crisis communication plans to mitigate risks and unforeseen challenges
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
- Develop crisis communication plans to mitigate risks and unforeseen challenges
Scenario
You were recently hired as the director of communications at Pasta Amore, an Italian restaurant chain with the following mission: “To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Our food will always be fun, fresh, and filled with love.” The restaurant owner, Marco Moretti, created the new director of communications role after another local restaurant, Ella’s Salmon, experienced a crisis and was unprepared to handle it. Ella’s Salmon served contaminated food to its guests, which lead to an outbreak of salmonella. The restaurant’s lack of a clear crisis communication plan led to its eventual closure because customers no longer felt safe eating the food. Marco is worried that Pasta Amore would be equally unprepared to handle a similar crisis. While he is working with other departments to ensure food safety procedures are followed, he has tasked you with creating a thorough crisis communication plan to mitigate risks and unforeseen challenges as your first assignment in this new role.
You will need to consider your customers, your employees, and the community as stakeholders when creating a crisis communication plan. Your customers and the community are likely concerned that they may get sick eating out at restaurants after the incident at Ella’s Salmon. They may also be wondering what will be done from a health perspective to prevent this from happening at Pasta Amore. Your employees are likely concerned about a similar crisis happening and maintaining their jobs if it does. Consider these and any other possible risks while creating your plan.
When creating a crisis communication plan, there are many things to keep in mind, including audiences, messaging, and command centers. Some of your colleagues are confused about why Pasta Amore needs a crisis communication plan, so Marco has asked you to include an introduction that explains the importance of having a plan in place. Marco has also stressed the importance of understanding the vision and corporate philosophy of Pasta Amore as you create a crisis communication plan. Review this information in the image below.
Directions
- Introduction: Marco would like your crisis communication plan to begin with a solid introduction that helps your colleagues understand the importance of having a plan in place. The plan makes some of your colleagues feel nervous that they are doing something wrong because they do not understand why a plan is being made before a crisis has occurred. In your introduction, be sure to include the following:
- An explanation as to the value of a crisis communication plan
- An overview of what will be included in your plan and a brief statement as to why each section is important
- Audiences and Stakeholders: It is important for Pasta Amore to be prepared to respond to any audience and stakeholder questions and concerns. List some of the primary questions and concerns that may be asked by customers, employees, and the community. While other stakeholders may exist, focus on these three groups for the purposes of your crisis communication plan.
- One method of creating questions is to put yourself in the shoes of the stakeholders. For example, if you were a customer of Pasta Amore and heard about a salmonella outbreak, what are some of the questions that you might ask?
- Messages: Next, create messages for each of the three aforementioned audiences. Be sure that your messages are clear, direct, and honest and provide valuable answers to the potential questions that you posed in the previous section. Your messages should include the following:
- A brief description of the type of message response (email, letter, social media message, etc.)
- The full text that will be included in the message content
- Command Centers: Establishing command centers and a chain of command is important in a crisis situation. In your plan, be sure to do the following:
- Explain why it is important for Pasta Amore to set up a command center and chain of command during a crisis situation
- Propose one option for Pasta Amore to establish a command center and chain of command. Consider who should be in command (an owner, a communications director, a partner, etc.) as well as a possible alternative meeting site if the restaurant were unavailable (for instance, if the health department shut it down).
- Risks: With any crisis, there are inherent risks. Include a section that discusses risks that Pasta Amore should consider while planning for a crisis such as a salmonella outbreak. Answer the following questions:
- What are possible negative outcomes if Pasta Amore does not respond promptly and accurately? Discuss at least two.
- What are possible negative outcomes even if Pasta Amore does respond promptly and accurately? Discuss at least two.
- Conclusion: Finally, wrap up your crisis communication plan with a conclusion. In your conclusion, include the following:
- Discuss how to use this crisis communication plan in application to other scenarios. Consider this question: How can having a specific plan help mitigate future risks and unforeseen circumstances?
- Explain any ethical and legal considerations that should be taken into account with this and future crisis communication plans at Pasta Amore. For instance, should a lawyer be consulted? Are there company values to take into account when communicating messages and making decisions in a crisis? Is there ever a time when information should be withheld?
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Crisis Communication Plan
You will create a crisis communication plan with an introduction and conclusion for Pasta Amore to prepare for the possibility of transmitting a foodborne illness to its diners. Your crisis communication plan must be 1,000 to 1,500 words in length. If you include references in your plan, cite any and all references appropriately.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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