Communications General Motors’ CSR Campaign Plan
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Communications General Motors’ CSR Campaign Plan
Communications, General, Motors’, CSR, Campaign, Plan
Please see the sample you need to combine all the previous assignment because final is an integrated CSR plan.
Your audience: You are writing the plan for senior-level decision makers or stakeholders of your selected client’s organization.
Executive summary: The executive summary appears first but is written last. In this section, you will provide the readers / decision-makers with the “so what” of your plan, and why it’s important to them.
You will preview your plan’s goals and objectives and its benefits.
You may also concisely convey the type of strategies you will employ to implement the plan, giving the reader / decision-maker confidence in the plan’s success. The executive summary is typically a ratio of the document length and depth of substance; for purposes of the capstone project, half- to three-quarters of a page of text seems to be a good guideline.
Give the readers what they need to know up front, with an incentive to keep reading. If the executive summary is too long, they’ll move on whatever else is on their desk.
- Background Demonstrate your knowledge of your client’s mission, vision, values, strategic goals, and operating context.
It sets the scene by introducing your client’s strengths, weaknesses, opportunities and threats vis-à-vis CSR, and where it lies on the CSR continuum.
This section presents information relevant to decision-makers using facts, examples, data, leadership messages, and research findings. You will next discuss how CSR communication can help the readers / decision-makers achieve (maximize, optimize) their organization’s CSR enterprise goals.
The background section could be one to two pages, depending on your client’s mission, scope and reach.
III. Goal and Objectives In this section, you outline your client’s CSR goal and objectives contextualized with the information discussed in the background section.
The goals and objectives section should be one to two pages of text.
- Stakeholders In this section, you will outline for your readers / decision-makers the primary and secondary stakeholders that you identified already. You could include the figure, if you think it is helpful to the decision-maker.
The challenge of this section is to convince the reader / decision-maker that each stakeholder group you have identified has influence over the CSR campaign’s success, and the organization’s success by extension.
The temptation is to methodically answer the list of “WIFM” questions for each: what are their needs, capabilities and constraints? What do they care about? What do they want? Who influences them? What moves and motivates them? But too much complexity here will undermine readability.
The key here is how to arrange this information about each primary and secondary stakeholder group in a way that is both appealing and informative. Ideally, your readers / decision-will leave the page with an image of each stakeholder group, their role, and their (favorable-neutral-unfavorable) attitudes toward your client’s CSR efforts generally and your proposed campaign specifically.
I would expect the stakeholders section to be three to four pages of text, once all is said and done, but go with your instincts on how much information is sufficient. Don’t feel the need to stretch it to three pages if it’s not warranted. And don’t short-change yourself if you need four pages to cover stakeholders well.
- Key Messages Include here an introduction or overview of your messaging strategy.
- Message themes: In this section, you will introduce the strategic-level messages for your CSR campaign. Strategic-level messages are designed to work with all audiences / stakeholders, and are typically incorporated in executive-level and corporate communication.
- Message maps: In this section, you will present messages intended to resonate with specific stakeholder groups.
If you’ve done the stakeholder analysis piece well, your readers / decision-makers should not need additional prompts to understand how or why the message is relatable to the stakeholder.
Messaging is not an exhaustive process. I would expect the key messages section to be a one or two pages of text. You may include the message maps in their text boxes as an appendix or figure. The plan should walk readers through the messaging strategy through expository or narrative writing.
- Strategy and Tactics This section is the most detailed element of the plan, and could easily run 7-10 pages, depending on the complexity and scope of the CSR campaign.
This is where you will showcase your ideas for effective messaging, channel selection, branding, outreach, and other activities and initiatives that to gain public support, involve stakeholders in ways that are productive and beneficial, and achieve results for your client.
This is where you will make full use of your tool kit as a professional communicator. Convince your readers / decision-makers that you are using your tool kit efficiently and effectively to achieve the CSR campaign’s communication goals and objectives. Make explicit how implementation strategies, tactics and assets advance a communications objective.
You may assume that your CSR campaign will be appropriately resourced. In other words, don’t self-censor or limit your ideas because you think they might be costly. However, do consider whether the level of effort and resources required are in balance with the expected outcomes.
You will want to include in this section your timeline for the campaign. This will demonstrate your ability to manage scope, grow and manage campaign momentum, and synchronize communication and outreach efforts for maximum impact.
If appropriate to your campaign, you may incorporate in this section potential implementing partners across multiple sectors, and the value proposition for each potential partner’s participation.
Be sure to distinguish between your strategies and tactics by calling them out separately!
VII. Measurement In this section, you will present your proposed schema to evaluate effectiveness of your communication strategy.
Be sure to clarify exactly what you are measuring and why.
The metrics will offer specific data points or other qualitative and quantitative criteria to ascertain progress toward your plan’s communication objectives and goals, and the ultimate success of the CSR campaign en toto. I am not sure how much space the M&E section will require, with regard to page length. You may find once you get into it that you need three or four pages to be thorough.
A note on overall page length and quality
Overall quality is one of the criteria for grading the campaign plan, including its visual appeal. In the foregoing sections, I’ve suggested page lengths using vanilla text. I encourage you to think beyond the standard word document, however. Think about fonts, color, white space, and elements of publication layout such as pull-out quotes, fun facts, and pictures with captions.
You want to use design elements to help your readers / decision-makers navigate their way through the document. Additionally, you want to involve your readers / decision-makers cognitively and emotionally in what you are proposing, to make your proposal memorable.
Assuming you employ even minimal design techniques, the overall page length will expand beyond the sum of what I listed in each section.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
|
|
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Also, you can place the order at www.collegepaper.us/orders/ordernow / www.phdwriters.us/orders/ordernow
|
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!! |
|
|
PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!