?
What are the three types of decision-making? How do these relate to the decision process referenced above?
Chapter 5: Segmentation, Targeting, and Positioning
What is a target market?
What are the steps in the STP process?
What are the segmentation variables or bases (e.g., demographic, psychographic, etc.)?
What are the requirements for effective segmentation?
What are the types of segmentation strategies or coverage strategies (undifferentiated, differentiated, concentration/niche, OR single target market, multiple target market, combined, etc.)? What are the advantages and disadvantages of employing each strategy?
Be familiar with the positioning strategies.
Chapters 6 & 7: Product Offerings
Be able to distinguish between a product line and a product mix. What is meant by “depth” and “width” of a product mix?
What are the different types or classifications of consumer products?
Know about the product decisions of branding, packaging, and labeling.
What is a brand and what are the benefits of branding?
What are the various types/kinds of brands? Be able to describe and give and example of each kind.
What branding policies/strategies are available to firms?
What are the stages of new product development process?
What are the stages of the product life cycle? How does the stage of the life cycle a product is in affect marketing strategy (e.g., decisions regarding pricing, promotion, place, and product)?
Why is services marketing important? What are the characteristics of services (vs. goods)?
Chapter 8: Marketing Channels (Place)
What is a marketing channel? What function does it perform?
What are the tasks of intermediaries (a.k.a. middlemen)?
What is vertical integration? What are the different types of vertical integration (VMS)? How is horizontal integration different from vertical integration?
What are the levels of market coverage (a.k.a. market exposure)? How does this relate to the types of products or product classifications as discussed in the chapters on product?
What are the various types of channel structures for consumer products? Be able to recognize examples of products distributed through each type of channel structure.
Chapter 11: Promotion Strategies
What is the primary role of promotion (i.e., what function does it serve)?
What are the four elements of the promotion mix? Be able to list and describe them, as well as knowing the advantage and disadvantage of each element.
Why use advertising?
What are the main differences between publicity and advertising?
Why would we want publicity? (i.e., under what conditions would we not want publicity and what are the limitations of publicity)?
What is personal selling?
What is the definition of a sales promotion?
What are some consumer sales promotions? Be able to give a few examples.
Chapter 15: Pricing Strategies
What is the definition of price? What is one of the distinguishing features of the element of price?
Can a manufacturer ignore the issue of price? Must a manufacturer always compete on the basis of price?
What is meant by the concept of price elasticity, how can knowing the elasticity of a product help determine the price that should be charged (think about market structures – monopoly, oligopoly, etc.)?
What are the pricing policies? Marginal analysis? Breakeven analysis?
What constitutes illegal pricing?
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QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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