Agricultural Marketing and Market Access: A Review
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Agricultural Marketing and Market Access: A Review
Agricultural marketing and market access are critical components of the agricultural value chain, as they connect farmers with consumers and other market participants. Marketing and market access involve all the activities and processes required to move agricultural products from the farm to the consumer or end-user, including transportation, storage, processing, packaging, and distribution. Market access, on the other hand, refers to the ability of farmers to sell their products in different markets, including local, regional, and international markets.
Marketing and market access play a critical role in the success and profitability of agricultural production. Farmers need to sell their products at a price that is competitive and profitable, which requires them to have access to efficient and reliable marketing channels. Efficient marketing channels help farmers to reduce transaction costs, minimize post-harvest losses, and secure better prices for their products. In contrast, poor market access can lead to low prices, wastage of agricultural products, and low profits for farmers.
One of the major challenges facing farmers in developing countries is limited market access. Farmers in developing countries often face several barriers to accessing markets, including inadequate transportation infrastructure, limited access to credit, and inadequate market information. These barriers limit their ability to sell their products at competitive prices and create incentives for them to produce less or focus on subsistence farming.
To overcome these challenges, governments and development organizations have implemented a range of policies and programs aimed at improving market access for small-scale farmers. For instance, some countries have developed market infrastructure, such as rural roads, storage facilities, and marketing centers, to facilitate the transportation and storage of agricultural products. Other countries have established marketing boards or cooperatives to help farmers pool their resources and access larger markets. Some development organizations have also provided support to farmers to help them improve the quality of their products, comply with market standards, and access new markets.
One of the emerging trends in agricultural marketing and market access is the use of e-commerce and digital technologies. E-commerce platforms such as Jumia, Konga, and Farmcrowdy have emerged as important market access channels, connecting small-scale farmers with urban consumers. Digital technologies such as mobile phones, internet, and social media have also enabled farmers to access market information, improve their bargaining power, and access new markets.
Another trend is the use of certification and labeling schemes to help farmers comply with market standards and access premium markets. Certification schemes such as Fairtrade, Rainforest Alliance, and GlobalGAP are increasingly becoming popular as consumers become more conscious of the social and environmental impact of their purchases. These schemes help farmers to access premium markets, which offer higher prices and better market access.
In conclusion, agricultural marketing and market access play a critical role in the success and profitability of agricultural production. Limited market access is a major challenge facing farmers in developing countries, which limits their ability to sell their products at competitive prices. To overcome these challenges, governments and development organizations have implemented a range of policies and programs aimed at improving market access for small-scale farmers. E-commerce and digital technologies, as well as certification and labeling schemes, are emerging trends in agricultural marketing and market access that offer new opportunities for small-scale farmers to access larger markets, improve their incomes, and reduce poverty.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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Agricultural Marketing and Market Access: A Review
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