Best Operations for a Brand Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Best Operations for a Brand Paper
Best, Operations, Brand, Paper
You were recently hired by Java Been to assist the company with developing branding guidelines. The company not only needs you to create specific brand elements, but it also needs guidance on building and maintaining the brand. Mary Geer and Jay Sorth started Java Been three years ago, and since then, the company has grown tremendously. In the beginning, Mary and Jay focused their attentions entirely on ensuring their company would survive.
Now that the company has grown, Mary and Jay want to shift their focus to recreating their brand identity and defining a brand strategy for the café. With the brand identity, the café can consistently communicate its values and personality, build loyalty and trust among its customer base, and differentiate itself from the competition. To assist you with the branding guidelines, Java Been has provided you with their company profile.
Specifically, you must address the criteria listed below.
Creating the Brand: Mary Geer and Jay Sorth stated that they need assistance recreating a brand identity for Java Been. Specifically, they would like you to help them define the brand’s personality, recommend improvements to the company’s logo, develop a tagline that aligns with the brand’s identity, and assist them in planning how to gain buy-in from Java Been’s internal stakeholders. As you create Java Been’s brand, be sure to address the following:
Define the key elements of the company’s profile that you will incorporate in the brand identity. Be sure to explain why these elements are important to the brand and how they align with the organization’s mission. Describe the brand’s personality. Be sure to explain how the personality will define the company culture. In crafting your brand’s personality, you might consider the brand voice and emotional impact of the brand.
Provide recommendations to improve the current logo. Be sure to justify how your proposed recommendations will more effectively communicate the organization’s brand. For example, you might consider the colors or font used in the logo. Develop a tagline that provides the audience insight into the organization’s brand. For example, consider the company’s values, personality, or desired experience for its consumers.
Explain how you will gain buy-in for the brand from the organization’s internal stakeholders, to develop brand ambassadors. Building the Brand: Now that you have created Java Been’s identity, Mary and Jay have also asked for your assistance in determining how to communicate the brand to internal and external stakeholders.
They explained that they would like your help in defining their company culture and then developing a product-launch strategy. In addition, Mary and Jay want your help in monitoring consumer attitudes, to ensure Java Been can respond appropriately. As you build Java Been’s brand, be sure to address the following:
Define the product launch strategy, justifying how this strategy will uniformly update and communicate the company’s brand identity across all channels. As you define your strategy, you might consider the following:
Which channels might you use to communicate the brand?
What is your timeline to launch the brand and update all representations of the brand? What are the goals of your launch? How will you test or practice your strategy?
Explain how you will monitor consumer attitudes toward the brand and remain flexible to make adjustments to your approach.
Maintaining the Brand: Mary and Jay are pleased with your work creating and building a brand for Java Been, but now they need your help to ensure that the brand is consistently communicated, and that the integrity of the brand is maintained.
They would like you to assist them in developing specific brand guidelines, and they want your advice on how to communicate the guidelines across a variety of communication channels. As you develop a plan to maintain Java Been’s brand, be sure to address the following:
Develop brand guidelines that employees must follow with internal and external communications. Be sure to justify how these guidelines ensure the organization maintains a consistent voice.
For example, is there a specific font or color that should be used when producing materials, or are there variations of the logo that will be used when communicating through different channels? Explain how the brand guidelines can be applied to a variety of communication channels, to maintain the integrity of the brand.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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