Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
BBA223 Explanation of Service Management
BBA223, Explanation, Service, Management
For this Final Assignment, worth 60% of the final mark, the student must carry out the
following work:
For the purposes of this assignment, you will develop your own Individual Service
Design Project!
1. Please explain in detail the service concept (purpose of the service; please define
target market and customer experience) and service specifications (performance
specifications design specifications delivery specifications);
Word count: 400 words
2. Please create the service blueprint and customer journey map for your chosen
service design.
Remember:
A service blueprint is a diagram that visualizes the relationships between different
service components — people, props (physical or digital evidence), and processes —
that are directly tied to touchpoints in a specific customer journey. Nielsen Norman
Group, week 4 Article
The customer's journey is the process buyers go through to become aware of, consider
and evaluate, and decide to purchase a new product or service. This includes all the
different touchpoints customers use to interact with a product / service. (Week 5 slides)
A customer journey map is a diagram or several diagrams that depict the
stages customers go through when interacting with a company (week 5 slides).
3. Please discuss the available media channels you utilise to create meaningful
touchpoints with your targeted customers throughout their journey and explain in their
significance in the service experience you design for them (400 words).
4. Please summarize the strategic importance of your Service Design in gaining
competitive advantage. What types of service encounters are most prevalent in your
service design? (400 words).
REQUIREMENTS
Structure of the Assignment
1. Cover page: The first page must contain the full name of the student, the logo of the
school as well as the name of the course and the name of the professor.
1. Main answers clearly numbered and,
· Use sub-headings as you see fit.
· Use figures, tables, etc. as you see fit.
1. Bibliography: You should use the Harvard Referencing System.
1. Appendix (if needed)
Assessment Criteria.
Credit will be given for evidence of:
• Library/Internet based research. Try to use a mixture of resources – books, articles as
well as the internet.
• Understanding of the issues raised by the question.
• Concise and clear presentation. Acknowledge any quotes, ideas or arguments that are
not your own using the Harvard system. Include a list of references.
• Originality and a critical and questioning approach. It is important to be objective and
to support statements with evidence.
• A logical structure and well-argued conclusion
Marking weight: 60%
Submission Instructions
The work must be uploaded on the appropriate Turnitin folder created by the course
Faculty Member on Moodle.
The title of the student's submitted file should contain the following information:
– Name of this course
– Name of the Faculty Member / Teacher
– Student's full Name
– Student ID number
– Title of this assignment (Mid-Term / Final)
The time-frame for this assignment is:
Release Date: as of 5th Week
Submission Deadline: September 17 at 2.00pm CEST
The assignment must be submitted (uploaded into Turnitin) to the link provided by the
course Faculty Member and indicated on the Moodle page of this course.
Grading Criteria
(Grading matrix/rubric next page)
Exceptional 90-
100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge
&
Understand
ing (20%)
Student
demonstrates
excellent
understanding of
the task, the key
concepts, applies
theory where
useful or
necessary, and
uses vocabulary
in an entirely
Student
demonstrates
good
understanding
of the task and
mentions some
relevant
concepts and
demonstrates
use of the
relevant
Student
understands the
task and provides
minimum
conceptual and
theoretical
support, and uses
only some of the
relevant
vocabulary.
Student
understands the
task and attempts
to answer the
question but does
not mention key
concepts or uses
minimum amount
of relevant
vocabulary.
appropriate
manner. vocabulary.
Application
(30%)
Student applies
fully relevant
knowledge from
the topics
delivered in class.
Student applies
mostly relevant
knowledge from
the topics
delivered in
class.
Student applies
some relevant
knowledge from
the topics
delivered in class.
Misunderstanding
may be evident.
Student applies
little relevant
knowledge from
the topics
delivered in class.
Misunderstanding
is evident.
Critical
Thinking
(30%)
Student critically
assesses in
excellent ways,
drawing insightful
conclusions
based on
readings from
relevant authors.
Student also
makes clear and
correct citations
and uses the
Harvard
referencing
method correctly.
Student critically
assesses in
good ways,
drawing
conclusions
from relevant
authors and
references.
Student knows
how to use the
Harvard
referencing
method
correctly.
Student provides
some insights but
stays on the
surface of the
topic. References
may not be
relevant.
Student shows
little or no critical
thinking insights,
does not quote
appropriate
authors, and does
not provide valid
sources.
Communica
tion (20%)
Student
communicates
their ideas very
well organized
and extremely
clearly and
concisely,
respecting word
count, grammar
and spellcheck.
Student
communicates
their ideas in an
organized
manner and
concisely,
respecting word
count, grammar
and spellcheck
Student
communicates
their ideas with
some clarity and
concision. It may
be slightly over or
under the
wordcount limit.
Some misspelling
errors may be
evident.
Student
communicates
their ideas in a
somewhat unclear
and unconcise
way. Does not
reach or does
exceed wordcount
excessively and
misspelling errors
are evident.
18
MGT530 Operations Management and Productivity
MGT530, Operations, Management, Productivity
Critical Thinking Writing Rubric – Module 2
Exceeds Expectation
Meets Expectation Below Expectation Limited Evidence
Content, Research, and Analysis
21-25 Points 16-20 Points 11-15 Points 6-10 Points
Requirements Includes all of the required components, as specified in the assignment.
Includes most of the required components, as specified in the assignment.
Includes some of the required components, as specified in the assignment.
Includes few of the required components, as specified in the assignment.
21-25 Points 16-20 Points 11-15 Points 6-10 Points
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