Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
CMST301 Impact of Technology Use in Companies
CMST301, Impact, Technology, Use, Companies
Objective The purpose of this project is to demonstrate your understanding of the
following course concepts:
1. How companies or organizations use digital or social media to effectively
communicate ideas, information, arguments, and messages to achieve a specific
goal.
2. How digital or social media has transformed the communication of idea,
information, and arguments in society.
Project Description The use of digital and social media can have a profound effect on
society. This project requires you to research and report on an organization or
company who has used or is using digital or social media to create a profound effect,
impact, or influence on others. Project 2 consists of:
1. Project Requirements (topics and content to cover)
2. Presentation Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. Presentation Resources
5. Due Date Information and Late Policy
Project Requirements Select an organization or company that used or uses digital or
social media to impact others. CREATE A PRESENTATION (using a professional
presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for
the Mac) highlighting the information you found. NOTE 1: You are required to
complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
SECTION 1: ORGANIZATION OR COMPANY INFORMATION Provide the following
information about the organization or company you select. Answer the questions
below:
Item 1: What is the name of the organization or company?
Item 2: What year was the organization or company established?
Item 3: What is the organizations or company’s goal or mission?
Item 4: What products and services does the organization or company offer or
provide?
Item 5: Provide the company's or organization's website address (URL), if available.
Item 6: How many employees does the company or organization employ?
Item 7: Where is the company or organization's headquarters located? Section 1
Source: Include at least one source for Section 1. Include this source as an in-slide
citation and on your References slide(s).
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA
INFLUENCE Describe how digital or social media was used to influenced others
while answering the following questions:
Item 1: Describe how digital or social media was used to influence others.
Item 2: What specific digital or social media platforms were used (e.g., Facebook,
Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used?
Item 3: What occurred as the result of the use of digital or social media? Describe
the impact or magnitude of the change. Section 2 Source: Include at least one
source for Section 2. Include this source as an in-slide citation and on your
References Slide(s). To help you with completing Section 2, an example is provided
below: Section 2 Example 1: Invisible Children – Kony 2012
In 2012, an organization called Invisible Children created and posted a 30-minute
movie on YouTube to launch a campaign they called "Kony 2012." View the movie
here ( https://www.youtube.com/watch?v=Y4MnpzG5Sqc ).
The Kony 2012 campaign was an effort to capture James Kony, who was portrayed
as a ruthless rebel leader in Uganda who committed numerous atrocities against
humanity, including kidnapping and murder. The Kony 2012 campaign had a
tremendous impact.
The video generated over 100 million YouTube Views. Over 20 million dollars was
donated to support the effort to capture James Kony.
NOTE 2: You cannot use Invisible Children in your project. To help you with
completing Section 2, a second example is provided below: Section 1 Example 2:
The ALS Ice Bucket Challenge
In 2016, the Amyotrophic Lateral Sclerosis Association (ALS) organized the Ice
Bucket Challenge. The challenge involved pouring a bucket filled with ice and water
over a person's head, followed by the person nominating 3 people who then had to
take the challenge. The person would then be making a contribution to ALS
research.
The challenge quickly became viral, gaining support and participation from
celebrities. As a result of the challenge, traffic to the ALS web page increased, over
250,000 new donors signed up, and over 13.3 million dollars was raised.
NOTE 3: You cannot use the ALS Ice Bucket Challenge in your project.
SECTION 3: ANALYSIS What was the full impact of the use of Digital or Social
Media?
Item 1: Was the change created by the use of digital or social media positive or
negative (or both) in your opinion? Item 2: How successful was the company in
accomplishing the objective? Support your answer.
Item 3: List one thing the company could have done better to accomplish their
objective. To help you with completing Section 3, we have provided two examples
below: Section 3 Example 1: Invisible Children – Kony 2012
The Kony 2012 campaign had both positive and negative results: The Kony 2012
campaign received global attention. This attention led to political and military action.
The US government, led by President Obama, backed a mission of 5,000 soldiers
to James Kony. The organization came under scrutiny as many have questioned
their efforts (see YouTube
video https://www.youtube.com/watch?v=okmswBs4rdg or CNN report
at https://www.youtube.com/watch?v=TEVKNVTnYRA ). James Kony has not been
caught. Some people even believe that he is no longer living or a threat to the
region.
Section 3 Example 2: The ALS Ice Bucket Challenge
The Ice Bucket Challenge was extremely successful. The ALS Ice Bucket
Challenge increased the level of awareness of ALS and was extremely positive.
The Ice Bucket Challenge campaign has ended. In order to sustain the effort by
coming up with a new challenge each year. One idea would be to use a number of
celebrities to start the new challenge every year.
Also, the association could do a better job of showing how the money donated has
gone to furthering the cause. I would also create a thank you video from current
ALS patients. The key here is to find ways to take advantage of the momentum the
Ice Bucket Challenge initially created.
Section 3 Sources: Include at least two sources for Section 3. Include the two
sources as in-slide citations and on your References page. At least one source
should be professional or scholarly. NOTE 4: You cannot use in your project or any
company or organization we discussed in class or in this assignment (e.g., The Ice
Bucket Challenge or Invisible Children).
