BUS 3103 Market Entry Report Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
BUS 3103 Market Entry Report Essay
Course Code and Name BUS 3103 – International Business and Globalization Faculty Name Project Title International Business Project – Market Entry Report Individual report
Due Date Company name: Emirates steel Date Submitted Section This assessment will assess the Learning outcomes:
CLO3- Discuss the business activities applied in an international context.
CLO4- Evaluate strategies for entry into the global market.
CLO5- Recommend strategies for international business operations.
INTERNATIONAL BUSINESS PROJECT: Market Entry Report
The International Business Project aims to engage students in learning activities where they will apply knowledge gained during the course, and in so doing, work to achieve the learning outcomes. Students must identify and work with a local company (agreed with lecturer) that could expand outside the UAE in terms of globalisation of markets and potential globalisation of production.
Each student must choose ONE local company (I chose Emirates steel as UAE local Company)
Each student must choose ONE country for potential expansion (Italy).
Students should view themselves as International Business Consultants, preparing a report for the company.
Students should interview company representatives where possible, or otherwise secure accurate company facts.
Students must produce an Individual report of 1,200- 1,500 words, including the following elements:
Introduction
The purpose of the report (explain the context of the report, why it has been written).
The main contents of the report (a clear summary of the report findings).
Company Background
Brief overview of the company (please refer to the company’s website > http://www.emiratessteel.com/index.php/en/ ).
Brief description of current products/services, geographic markets, and production/service facilities (please refer to the company’s website > http://www.emiratessteel.com/index.php/en/ ).
Country and Market Analysis: Analyse the suitability of your chosen country into which the company might expand. The analysis should include 10 factors, of most relevance to the business type and the country, across the following factors:
External factors that make the market attractive (e.g. political stability, free market systems, inflation rates, private sector debt, corruption levels)
Customer/Competitor based factors that make the market attractive (e.g. Product/service availability to meet consumer needs, level of existing competition, efficiency and value of existing competitors)
Industry and Business related factors (e.g. Trade barriers, suitable labour force availability, Business core competences, Rate of expansion required/company strategy, Transport costs, Costs of establishment/EoS, Level of centralised control required)
Justify why each chosen factor is relevant to the company.
Determine the suitability/attractiveness of each factor (e.g. 7/10, unsuitable-very suitable) and include a written justification with references for each factor score.
Marketing mix & Staffing policy
Formulate a brief marketing mix for the company in the new market noting the need for Standardisation vs. Local Responsiveness (refer to Product features, Place/Distribution strategy (including where production should be located), Promotion strategy; Pricing strategy).
Identify and justify which HRM staffing policy the company should use (Ethnocentric approach or Polycentric approach or Geocentric approach)
Market Entry Strategy
Evaluate the potential suitability (advantages/disadvantages) of each of the six Entry Modes (1- Exporting. 2- Turnkey Projects. 3- Licensing. 4- Franchising to a company in a host nation. 5- Joint Venture with a local company. 6- Wholly Owned subsidiary ) applied specifically for this company.
Recommend & justify the best entry mode(s) for this company.
Strategy for international business operations
Select and briefly justify the most appropriate of the 4 Strategies that the company could use to compete internationally: (Global Standardization strategy or Transnational strategy or International strategy or Localization strategy).
References
The report must be uploaded via SafeAssign as a single document and in full, including cover page, table of contents, main report body, references, and any appendices. Marking will be based on the uploaded document. .
NOTE: look at the grading criteria and which parts have the highest grading weights and make sure to focus on them e.g the market entry has 60 points on it so it should contain more information than other parts that has 10 points on them
BUS 3103 – Assessment 3: Market Entry Report: Rubric and Feedback Sheet: