Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
From Interaction Design: Beyond Human-Computer Interaction, 4th ed:
Personas (Cooper, 1999) are rich descriptions of typical users of the product under development on which the designers can focus and for which they can design products. They don’t describe specific people, but rather they are realistic, and not idealized. Any one persona represents a synthesis of a number of real users who have been involved in data gathering and it is based on a set of user profiles. Each persona is characterized by a unique set of goals relating to the particular product under development, rather than a job description or a simple demographic. This is because goals often differ among people within the same job role or the same demographic.In addition to their goals, a person will include a description of the user’s behavior, attitudes, activities, and environment. These items are all specified in some detail. For instance, instead of describing someone simply as a competent sailor, the persona includes that they have completed a Day Skipper qualification, have more than 100 hours of sailing experience in and around European waters, and get irritated by other sailors who don’t follow the navigation rules. Each persona has a name, often a photograph, and some personal details such as what they do as a hobby. It is the addition of precise, credible details that helps designers to see the personas as real potential users, and hence as people for whom they can design (pp. 403-404).
LEARNING OBJECTIVES
Through the application of reading materials and completion of this project in light of its corresponding rubric:
1. Students will be introduced to Persona Profiles and come to understand their usefulness in interaction design
1. Describe why personas are important to a user-centered design process
2. Demonstrate the process of creating a persona profile
2. Students will create a persona profile for an existing website
1. Develop a questionnaire for gathering demographic data
2. Research example personas to understand common themes and layouts
3. Understand website analytics’ relevance and how to categorize users based on real dataTASKS
1. Research
1. Read: chapter 11 in the text
2. Read: An introduction to personas and how to create them
3. Read: Perfecting Your Personas
4. Search for “ux personas” and review different layouts2. Design
1. Develop a Google Form (in Google Docs/Drive) to gather survey information about visitors to the College of Medicine website (http://medicine.arizona.edu)
2. Prepare a list of 10 interview questions that will form the foundation of your persona research.
3. Create two (2) realistic personas for the College of Medicine website based on the analytics data provided.SURVEY FORM
1. Visit https://forms.google.com and log in with your UA NetID.
2. Create a new blank form.
3. Create questions–using appropriate question formats!–for the following:
1. gender
2. age
3. profession
4. education level
5. state where they live
6. frequency of web use
7. reason for visit
8. ease of finding the information they were looking for
9. satisfaction with the website
10. quality of website information
11. appeal of graphic presentation
12. one quest ion of your own creation that gets at the user experience on the site.
4. Copy the Link to share URL in the Send Form dialog and submit as part of your project document.INTERVIEW QUESTIONS
You are going to create a set of questions to use during a qualitative face-to-face interview of representative users to the College of Medicine website. You’ll want to Google around for questions to get a feel for the kinds of questions to ask and then modify it to fit the domain and research goals. The domain is the field or category of the (in this case) site under study. The research goal (in this case) is to determine the kind of content and organization that will meet user needs when visiting the College of Medicine Website. If you use a question from something you find online, cite the author and provide a URL. Submit your questions and their references as part of your project document.
PERSONAS
Your personas should be in narrative form (not simply bullet points) and should include a photo, name, and personal details that bring the persona to life. Each persona must include likes, dislikes, and goals for visiting the site and be referenced to the analytics data when possible. You may find it easier to begin your persona creation using the table format described in the first article and then writing a story around those details.
Remember! Personas aren’t useful unless they accurately reflect groups of actual users. For each decision you make about your persona, give me a footnote that details the information you used to come up with that element.
ASSESSMENT
Your submission includes:
• a functioning, accessible Google Form quantitative survey that addresses the content in the Survey Form section above
o the form needs to be accessible to anyone with the link and
o included in the submission (use the Print option in Google Forms and include the resulting document)
• 10 interview questions (not to be included in the survey above) that are qualitative in nature
• 2 realistic personas–based on the analytics data provided–that address the content described in the Personas section aboveGateway requirements
Submit one single PDF to D2L containing everything in your project that addresses each of the points listed above. If the submitted document is not a PDF, does not include these items, or both, it will not be graded until it does. Grading declaration goes on the last page.
Criteria
The criteria listed below are the target for your grading declaration. You are encouraged to go above and beyond what is described here.
Mechanics: No errors in spelling or grammar. All properly formatted citations.
Timeliness: Submitted prior to due date.
Demographic Survey Form – Attention to Detail: Survey has all required elements.
Demographic Survey Form – Question Formats: All questions are delivered using an appropriate question format given the data being sought.
Demographic Survey Form – Student-Authored Question: Question authored by the student covers a user experience topic.Interview Questions – Attention to Detail: all 10 questions are included. Interview Questions – Specific to Domain and Research Goals: All questions are specific to the domain and research goals listed in the assignment.
Interview Questions – Question Types: No questions are loaded, use jargon, closed, or ask more than one thing at a time. Questions get at user likes, dislikes, and goals.
Personas – Attention to Detail: Personas submitted contain all required elements (likes, dislikes, name, photo, personal details, history, etc.) and justification for those choices.Personas – Linked to Analytics: Personas reference analytics data and the story they tell matches the available data.
Personas – Visual Design: Personas are presented with information grouped and ordered for easy understanding. The design is visually appealing.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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