Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Topic: External Analysis
Paper details:External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis.
Recommendation (40% of the marks) Taking into account the internal and external analyses conducted, recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis. Discuss the following:- The justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today.Use ANY small chocolate company. Submarkets can be chocolate drinks or any chocolate spin off products
Must include tables and figures
Must include an abstract
Company Background (brief not more than one paragraph)
Introduction: must include
1. What is external analysis (Citing Authority)
2. What you are are presenting in the assignment based on the question
3. Benchmarking and Competitive analysis
Make recommendation for a new product relevance to society solving what? (for example obesity and Diabetes). Marketing activities best suited to reaching the intended tartet audiences and how it will make the product or service relevant to societyNotes:
REVISION COMMENTS:
Abstract
The abstract is weak.
Sentence 2 does not make sense. Sentence 3 needs to be reconstructed to read proper english. It is written as if english language is not the first language of the writer.
This is a marketing assignment with engineering jargon
What is meant by “Besides the external analysis…… the external market is enhanced.
The term “enhancement” is inconsistent with the required language.Introduction
The definition of external analysis needs to be broadened
The purpose of the external analysis
The recommendations is not about business transformation. It is about recommending a new product or service for the company.Please read the question again.
External Analysis for 2 submarkets
1.First sentence (What is it saying that it is referenced by Sharifat 2018
2. It is already established that the external analysis is to establish……… … Therefore there is no need to say it here again
3. The last paragraph on page 4 over to page 5 makes absolutely no sense and Sharifat is not a good reference for the points to be covered.
4. A table was inserted on page 5 with absolutely no reference to the essay. What is the purpose of the table. Additionally when tables are used in an essay they are numbered and the authority given.5. Using Sharifat is not relevant to this paper. The pest analysis is therefore irrelevant for both submarkets
6. On page 7 the table with the Pest talks about electric vehicles and cars. Copied directly out of some article and pasted perhaps in the rush to make up space. Not acceptable
8. Benchmarking of the submarket of Chocolate Confectionary
This work cannot be substantiated by Lynn et al., 2020. Therefore page 7 and 8 is not relevant9. Competitive Analysis of Chocolate Confectionery and Chocolate Drinks. Every reference to Lynn is incorrect.
10. On page 9 Malyrets 2017 cannot be referenced for this essay. Competitive analysis of Chocolate drinks. The first paragraph on page 10 follows the same nonsense from page 9. In Malyarets 2017 there is only 1 mention of the word SWOT and its not related to competitive advantage. Therefore the reference is also misplaced.
11. On page 11 using Sandkhuhl there is no reference to anything associated with SWOT
12. On page 12 the same comments persist. The writer does not have a clue of the assignment
On page 12 same comments and then the writer takes a SWOT template and pastes it into the document (unacceptable
The recommendations. Meaningless
Finally this entire assignment is unacceptable. I am therefore either requesting
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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