Campaign to Promote Errand Plus Essay Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Campaign to Promote Errand Plus Essay Assignment
Campaign to Promote Errand Plus Driving Service
Errand Plus is a start-up driving service company to ferry customers who do not have vehicles or have busy schedules from one point to another and will be based in Houston. The company will further offer delivery services and run other errands without the customer necessarily being in the car.
It will offer professional and unique service while upholding integrity, thereby making it the most distinctive brand in the market that people can trust. Being a starting company, Errand Plus will face an uphill task to be a known brand like Uber and Bolt. For that reason, the company will focus more on marketing itself, mainly through a digital campaign with the slogan ‘move conveniently, get your goods delivered.’
The campaign slogan should send a message that Errand Plus is a reliable driving service and can also solve the gap in the market by ferrying customers’ goods from one place to another. One of the areas Errand Plus is looking to exploit is food delivery. Since the outbreak of the Covid-19 pandemic in 2020, there has been an increased demand for indoor food delivery because there are many risks of going to dine outdoors, especially for vulnerable groups in society.
Approximately 62 percent of people in the US order food online once a month (Nunez, 2021). Errand Plus will primarily target to deliver food to the working class who want lunch to be provided at their places of work without inconveniencing their working schedules. Another group comprises people with underlying health conditions and the elderly who are at a greater risk of having severe effects of Covid-19. The delivery service will also entail groceries to people who find it hard to conduct shopping physically in the stores.
In terms of convenience, Errand Plus will rival the main competitor Uber by allowing customers to book a car in advance and allowing reservations of up to one day. That becomes very convenient because most customers usually want to schedule their movement plans in advance to avoid disappointments.
The company will provide affordable costs to the customers and reward drivers who consistently get good positive ratings, thus motivating them to continue offering better services. Errand Plus will tap into the ever-growing online space. The ultimate goal will be to make sure the driving service will be at the top of the curve in Houston. Marketing will be done via the digital space through social platforms and paid hashtags. The company will look forward to partnering with other local businesses in Houston and influencers in the city to grow into the next stage (Mastri, 2018). The success of the company will be measured through the following metrics;
- Increase the income generated from sales from $2M TO $3M at the end of the year.
- Increase the interaction of the company in social media by 20 percent.
Budget Implication
According to Moon (2019), companies spend an average of 7 to 11 percent of the revenue generated annually for marketing. Considering the company will explore other marketing strategies, only 3 percent will be dedicated to digital campaigns. Three percent of the estimated $3M annual revenue will leave digital campaigns with $90,000.
Conclusion
The ‘move conveniently, get your goods delivered’ campaign first will aim to cement Errand Plus’ position in Houston as the best driving service in the city. In three years, Errand Plus has plans to extend to the whole of Texas. The long-term goal is to rival Uber and Bolt worldwide and even tap into the African market, which is growing very fast.
References
Mastri, T. (2018, May 23). MARION outsourced marketing blog. MARION Marketing. Retrieved January 20, 2022, from https://www.marion.com/small-business-marketing-strategies-work-houston-tx/
Moon, K. (2019). Example of a full digital marketing plan and budget. Ascend Business Growth. Retrieved January 19, 2022, from https://www.ascendbusinessgrowth.com/blog/example-of-monthly-inbound-marketing-plan
Nunez, A. (2021, March 10). On-demand delivery services power up across the globe. Insider Intelligence. Retrieved January 20, 2022, from https://www.emarketer.com/content/on-demand-delivery-services-power-up-across-globe
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