Assignment 1 – Initial Company Research
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Assignment 1 – Initial Company Research
Student Name:
Date:
COMPANY: (Include in-text citations)
Parent Company (or Holding Company) Name:
Brand/Division/Subsidiary Name:
https://www.linkedin.com/pulse/confused-terms-subsidiary-affiliate-division-others-gary-kirshenbaum
Parent company structure: (begin with a brief history, mention its relationship to the brand you selected, and note its current financial position below):
Brand/Division/Subsidiary Detail (begin with a brief history, identify the CEO, and what part in plays in the success of the parent company, i.e. percent of business):
Parent company financial position (Refer to assignment attachment: “Financial Information Source” for these five financial measures. Remember to include currency and year.)
- Year over Year (Stock price going up or down? Give stock price at beginning and end of the most recent 5-year period):
- Compare stock performance to a market index (note the percentage of change in the market index, and compare it to the percentage of change in the stock price for the same period):
- Net Income:
- Net Profit Margin:
- Debt to Assets Ratio:
BUSINESS LINES OF BRAND OR DIVISION (Include in-text citations)
Include a description of the Product or Service Line and the Product or Service example. Do not assume your decision-making client knows what “Mass Effect” is. She may be an Accounting VP, not a gamer. Emphasize benefits to potential and current customers.
Product/Service line A
Example of Product/Service line A:
Product/Service line B
Example of Product/Service line B:
Product/Service line C
Example of Product/Service C:
TARGET MARKET FOR BRAND OR DIVISION (Include in-text citations)
Complete these segmentations for each Example of the Product/Service you identified above. Segment the Market according to what you learned in Introduction to Marketing. Be specific. Avoid broad generalizations like “worldwide”, “everyone” and “all ages.”
Example of Product/Service line A:
- Geographic:
- Demographic:
- Psychographic:
- Benefits Sought by consumer:
- Usage Rate of consumer:
Example of Product/Service line B:
- Geographic:
- Demographic:
- Psychographic:
- Benefits Sought by consumer:
- Usage Rate of consumer:
Example of Product/Service line C:
- Geographic:
- Demographic:
- Psychographic:
- Benefits Sought by consumer:
- Usage Rate of consumer:
DIRECT COMPETITION FOR YOUR BRAND OR DIVISION (Include in-text citations)
Each Competitor’s Product/Service below should align with the Examples of your company’s Product/Service identified above. For example, Competitor Company 1 Product/Service below should be compared to Example of Product/Service line A above.
Name of Competitor Company 1:
Competitor Company 1 Product/Service:
Competes with your Product/Service A:
Name of Competitor Company 2:
Competitor Company 2 Product/Service:
Competes with your Product/Service B:
Name of Competitor Company 3:
Competitor Company 3 Product/Service:
Competes with your Product/Service C:
Rank the 4 companies (each Competitor Company listed above and the Company you selected for this Assignment). List the companies in order of success. Rank the most successful as #1. Include the metric/numerical evidence used as the basis of the ranking. The metric/numerical evidence can be annual revenue, annual profit, ticket sales, concert tour revenue, fan base size, twitter followers, consumer reviews, age of company, size of company, etc. DO NOT USE current stock price as a measure of success, since it does not offer the necessary context.
Ranking:
Company #1:
Company #2:
Company #3:
Company #4:
FINDINGS: (Include in-text citations)
Research leads to findings. Summarize your findings here in two or three well-developed paragraphs (a well-developed paragraph will contain 4-6 sentences). Describe your findings (data), and note whether it was significant or not. Explain what the data you found implies, or says, about your subject. Avoid overstating the importance (“XYZ is sure to dominate the competition for years to come!”). Try to be objective in your description. Use both quantitative and qualitative data from your research:
REFERENCES: (APA Format)
List at least 3 references below using the APA long form guidelines for formatting. Each reference must also have a corresponding in-text citation above to show where it was used. It must be formatted using the APA short form guidelines. Each of the five sections above (Company, Business Lines, Target Market, Competition, Findings) must include at least one in-text citation.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
|
|
GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
Also, you can place the order at www.collegepaper.us/orders/ordernow / www.phdwriters.us/orders/ordernow
|
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!! |
|
|
Assignment 1 – Initial Company Research
PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!