Mastering Digital Marketing Discussions Replies Essay
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Mastering Digital Marketing Discussions Replies Essay
two responses for these following discussions below.
Discussion 1:
“Experts at Wharton and elsewhere say the recession has shifted priorities for consumers, who are now more willing to trade quality for a lower price. While some argue that consumers will go back to spending freely as good times return, others say Americans have permanently embraced a cheapskate philosophy, and are unlikely to go back to their spendthrift ways anytime soon.”
This article was the first one I read out of the choices we had available. My reaction to seeing the three articles was to write about Mastering Digital Marketing, but something about Sandy’s story resonated with me. It could be because of my experience of being raised by my grandparents, who worked hard to make sure that my sister and I had a roof over our head and food on the table.
It could be that when I first moved out on my own, I too embraced the label of being called cheap and for a good reason. When I was living at home with my grandparents, there were things that I took for granted that hindsight makes you realize. In the same breath, you also begin to realize how much the lessons your parents or grandparents influence the decision that you make. When I read about Sandy’s experience financial literacy came to mind. This wasn’t a lesson I learned or a conversation we had when I was at home and I wish it were.
Living in Chatsworth, my classmates were from all walks of life so this led me to experience different cultures and ultimately allowed me to learn lessons that I wasn’t necessarily privy to. As I’ve grown, taking in to account my experiences along the way, I’ve realized how essential finances and credit are to becoming financially independent. I’m sure everyone in our class can relate to Sandy’s story as we are all attending Pepperdine, which charges tuition that isn’t just a drop in the bucket.
That being said, when I first moved out, I experienced being laid off because the company I was working for was sold to investors who would dissolve the business. What they didn’t tell us was the check for the previous pay period would bounce.
As you all know, rent in California isn’t cheap, so not being paid for two weeks put me in a tough situation where I had to adopt the “badge of honor” Sandy mentions. Here is an excerpt from the article: “For those who have lost jobs or savings in the ongoing economic turmoil, learning how to live “cheap” has not been a choice — it has been a necessity.” (Wharton 2020) I had to trade quality for savings in order to survive which the experts at Wharton touched on in the quote that I chose. Even though the experience was unfortunate, it was a life lesson that is still paying dividends today. I’ve become more mindful of decisions that negatively affect my financial standing because I want to purchase properties soon and you need good credit to do so.
So for the sake of reaching my goals, I’m okay with being cheap, but it hasn’t been easy. I’m not perfect and there have been plenty of times where I make impulse buys. However, I would argue against a point mentioned in the article that Americans have embraced a cheapskate philosophy. I believe that as their earnings increase and technology advances, spending will increase as well because of innovations like Amazon Prime, GrubHub, and Apple Pay.
No Longer Simply ‘Chic,’ Cheap Is Now a Badge of Honor – Knowledge@Wharton. (2020). Retrieved 21 February 2020, from https://knowledge.wharton.upenn.edu/article/no-lon…
Response 1: (around 300 words)
Discussion 2:
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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