Aspects of Communication Writing a Short Internal Report
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Description/Paper Instructions
ASPECTS OF COMMUNICATION
WEEKEND STUDIES
IMPORTANT TASK: WRITING A SHORT INFORMAL REPORT
of course you can submit it earlier J
During these 4 weeks – obviously- we are working on normal basisJ collecting points for our assignments and classes J.
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YOU CAN CHOOSE:
- AN INFORMATIONAL REPORT
or
- AN ANALYTICAL REPORT
or
- A PROPOSAL IN THE FORM OF A REPORT
Below, you can find several examples of situations that will help to create your reports:
- you can choose the situation which is the most interesting for you J
- you can choose to write with a colleague or alone.
- you can also create your own situation or your own SPECIAL context, e.g. create a proposal for your University or provide a report on the book you have read recommending it to a reader……
- you have to choose a concrete format and follow one of the patterns shown in our examples which are provided in our Google Classroom
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EXAMPLES of different situations that may serve as backgrounds for your reports:
- Informational Report
YOU ARE WORKING FOR A POLISH ACCOUNTING COMPANY CALLED
LEŚNE LUDKI.
The partners in your accounting firm have agreed to invest some of the company’s profits in the stock market. They plan to diversify the portfolio by spreading the investment across several industries. In the web services/social networking arena, they’ve narrowed their choices down to Facebook and LinkedIn.
Now they’ve assigned you and another first-year colleague the task of comparing these two companies in the following areas:
- Internal strengths and weaknesses
- External threats (can be anything from emerging competitors and shift in the economy to potential changes in consumer habits or new government regulations)
- Growth opportunities
- Management styles and strategies
- Examples of how the company has succeeded in the face of challenges
- Brief company background information
- Brief comparative statistics, such as annual sales, market share, number of employees, number of customers, sources of revenue, and any other numbers you think might help the partners choose between the two
Your task: Write a formal informational report comparing the two companies according to these parameters.
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- Analytical Report
After 15 years in the corporate world, you’re ready to strike out on your own.
Rather than building a business from the ground up, you think that buying a franchise is a better idea. Unfortunately, some of the most lucrative franchise opportunities, such as the major fast food chains, require significant start-up costs—some more than a half-million dollars.
Fortunately, you’ve met several potential investors who seem willing to help you get started in exchange for a share of ownership. Between your own savings and money from these investors, you estimate that you can raise from $350,000 to $600,000, depending on how much ownership share you want to cede to the investors. You’ve already worked in several functional areas, including sales and manufacturing, so you have a fairly well-rounded business résumé.
You’re open to just about any type of business, as long as it provides the opportunity to grow; you don’t want to be so tied down to the first operation that you can’t turn it over to a hired manager and expand into another market.
Your task: Write an analytical report, directed at a group of investors , that outlines the types of franchise opportunities you’d like to pursue identifying three franchises that you would like to explore further; choose them according to your own personal interests and the criteria already identified.
For each possibility, identify the nature of the business, the financial requirements, the level of support the company provides, and a brief statement of why you could run such a business successfully (make up any details you need). Be sure to carefully review the information you find about each franchise company to make sure you can qualify for it.
For instance, McDonald’s doesn’t allow investment partnerships to buy franchises, so you won’t be able to start up a McDonald’s outlet until you have enough money to do it on your own.
For a quick introduction to franchising, see How Stuff Works (www .howstuffworks.com) and search for “Franchising.”
You can learn more about the business of franchising at Franchising.com (www.franchising.com) and search for specific franchise opportunities at Francorp Connect.
In addition, many companies that sell franchises, such as Subway, offer additional information on their websites.
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- PROPOSAL REPORT
(Report in the form of a proposal)
YOUR TASK: prepare a sales proposal that explains the benefits of your training and what students can expect during the workshop.
YOU ARE RUNNING A TRAINING COMPANY ABBA.
Write a sales proposal FOR STUDENTS OR YOUNG PROFESSIONALS that explains the benefits of your training. You are offering a special training on PRESENTATIONS.
