Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
BUS 508 Promotional and Advertising Strategies
Due: 31 May 2014 APA Formant using Times New Roman font (size 12)
Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in the product group, as well as the types of marketing, pricing and consumer-oriented promotional strategies that these leading companies within the product group use.
Write a 6 to 8 pages paper in which you:
Home>Business & Finance homework help>Marketing homework help>Communication Midterm Assignment
COMM 310 Mid-Term Assignment
General Instructions
1) Open a blank word-processing file.
2) Save it, using the following file name schema: Surname Initial Midterm, allowing your software to provide the file name extension, e.g., doc or docx. (In case you were unfamiliar with the term your surname is your last or family name.) Thus, if I were creating such a file in Microsoft Word, my file name would be Ingre D Midterm.docx.
3) Do not make any changes to the file you are now reading. (My original will in any case remain unchanged on the Moodle site.) you do not need to return this file to me.
4) Once you have completed the assignment, submit your file as an attachment to an email sent as usual through the UCW DropBox. I hope to return it to you, with a Midterm Marking Sheet, by May 27.
For Part I
1) Copy and paste all of Part I of this assignment (the file you are reading) into your just saved file. Thus, in Microsoft Word, for example:
2) Follow the instructions for completing Part I.
3) When you have finished inserting your answers, insert a hard page break to move to a new page.
For Part II
1) Read through Part II carefully
2) Begin your response to Part II after the hard page break.
3) You need not copy and paste my scenario into your file.
4) After you have finished, insert another hard page break so that Part III will start on a new page.
For Part III
1) Begin Part III on the new page of your file.
2) Read through Part III carefully.
3) Remember that I must be able to easily identify which response is the answer to which question within the memo you submit to me as Part III.
Part I (30 points)
Indicate whether you think the statements in the left-hand column are true or false, by typing a T (for True) or F (for False) in the right-hand column of the respective row. (One point each)
1. Authors of technical documents should not generally expect their audiences to devote their full attention to the communication. | |
2. With regard to transactional models, external interference refers exclusively to interruptions outside the building in which an oral presentation is taking place. | |
3. Proposals that are submitted without a request are called solicited. | |
4. Information and connotation are, in fact, the same thing. | |
5. No information should ever be repeated in a technical document. | |
6. For all technical writing, a paragraph should be 8–15 lines in length. | |
7. A short report is always written for readers within the writer’s organization. | |
8. The main goal of an informative report is to provide analysis and justification sufficient to convince your audience to accept your recommendation(s). | |
9. Conducting a CMAPP analysis is useful only in the creation of long, formal documents. | |
10. The information in analytical reports need not be presented in the same order in which the writer gathered the information. | |
11. Good technical communication requires the extensive use of jargon. | |
12. Formality of language is not the principal distinction between formal and informal reports. | |
13. The CMAPP model is a linear process. | |
14. As part of a formal, multi-level outline, the following sequence violates the principle of parallelism.
II. Agricultural Implements A) Tractors 1. Motorized B) Planters C) Threshers |
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15. You should be concerned about cultural referents even when dealing with a homogenous audience that is fluent in the same language you use. | |
16. Evaluative summaries always assess the calibre of the logic of the original document. | |
17. Your textbook’s definition of “correct” language specifies “what every native speaker always says”. | |
18. Instructions—and, therefore, user guides—must make abundant use of graphics, tables, and highlighting. | |
19. A report’s level of technicality is determined exclusively by whether the report is lateral or vertical. | |
20. Unless a copyright restriction has been indicated, something available on the Web should be considered to be in the public domain. | |
21. It is always easier to write an effective and successful internal solicited proposal than an internal unsolicited one. | |
22. With regard to formal, multi-level outlines, the principle of division could be considered an exercise in arithmetic. |
For each question in the left-hand column, indicate which of the choices you consider the best, by writing its letter on the respective row in the right-hand column. (One point each)
23. Technical writers should generally avoid using
a) analogies b) the active voice c) comparisons and contrasts d) euphemisms |
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24. The deductive strategy would typically be more effective to persuade an audience that
a) already understands the overall issue. b) you have never met. c) is emotionally involved in the issue. d) has a reputation for reacting negatively to others’ arguments. |
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25. For a vertical analytical report whose primary audience is technical and whose secondary audience is lay, would you typically
a) construct two reports—one for the primary audience and one for the secondary? b) write only at the higher level of technicality required by your primary audience? c) write only at the lower level of technicality required by your secondary audience? d) write the report at the higher level of technicality, but include a “supplement” of some kind (e.g., an executive summary) at a lower level of technicality? |
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26. Which of the following best defines “process description”?
a) It focuses on delineating the physical characteristics of its subject. b) It allows an audience to learn how to do something new. c) It explains how things work or are done or made. d) It seeks to identify each step in a complex procedure. |
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27. Which of the following should be used to create specific instructions in a user guide?
a) the active voice b) the passive voice c) the imperative mood d) the introductory epithet |
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28. Which of the following headings within a formal, multi-level outline would contravene the principle of parallelism?
a) Introduction b) Scope of Service c) Establish Costs d) Conclusion |
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29. Which of the following is not one of the three principles to be applied as the final stage in the construction of a formal, multi-level outline:
a) Amalgamation b) Division c) Parallelism d) Subordination |
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30. Clients expect that technical reports will always be:
a) a minimum of five pages long. b) illustrated with several compelling visuals. c) written in highly technical language. d) none of the above. |
End of Part I
Part II begins on the following page.
