Advantages and Disadvantages of Using Intermediaries
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Advantages and Disadvantages of Using Intermediaries
Running head: SHORT TITLE OF PAPER (50 CHARACTERS OR LESS) 1
SHORT TITLE OF PAPER (50 CHARACTERS OR LESS) 2
Be sure that you change the running head above and also the headers on the subsequent pages. REMOVE THESE RED INSTRUCTIONS AFTER YOU HAVE DONE THAT. If you do not know how to do that, please email me.
DO NOT LOOK UP A BUSINESS ON THE INTERNET AND FOLLOW THEIR MARKETING PLAN – THAT IS NOT THE IDEA HERE!!
YOU MUST HAVE 2 IN-TEXT CITATIONS IN YOUR PAPER.
DO NOT RESEARCH A PRODUCT ON THE INTERNET – THIS IS SUPPOSED TO BE A BRAND-NEW COMPANY AND PRODUCT AND YOU ARE THE MARKETER. You can research services, branding, or distribution strategies.
Title of your paper
Your Name
AB 219: Marketing
Instructor: Diane Sykes, MBA
Date here
Retype the title of your paper here, leaving the Title style
DO NOT LOOK UP A MARKETING OR DISTRIBUTION PLAN ON THE INTERNET – THIS IS SUPPOSED TO BE YOUR CREATION
(CONDUCT YOUR RESEARCH ON SERVICE ELEMENTS OR WARRANTIES, OR COPYRIGHT, OR BRANDING) YOU MUST HAVE 2 IN-TEXT CITATIONS AND AT LEAST 2 REFERENCES PER THE ASSIGNMENT INSTRUCTIONS
Each of the black sections below should be a heading or sub-heading in your paper. Thus, you will have 5 headings, etc. Delete the red instructions.
Introduction
Select one of the following products for this Assignment for the fictional company Preserve Corp. Discuss why the company is marketing this product.
-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.
-A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.
-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.
-A new foldable chair that can be carried in one hand and holds up to 300 pounds.
-A new transcription tool with 98% accuracy.
Product Description
Step 2: Apply product elements to make your chosen product complete by thoroughly describing them.
Product attributes: Discuss the type of product you selected and include product attributes like quality, features, benefits, style and design.
Product Line and Product Mix: Explain a proposed product line (depth) and product mix (width) for the product.
Branding: Describe the elements of branding. Ex. Brand name, sponsor and brand strategy.
Packaging: Provide the packaging plan
Warranty or copyright: Describe the warranty or copyright involved
Place of Distribution
Distribution to the customer – what is the channel? How many steps between the manufacturer and the customer?
Discuss the different distribution models available for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using intermediaries.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.
Conclusion
Summarize your paper in a paragraph. References
Lamb, C. W., Hair, J. F., & McDaniel, C. (2017). MKTG, 11e. Mason, OH: Cengage Learning.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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