Creating a Strong Market Research plan
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Creating a Strong Market Research plan
Paper details:
Option #1: Creating a Strong Research Plan At the heart of good marketing research is a strong research plan. NOTE: For this assignment, you are only creating the plan for the research that you would potentially conduct. You are not being asked to administer the survey, to collect the data, or apply the statistical tests. This research plan is for Glaxo Smith Kline (GSK) The company is addressing a problem for not having a whitening treatment Product on the market (like crest white strips). To stay true to the brand (Sensyodne tooth sensitivity prevention) they want to develop a whitening product that also has a desensitizing treatment in with it. They are determining if they want to market the desensitizing agent with the whitening product for competitive advantage or also package the desensitizer for individual sales to reach consumers that are using the competition’s whitening products. Instructions: Your project must incorporate the following elements: Company and Organizational Background: Identify a company and provide a brief description of the goods and services it provides, its size, and the locations where it does business.
The -Global Library is a good place to find this information under the “Company-Business Profiles” link. (NOTE: The name of the company is submitted during Week 2. This is worth 20 points toward the final Portfolio Project grade.) Management-Decision Problem or Business Issue: Identify a business issue for this company that requires a managerial decision. You can be inventive here. Fully describe the business issue—what is the issue; who or what does it affect, and how, where, and when does it affect them/it? Some examples of a suitable business issue to write on include: whether the company should invest research money in new product development; whether the company should expand to a new geographic area; or whether the company should benchmark its performance against its competitors. Don’t be limited by this list.
You can use any other business issue that requires marketing research. (NOTE: The management-decision problem or business issue is submitted during Week 3. This is worth 20 points toward the final Portfolio Project grade.) Research Objectives and Question Based on the problem or issue identified above, identify the research question that needs to be answered. Explain why this is the appropriate question. Hypotheses: Clearly state the hypotheses to be tested. Research Approach Describe the research approach that should be taken to best test your hypothesis and answer your research question. Be sure to describe how you would gather your data for this research project (e.g., a survey, focus group, intercept interviews, or other methods). Discuss how and where the research would take place, the sample size, and who would conduct the research. Identify any potential ethical issues associated with the research. Survey and Interview Guide Design a survey with a minimum of 10 questions.
Explain the reason for including each question. Describe the type of scale you are using. Describe the benefits of the data you expect that each question will produce. Design a face-to-face interview guide with three questions that would be used in a qualitative approach. Statistical Tests Identify the types of statistical tests you would use on the collected data. Explain why you would use these tests. Challenges Identify any potential shortcomings in your research approach and any ethical concerns. Describe how you would handle each of the above. Paper Requirements Your Portfolio Project should be 10-12 pages long, not including the required title and reference pages Include a minimum of five scholarly sources Employ in-text citations and references that adhere to APA formatting.
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QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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