Customer Relationship Management Assignment
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Customer Relationship Management Assignment
Coursework 1 – Assignment Specification
This is an Individual assignment and constitutes 50% of the unit mark and covers learning outcomes (all learning outcomes for the unit):
1 Understand the strategic issues associated with CRM initiatives.
2 Analyse customer needs and expectations by demonstrating the ability to integrate business, information, stakeholders, business processes and technologies into a coherent CRM deployment.
3 Provide an analysis of ethical and privacy issues towards the management of customer data.
Customer Relationship Management (CRM), as a concept, has gained significance over the past decade as a method to attract, retain and maximise profitability from each customer by businesses. You are to research the following topic in-depth:
Title: Operational, Analytical and Strategic CRM: do they exist?
As part of your report you are to evaluate the development of leads and customers as they relate to the CLV following any recognised customer life-cycle. You are to examine, in detail, how these interlink and form your conclusions based upon the research you have completed.
To achieve this, you must include at least 15 references from appropriate journals and reference these accordingly.
Submission Date and Hand in Requirements: 12 January 2018 through Turnitin ONLY.
There are mark penalties for late submissions. (Corruption of computer disks is not an adequate excuse for late hand in, as work should be adequately backed up.)
Word Count: The word count should not exceed 1700 words (excluding references) but you may add to that additional information in the form of appendices and tables. Words that exceed the permitted word count will not read beyond the stated word count. A falsely stated word-count is an assessment offence.
Referencing requirements: All sources should be acknowledged and appropriately cited within your work, following the University’s approved referencing conventions. [APA 6th ed]
Formatting: Font size should be point 12 using an ‘easy to read’ font, for example Calibri or Arial. Line spacing must be set at 1.5 with 4 cm margins all round. The Header must include your student number and the Footer must include a page number.
Marking and Feedback: Marking will be carried out in accordance with the marking criteria grid below and the University of Portsmouth grading criteria for UG level 5. Marks and feedback will be available through Turnitin, or by email, by 6th February 2017.
Marking Criteria Grid |
Failure < 40% |
40 – 59% |
60– 69% |
First >70% |
Introduction and background to topic |
Limited introduction not focused on aims of assignment |
Topic well focused but introduction and context incomplete |
Introduction clearly expressed; context well defined |
As for good pass |
Understanding of key issues |
Minimal understanding of key issues |
Main issues largely identified, but some lack of focus |
All issues clearly understood, with some differentiation in terms of importance |
Issues clearly understood and differentiated in terms of importance |
Evidence of reading and/or choice of appropriate concepts |
Little evidence of reading or limited /inappropriate use of module material; unclear theoretical framework; important work uncited or key concepts ignored |
Evidence of reading or appropriate use of module material but with some gaps. Literature /concepts adequately but not critically reviewed. |
Good critical literature review or well-justified choice of module material. Theoretical framework supports study. |
Demonstrates high level of scholarship. |
Analysis |
Largely descriptive; practically no analysis of central issues. Qualitative or quantitative data analysis inaccurate. |
Some critical analysis of central issues, but with some inaccuracies. |
Relevant and full analysis |
Comprehensive and critical analysis of central issues. |
Presentation and evaluation of evidence |
Some evidence to support arguments but uncritical acceptance of material; poor or incomplete citation; unjustified conclusions. |
Appropriate evidence, generally assessed critically; weak interpretation of qualitative aspects; some gaps in linkages between evidence and conclusions. |
Full, critical assessment of discriminatingly selected material; some evidence of independent thought |
Full, critical assessment of discriminatingly selected material; evidence of independent thought; substantial individual insights evident |
Marking Criteria |
Failure < 40% |
40 – 59% |
60– 69% |
First >70% |
Presentation:
Structure, clarity, use of grammar, correct spelling |
Poor: lack of structure and clarity; grammatical mistakes; inadequate referencing |
Reasonably clear presentation; reasonable referencing; few grammatical or spelling mistakes |
Demonstrates very good communication skills; accurate referencing; very few/no grammatical or spelling errors |
Excellent communication skills; accurate referencing; virtually no errors; scholarly, well-organised treatment of material |
Attainment of learning objectives |
Attainment of few/none of the relevant learning objectives |
Attainment of a good majority of the relevant learning objectives |
Attainment of substantial majority of the relevant learning objectives |
Attainment of nearly all of the relevant learning objectives |
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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Customer Relationship Management Assignment
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