Presentations can make—or break—both careers and businesses.
A good presentation can bring in millions of dollars in new sales or fresh investment capital.
A bad presentation might cause any number of troubles, from turning away potential customers to upsetting fellow employees to derailing key projects.
To help business professionals plan, create, and deliver more effective presentations,
you offer a three-day workshop that covers the essentials of good presentations.
You are trying to convince your target group that you are a great consultant, able to create a great learning environment
- understanding your audience’s needs and expectations,
- formulating your presentation objectives,
- choosing an organizational approach,
- writing openings that catch your audience’s attention,
- creating effective graphics and slides,
- practicing and delivering your presentation ,
- leaving a positive impression on your audience,
- avoiding common mistakes with presentation slides,
- Making presentations online using webcasting tools,
- handling questions and arguments from the audience,
- overcoming the top 10 worries of public speaking.
Workshop benefits: Students will learn how to prepare better presentations in less time and deliver them more effectively. Who should attend: Top executives, project managers, employment recruiters, sales professionals, and anyone else who gives important presentations to internal or external audiences.
Your qualifications: Eighteen years of business experience, including 14 years in sales and 12 years of public speaking. Experience speaking to audiences as large as 5,000 people. More than a dozen speech-related articles published in professional journals. Have conducted successful workshops for nearly 100 companies.
Workshop details: Three-day workshop (9 a.m. to 3:30 p.m.) that combines lectures, practice presentations, and both individual and group feedback. Minimum number of stu- dents per workshop: 6. Maximum number of students: 12. Pricing: The cost is $3,500, plus $100 per student; 10 per- cent discount for additional workshops.
Other information: Each attendee will have the opportunity to give three practice presentations that will last from
YOUR TASK:
Identify a company in your local area that might be a good candidate for your services.
Learn more about the company by visiting its website (eg. U SWPS ?) so you can personalize your proposal.
Using the information listed above, prepare a sales proposal that explains the benefits of your training and what students can expect during the workshop.
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- Proposals REPORT 2
You are running a company BIMBO selling snacks and juice at different places. You want to find some way to expand your business into schools.
For years, a controversy has been brewing over the amount of junk food and soft drinks being sold through vending machines in local schools. Schools benefit from revenue-sharing arrangements, but many parents and health experts are concerned about the negative effects of these snacks and beverages. You and your brother have almost a decade of experience running espresso and juice stands in malls and on street corners, and you’d love to find some way to expand your business into schools. After a quick brain- storming session, the two of you craft a plan that makes good business sense while meeting the financial concerns of school administrators and the nutritional concerns of parents and dietitians.
Here are the notes from your brainstorming session:
- Set up portable juice bars on school campuses, offering healthy fruit and vegetable drinks along with simple, healthy snacks
- Offer schools 30 percent of profits in exchange for free space and long-term contracts
- Provide job-training opportunities for students (during athletic events, for example)
- Provide a detailed dietary analysis of all products sold
- Establish a nutritional advisory board comprising parents, students, and at least one certified health professional
- Assure schools and parents that all products are safe (for example, no stimulant drinks, no dietary supplements)
- Support local farmers and specialty food preparers by buying locally and giving these vendors the opportunity to test-market new products at your stands
YOUR TASK:
Based on the ideas listed, draft a proposal to the local school boardoutlining your plan to offer healthier alternatives to soft drinks and pre-packaged snack foods.
Invent any details you need to complete your proposal.
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- Investigative INFORMATIONAL Report: Minding Your Manners Abroad
Intercultural Team: Minding Your Manners Abroad
Your boss, Marian Yang, wants to know more about inter-cultural and international business etiquette. Today, most managers recognize that they need to be polished and professional to earn the respect of diverse audiences. Assume that your boss will assign different countries to several interns and recent hires. Choose a country that interests you and conduct a Web search.
For example, in a Google search, input terms such as business etiquette, business etiquette abroad, and intercultural communication. You could visit websites such as the popular, informative etiquette and business guides for specific countries by Kwintessential Ltd.
