Mastering Digital Marketing and Evolving Technology
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Mastering Digital Marketing and Evolving Technology
“What digital allows you to do is have something for everybody and use the data that you have about an individual in a particular moment (Edelman, 2014)”
The advent of ever evolving technology and the major shift in how digitally enabled and aware people in general have become, it is absolutely not a surprise that traditional approaches to marketing has too been overshadowed (to say the least) by the digital marketing approaches. The way people now a day interact with various brands and companies have seen a major shift ever since the internet and the digital aspects evolved and with smart phones taking place of almost a third hand for most individuals in the world.
The world today is almost unimaginable with an internet and as per the reports published by Statista, there are almost 4.54 billion people around the globe that are active internet users (Clement, 2020). Therefore, in an age wherein almost entire target audience of the brands and the companies are online, it is but obvious that a brand has to be digitally present at all the platforms wherein their target customers are so that they can connect and engage with them.
As an audience and as marketers, we can see around us that most of the brands all around are trying to speak to their customers (prospective as well as present) via digital medium more than ever before and the traditional marketing campaigns have taken a back seat (though not over yet). The fact that the digital space has become so attractive for the marketers is firstly because of the presence of their target audience on the digital platform and secondly because this medium facilitates and helps the marketer to not only get a clear data as per the detailed analytical performance reports of all the undertaken campaigns but also data about the audience (as go what they are looking for, where are they present, what they have been talking about on various social media sites, their taste, preferences and behaviour) that can be advantageously used by the brand to provide a better experience to them because of their available data insight.
The brands should segregate their communication as per the categories that that can derive from the data and then accordingly marketing them so that the marketing communication for each category is relevant to their corresponding audience. Therefore, in order to get the game of digital marketing right, the firms need to understand that given the fact that this approach can be extraordinarily helpful in helping the marketers talk to their target audience at a level in which they can connect with the brand almost on an individual level, the firms have to realize that digital marketing isn’t just getting periodically interested in rolling out campaigns but it is constantly working to make the connect with the audience so that they are marketed about the products or services that are relevant to them and not just mass-marketed. Digital marketing is highly dynamic and the firms that want to master this have to be on the toe to always adapt to the newest technology and trends and tactics.
The companies should make small-scale pilots and test what’s working and what’s not as per specific segmentation and targeting and make the required changes to improve the outcome. The should necessarily learn how to prioritize the data and know how to get the right people to work together while not forgetting to constant keep working on rapid-cycle test. It is important that the control system is in place and the moves and campaigns are timely analysed and required amendments done so that the end motive of the entire marketing effort is achieved by the brands!
References
Edelman, D. (2014). Mastering digital marketing. Retrieved 22 February 2020, from https://courses.pepperdine.edu/access/content/grou…
Clement, J. (2020). Global digital population 2020 | Statista. Retrieved 22 February 2020, from https://www.statista.com/statistics/617136/digital…
Response 2: ( around 300 words)
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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