BUS 242 McCurry Restaurant versus McDonalds Appeal
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
BUS 242 McCurry Restaurant versus McDonalds Appeal
McDonalds McCurry legal case
You may google the topic “McDonalds McCurry legal case” or take a look at the articles below. Be careful to check the dates of the article. This case has been going on for about nine years! You can still answer the questions listed below.
McDonald’s loses trademark fight against McCurry ( from Seattle Times) (If the link above is broken, please try the same article from San Diego Union-Tribune and let the instructor know)
McDonald’s wins EU ‘Mac’ trademark case
McDonald’s wins EU ‘Mac’ ruling
McCurry, the restaurant that defied the Big Mac wins eight-year battle
Discuss intellectual property law (more specifically, trademark law) as it applies to McDonald’s litigation against the Malaysian restaurant “McCurry” and answer the following question:
In your reasoned legal opinion, was the Malaysian federal court’s dismissal of McDonald’s lawsuit against McCurry a sound decision? Why or why not?
Visit http://mccurryrecipe.com/ and carefully examine the McCurry restaurant sign (Pictures and videos of the McCurry restaurant sign are available via the “About McCurry” section of the web site.) Compare the McCurry restaurant sign to the ubiquitous McDonald’s sign. Based on your comparison of the two signs, has McCurry committed a trademark violation? \
Why or why not? Should McDonald’s have an exclusive right to the “Mc” prefix? Why or why not?
According to the web site http://www.mcdonalds.ca/en/aboutus/faq.aspx, McDonald’s is an enormous multinational corporation, operating over 31,000 restaurants in more than 119 countries on six (6) continents. In your opinion, why would McDonald’s choose to engage in a protracted (eight-year) legal battle with a relatively small Malaysian restaurant operating only 137 outlets solely in Malaysia?
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. 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The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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