Also consider CountryWatch and the Central Intelligence Agency’s (CIA) The World Factbook.
YOUR TASK
As an intern or a new-hire, write a memo report about one country that is considerably different from the United States and that offers new business opportunities. Address your report to Marian Yang, president of WorldTech. Confine your research to what U.S. managers need to know about business etiquette in that culture.
You should investigate social customs such as greetings, attire, gift giving, formality, business meals, attitudes toward time, and communication styles to help your boss avoid etiquette blunders. The purpose of your report is to promote business, not tourism.
and Other Social Media Posts (L.O. 4, 5) E-Mail Social Media Web Select a Fortune 500 company that appeals to you, and search recent tweets and Facebook posts about it. Soon you will recognize trends and topic clusters that may help you organize.
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- Informational or Analytical Report: Examining Tweets and Other Social Media
Select a Fortune 500 company that appeals to you, and search recent tweets and Facebook posts about it.
Soon you will recognize trends and topic clusters that may help you organize.
For example, if you use the hashtag to conduct a subject search on Coca-Cola (i.e., #Coca-Cola), you will obtain a huge number of tweets about the company and brand. They will range from fan posts, buying tips, exhortations to recycle plastic, and specious cleaning tips involving Coke all the way to urban legends (e.g., the acid in Coke will completely dissolve a T-bone steak in two days). Many returned tweets will be only marginally interesting because they show up just because #Coca-Cola is mentioned. If you explore Facebook, you will mostly find official pages and fan sites, most of which display favourable posts.
You would have to look hard to find negative posts, partly because companies moderate discussions and often remove offensive posts according to their user agreements.
YOUR TASK
Write either an informational or analytical report about the company you chose. In an informational report to your instructor or your boss, you could summarize your findings in memo form or as an e-mail. Describe how the tweets about the company are trending. Are they overwhelmingly positive or negative? Organize the report around the subject areas you identify (criteria). Alternatively, you could write an analytical report detailing the strategies your chosen company adopts in responding to tweets and Facebook posts. Your analytical report would evaluate the organization’s social media responses and provide specific examples to support your claims.
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- Informational Report: Prospecting for Potential Employers
You are considering jobs with a Fortune 500 company, and you want to learn as much as possible about it.
YOUR TASK Select a Fortune 500 company and collect information about it on the Web. If available, use your library’s ProQuest subscription to access Hoover’s company records for basic facts. Then take a look at the company’s website; check its background, news releases, and annual report. Learn about its major product, service, or emphasis. Find its Fortune 500 ranking, its current stock price (if listed), and its high and low range for the year. Look up its profit-to-earnings ratio. Track its latest marketing plan, promotion, or product. Identify its home office, major officers, and number of employees.
YOUR TASK: In a memo report to your instructor, summarize your research findings. Explain why this company would be a good or bad employment choice.
- Yardstick Report: Selecting the Best Social Media Manager Candidate
Yardstick Reports examine problems with two or more solutions. To determine the best solution, the writer establishes criteria by which to compare the alternatives. The criteria then act as a yardstick against which all the alternatives are measured,
You have worked long and hard to become the chief marketing officer (CMO) of a global retailer, Fast Fashion, with revenues of over $5 billion.
Fast Fashion offers casual and career apparel and accessories at value prices for women ages twenty-five to thirty-five. It operates approximately 3,800 stores in the United States, Europe, Puerto Rico, and Canada. Because you recognize the growth and future impact of social media, you work with the chief executive officer (CEO) and human resources (HR) director to fund and develop a new position for the company, social media manager. Your goal is to find the perfect candidate to promote the company brand and—as all businesses hope—build customer engagement through social media. With HR, you develop the job description and advertise the job, screen applications, and select three candidates to interview. Although their strengths and weaknesses differ, all three meet the job requirements, have excellent references, and are impressive interviewees. With résumés, interview notes, and the job description in hand, you sit down at your desk to develop a decision matrix and list the pros and cons of each candidate in order to write a report for the CEO, concluding with your recommendation.