Presentation Requirements 1. SLIDE SETUP AND ORGANIZATION Your
presentation must include the following slides and sections:
Item 1: Title Slide Your Title Slide should contain the following:
· Project Name
· Your Name
· Instructor’s Name
· Course name and section number
Item 2: Organization or Company Information (Section 1)
Item 3: Description of the Digital Media Influence (Section 2)
Item 4: Analysis of the Digital Media Influence (Section 3)
Item 5: Summary Slide Item 6: Question Slide (this is where the audience is invited
to ask questions). Item 7: References Slide(s) (Your References MUST be in APA
format)!
2. PRESENTATION LENGTH Minimum of 15 slides; Maximum of 25 slides. (Title
and Reference slides do not count toward the total slide count). NOTE 5: Going
over 15 slides is fine, but if you are under 15 you will be penalized 10% (one letter
grade) for every 2 slides you are under the 15-slide minimum.
3. SLIDE DESIGN REQUIREMENTS
1. Keep it Simple: Slides must be easy to read and uncluttered. Keep in mind the 7 x
7 rule with presentation software, which effectively states no more than 7 words per
bullet and 7 bullets per slide.
2. Images: Pictures and images should be used sparingly to avoid distraction from
the main contents. Include at least one table, graph, or image of an appropriate size
that is relevant and supports the information provided in your paper. Feel free to
create the image if you like, but it must be professional.
3. Fonts: Use a standard font like Times New Roman or Helvetica. Use 36-point font
for your slide title, 28-point font for main points, and 24-point font for secondary
points.
4. Footer: Include the slide number, title of your presentation, and your name in the
footer (except on title slide).
5. Background: Appropriate for the presentation. Use creativity here, but your
background color or design must not detract from the readability of the slides. A bad
example would be using dark text against a dark background. Make sure the
background and font colors are a good contrast.
6. Contrast: Appropriate Foreground-Background Segregation (use dark text against
a light background or white or light-colored text against a dark background. This
creates contrast.
4. PRESENTATION NARRATION Add "Narration" to each and every Slide in your
presentation. I would like you to present your presentation as if you were giving it to
a LIVE AUDIENCE.
In addition to designing each slide, I also want you to provide me with the transcript
of the words you would actually say, word-for-word. while each slide is being
displayed. Adding Narration, you can accomplish this in several ways: 1. Adding
Text Narration to the Notes Section of each slide 2. Adding Voice Narration to each
slide (Export the Narration as a .MOV file).
5. SOURCES Include at least Four (4) Sources (Total)
· Include at least One (1) Source for Section 1.
· Include at least One (1) Source for Section 2.
· Include at least Two (2) Sources for Section 3. At least one of the two sources must
be a Professional or Scholarly Source.
Clarification: Please do not use unprofessional sources such as Wikipedia,
About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar.
Examples of scholarly sources include textbooks, articles, academic journals, and
conference proceedings.
Scholarly resources are written by experts in their fields, grounded in research, and
often refereed (reviewed and edited by researchers in the field). Examples
of professional sources include: trade journals or magazines. Professional sources
are written for a specific audience that works in certain field. They are not research-
based.
You can also use our course content (e.g., Read & Watch resources) as a source as
well. UMUC has a top-notch, extensive online library. You can find many scholarly
and professional sources there. NOTE 6: You can also use social media (e.g.,
Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of
digital and social media.
Presentation Resources The following optional resources may be helpful in
completing this project:
1. Life After Death by PowerPoint (3 mins | Automatic Closed
Captioning) https://www.youtube.com/watch?v=MjcO2ExtHso This YouTube video
provides great tips sprinkled in with humor! 🙂
2. PowerPoint Tutorial: Recording and Exporting Videos (5 mins | Automatic Closed
Captioning). https://www.youtube.com/watch?v=uKgfVZ4aCE0
Submission Requirements Please submit the following to your Assignments Folder in
our CMST 301 LEO Classroom by the specified due date:
1. The completed presentation (PowerPoint .PPT or .PPTX, or Keynote project file)
or a link to your online Prezi presentation.
2. Any images used in your presentation.
3. A PDF version of your PowerPoint or Keynote presentation (Depending on the
version you use (Prezi Classic or Next), Prezi may not allow you to export a PDF
file).
Due Date
Five (5) Day Late Period: The Assignments Folder will remain open 5 days after the
due date for late submissions. There will be a 10% (or 2 point) reduction each day
(24-hour period) the assignment is late. After 5 days, late assignments will not be
accepted or graded.
The Assignments Folder will be closed at this point as well and you will not be able
to physically submit the assignment. Exceptions may be allowed, on a case-by-case
basis, for life situations (military deployment, medical illness, death in the family,
etc.). In all cases, timely notification of a "life situation" is critical to the approval of
any extensions.
All exceptions must be accompanied by official documentation, which is subject to
inspection and approval. Work load, course load, vacations, or bad memory are not
acceptable excuses. Running Close to the Deadline? Please do not wait until the
last minute to submit your assignment.
Give yourself at least a 5-hour window to account for any technical difficulties that
might arise. If you experience technical difficulties beyond your control that do not
allow you to successfully complete the assignment, immediately follow the steps
below:
Step 1: Contact UMUC 360 Help and Support . Inform them off the problem you are
having. Get a problem ticket number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section, (b) description of
the problem you are having, (c) your problem ticket number from 360 Help and
Support, and (d) your name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me. Grade Value This project is worth 20 points or
20% of your total grade for the course.
Grade Reductions
You will lose points for issues such as: not following directions, not submitting your
work on time, and failure to include all required elements.
Each omission will result in a partial point deduction. Submitting Your Assignment To
complete this project and receive full credit, you must submit your completed
presentation to your Assignments Folder unless you encounter problems–discussed
above).
Please make sure you keep a copy of your project stored on your computer.
Technical difficulties do happen–you may need to resubmit your assignment for a
number of reasons. It is always a good policy to CYA!
Having Problems? Please contact me in advance if you are having problems
understanding what is required of you.
Do Your Own Work UMUC has strict policies regarding turning in work that is not
100% your own creation. I will enforce these policies.
Verify Your Assignment Has Been Posted (** Very Important **) It is your
responsibility to make sure you have posted your assignment CORRECTLY! Once
you have posted your assignment, immediately attempt to view it, just to make sure
your post was accepted by LEO, that it is formatted correctly, and you have posted
the correct file. NOTE 7: You will be held responsible for posting your assignments
correctly.
Due Date
Jun 24, 2018 11:59 PM
Hide Rubrics
Rubric Name: Project 2 Rubric (Presentation) V2
Section
1:
Compan
y
Informati
on
Excellent Very Good Good Needs Work No
Submission
Seven
(7)
Question
Items
10 points
The answers
to all 7
Question Items
were excellent.
8.5 points
The answers
to all 7
Question Items
were very
good overall.
7 points
The answers to
all Question
Items were
good overall,
but could have
been
substantially
better. A few
questions may
not have been
5 points
The answers
to all Question
Items were
not very good.
Several of the
questions
may not have
been
answered.
0 points
No questions
were
answered
successfully
or no
questions
were
attempted.
answered.
Section
2:
Descripti
on of
Influenc
e
Excellent Very Good Good Needs Work No
Submission
Three
(3)
Question
Items
30 points
The answers
to the three
Question Items
were excellent.
25 points
The answers
to the three
Question Items
were very
good, but not
excellent.
20 points
The answers
to the three
Question Items
were good, but
there was
margin for
substantial
improvement.
15 points
The answers
to the three
Question
Items, as
appropriate,
needs work.
Some may be
missing
entirely.
0 points
No questions
were
answered
successfully
or no
questions
were
attempted.
Section
3:
Analysis Excellent Very Good Good Needs Work No
Submission
Three
(3)
Question
Items
30 points
The answers
to the three
Question
Items, as
appropriate,
were excellent.
25 points
The answers
to the three
Question
Items, as
appropriate,
were very
good, but not
excellent.
20 points
The answers to
the three
Question
Items, as
appropriate,
were good, but
could use
some
improvement.
15 points
The answers
to the three
Question
Items, as
appropriate,
needs work.
Some may be
missing
entirely.
0 points
No questions
were
answered
successfully
or no
questions
were
attempted.
Resourc
es Excellent Very Good Good Needs Work No
Submission
Four (4)
Sources
20 points
Four excellent
sources (1 for
Sections 1 and
2 and 2 for
Section 3)
were used for
the project.
The four
sources were
represented in
the In-paper
citations and
listed on the
References
page.
15 points
Four very good
sources (1 for
Sections 1 and
2 and 2 for
Section 3)
were used for
the project.
The four
sources were
represented in
the In-paper
citations and
listed on the
References
page.
10 points
Four good
sources (1 for
Sections 1 and
2 and 2 for
Section 3)
were used for
the project.
The four
sources were
represented in
the In-paper
citations and
listed on the
References
page or two
sources were
missing.
5 points
The sources
used needs
work or at
least 3 were
missing.
0 points
No sources
were included
in the body of
the paper or
the sources
were not
appropriate.
Presenta
tion
Setup
and
Design
Excellent Very Good Good Needs Work No
Submission
Presenta
tion
Slide
Setup
10 points
All of the four
presentation
components (S
lide Design,
Slide
Setup, Narratio
n, and
Presentation
Length) were
completed
8.5 points
Most of the
four
presentation
components (S
lide Design,
Slide
Setup, Narratio
n, and
Presentation
Length) were
7 points
Several of the
four
presentation
components (S
lide Design,
Slide
Setup, Narratio
n, and
Presentation
Length) were
5 points
Most of the
four
presentation
components (
Slide Design,
Slide
Setup, Narrati
on, and
Presentation
Length) were
0 points
None of the
four
presentation
components (
Slide Design,
Slide
Setup, Narrati
on, and
Presentation
Length) were
correctly. completed
correctly. completed
correctly. not completed
correctly. completed
correctly.
Overall
Score Excellent 95 or
more Very
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