Part II (50 points)
Examine the following scenario (which does contain fictitious data), and then follow the instructions at the end of this section.
Headquartered in Ottawa, and with locations in Halifax, Moncton, Montreal, Winnipeg, Regina, and Vancouver, Dupont Automobiles Inc. (DAI) is a highly successful automobile dealership chain. In the early 1970s, Maurice Dupont, an energetic, successful entrepreneur who had become alarmed by the Quebecois nationalism represented by the Front de libération du Québec, relocated his auto sales business from Québec City to Ottawa. Over the years, DAI prospered, and in 1995, Maurice engineered that the reins of the business go to his eldest son, Gilles, a holder of an automotive mechanics diploma from Park Technical Institute (PTI) in Surrey, BC, and an MBA from Waterstone University in Coquitlam, BC. Though a President and Chief Executive Officer known to manage with a some-times heavy hand, Gilles was highly capable, and built his father’s Ottawa dealership into a wealthy and respected cross-country network.
DAI twice participated in PTI’s Internship Program. During the September–December 2008 semester, five PTI Automotive students worked at DAI—four on the Repair Shop floor and one in the Parts Department. Immediately after their internship period, two of the former were later hired by DAI as apprentice mechanics. Further, three PTI Electronics program students spent that Internship semester with DAI, one as a data entry clerk in the Administration Department, one on the Repair Shop floor and one in the Parts Department; the last was hired into that department approximately one month after completion of the internship period.
Two years later, DAI decided once again to participate. Thus, from September through December 2010, it provided internship positions for two PTI Automotive Mechanics students and one Electronics student in the Service Department, another Electronics student in the Parts Department, and one Plumbing & Welding student in the Facilities Department. DAI later hired one of the Automotive Mechanics students as an apprentice mechanic; it also gave a regular Junior Technologist position to the Electronics student who had worked in the Parts Department, and hired the Plumbing & Welding student as a Junior Facilities Generalist.
In general, regular Apprentice Mechanics cost DAI about $35,000 per year, including salary and benefits; Parts Department employees cost the company some $37,000 per year, and both Data Entry Clerks and Facilities Generalists about $30,000. Over an internship period, an intern costs the company 75% of what it would have paid a regular employee.
You are S. Chung, Dupont Vancouver’s General Manager. It is now February 1, 2011. Your boss, H. Bartok, DAI’s Vancouver V-P, wants to respond to a recently received letter from L. Mahari, PTI’s Internship Program Co-ordinator, asking DAI to participate in the Fall (September–December) 2011 Program. To assist in the preparation of that response, Bartok has asked you for a report that details what happened in the past, and that provides your recommendations for DAI’s response to PTI. After consulting with two colleagues—L. Borowski, the Service Manager, and E. Martínez, the Personnel Manager—you have determined that, despite the still lingering impact of the last recession that continues to restrain some spending, DAI would be well able to offer four Internship positions: two Mechanic’s Assistants in the Service Department, a Junior Data Entry Clerk in Administration, and an Assistant Facilities Generalist. You have also learned that by January, 2012, it is likely that the Vancouver office will need to replace retiring employees in those three areas.
Write the short evaluative report to Bartok. Adhere to standard memo conventions. (This means you should single-space your text, and not adhere to APA style.) Include any visuals you think necessary. (If necessary, you may want to take a quick look at Chapter 6 of your textbook, even though you have not yet been responsible for its contents.) Pay close attention to CMAPP complementary attributes such as 5WH, ABC, CAP, and KISS, to appropriate level of discourse, and to grammar and punctuation. Although you need not submit one, I strongly suggest you start by conducting your own brief CMAPP analysis.
End of Part II
Part III begins on the following page.
Part III (30 points)
In a standard memo of no more than two pages, from you as student in this course to me as its instructor, briefly answer the six questions below, regarding the short report you created in Part II. Make sure your answers are all complete sentences.
In constructing your memo, remember in particular the CMAPP Complementary Attributes of Accessibility, Brevity, Concision, and Precision, as well as the KISS principle.
End of Part III
COMM 310 Midterm Assignment Page 2 of 6 ©DIWIS 2014
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