YOUR TASK
Write a report with your analysis and recommendations, and include your decision matrix in the report.
This is your advertisement:
Samantha’s Nordstrom Designer Debut at Henri’s Job Description At Fast Fashion, talented people are our greatest asset. We offer a competitive compensation package and excellent benefits. Job Title and Overview: Manager, Social Media—Fast Fashion. The Social Media Manager is responsible for the content and communication strategy across all social platforms—driving brand awareness, increasing product purchases, and promoting the company’s image.
Required Qualifications and Functions:
- Bachelor’s degree in marketing, communication, computer systems, or a related field
- Three years or more of social media marketing work in a multiunit retail company, preferably in apparel (20%)
- Experienced in building an audience on relevant social media channels through daily publishing and recommending of social content and trends based on social listening (40%)
- Demonstrated superb written, verbal, and visual communication; positive, energetic personality; and ability to direct cross-functional teams and juggle multiple projects (20%)
- Strong analytical, organizational, and creative problem-solving skills; able to work with the internal teams on post event and return-on-investment (ROI) analyses (20%)
Candidate 1:
Lauren Chin Shawna has a BS degree in mass communication from a state university. She earned a 3.0/4.0 cumulative GPA, worked part-time as night manager in women’s apparel at WalMart while in college, and participated in extracurricular volunteer activities in the community provided by student organizations in her major. Since graduating three years ago, Shawna has worked as assistant to the social media director of a national home furnishings retail chain. In the inter-view Shawna appeared a bit nervous and shy, but warmed up when she showed her portfolio. Her portfolio includes samples of work in a wide range of social media channels, including Facebook, Pinterest, Snapchat, and Instagram. It illustrates her strong written, visual, and technological skills.
Candidate 2:
John Andrews John graduated at the top of his class with a BS degree in computer information systems from a private college. While in college, he worked 30 hours a week in the campus Computer Services Department. Upon graduation, he worked for a major electronics retailer for three years, starting as the technology department manager and moving up to store manager. He left this management position to start his own company, in which he oversaw the marketing of products and services through websites, social media, and text messages. For two years John built his entrepreneurial business and recently sold it. Ready to use his business knowledge in a large corporation, he wants to focus on social media in a corporation that offers opportunities for promotion and growth, and fulfil his desire to run a business. During the interview, John shared his salary history, revealing that he made much more than this position offers. He seems to be a confident and extroverted interviewee.
Candidate 3:
Lauren Chin
Lauren earned a BS degree in fashion merchandising from a state university, graduating with a 3.5/4.0 cumulative GPA. She worked in Nordstrom’s Executive Trainee Program for two years in apparel merchandising at corporate headquarters. While there, she recognized that she loved her social time online as much as she disliked her time developing and analysing quantitative merchandising reports. Ready for a change, she returned to college to complete a master’s degree in digital media. Lauren worked part-time in apparel retailing chains while in college. For three years she has operated a blog with a growing number of followers. Lauren is active on Face-book, Pinterest, and Instagram. In the interview she appeared relaxed and well versed in using new and growing social media channels.
YOUR TASK Write a memo report.
Complete the decision matrix with the weights provided, and include it in your report. No weight is necessary for education, as all candidates fulfil this requirement. For each criterion in the decision matrix, provide one of three rankings for each candidate with a score of 3 as the highest, 2 as the second highest, and 1 for the candidate who ranks the lowest. For example, if you believe Shawna has the highest level of social media marketing experience and Lauren has the lowest level, you would post 3 for Shawna, 2 for John, and 1 for Lauren. Multiply each weight by the ranking, repeat for the other criteria, and then add the results to compute a total. From your decision matrix, draw conclusions and then make recommendations in your yardstick report. Overall, which candidate is best for the position, and why?
Additional info:
A decision matrix is a series of values in columns and rows that allows you to visually compare possible solutions by weighing their variables based on importance.
An example of a decision matrix:
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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